Thu.Aug 31, 2023

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Schema Markup: What It Is & How to Implement It

Ahrefs

Here’s a basic example of what the code can look like: <script type="application/ld+json"> { "@context": "[link] "@type": "Movie", "name": "Barbie", "dateCreated": "2023-07-21", "image": "[link] "director": { "@type": "Person", "name": "Greta Gerwig", "birthDate": "1983-08-04" } } </script> You can see that, … Read more ›

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Lessons from 23 Years as a Self-Publishing Novelist

Jane Friedman

Photo by karina zhukovskaya Note from Jane: In the earliest days of my career, I served as managing editor of Writer’s Digest magazine, and one of the nicest parts of my job was calling up winners of our writing contests, including the National Self-Published Book Awards. John Sundman was one of the winners I called—and one of the first self-publishing authors I came to know and consider a friend.

Publisher 121
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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. But you can’t just plug them in and sit back while they do all the work. The value of AI tools depends on the effort you put into them.

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Back to School in the Generative AI Era

Grammarly

We’re at the end of August, and most school districts, colleges, and universities have already begun a new academic year. For higher education in particular, the start of the 2023–24 school year feels different. In the midst of myriad challenges for the sector, including declining enrollment, admissions policy overhauls, and declining public perception, institutions enter the academic year grappling with what one of the most rapid technological advancements in decades means for learning: generat

Education 107
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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35 Blogging Ideas That Are Guaranteed to Be Popular Topics

Quick Sprout

Blogging with a purpose increases market share, consumer engagement, revenue growth, and ROI. Of course, you want to do that. … 35 Blogging Ideas That Are Guaranteed to Be Popular Topics Read More » The post 35 Blogging Ideas That Are Guaranteed to Be Popular Topics appeared first on.

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25 Words to Take Your Résumé to the Next Level

Grammarly

Do you consider yourself detail-oriented? Passionate? A hard worker? Whatever you do, don’t tell that to the person reading your résumé. Why not? Because if they hear about one more of those, they’re going to tear the résumé into itty-bitty shreds. As attractive as those terms might seem, they’ve been on a few billion too many résumés to mean anything to hiring managers.

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Exploring Boundaries and Best Practices for Responsible Gen AI Integration

Grammarly

Generative AI tools have captured the attention of business leaders across industries for their remarkable ability to create coherent text with relative ease. These tools hold promise to transform how we work by accelerating and improving communication. Yet, like any technology, gen AI tools are not immune to imperfections. Sometimes, these tools produce outputs that fall short of the desired mark.

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14 Mobile Trends That Are Dominating 2023

Quick Sprout

In the past, we’ve told you to keep an eye out for the top marketing trends. But now we want … 14 Mobile Trends That Are Dominating 2023 Read More » The post 14 Mobile Trends That Are Dominating 2023 appeared first on.

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Top 30 Digital Marketing Tools in 2023 (According to Our Survey)

Ahrefs

Here are the results. 1.

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How to Set Up Google Analytics in 3 Simple Steps

Quick Sprout

We remember the first site we ever worked on — a blog we built in college. After getting the site … How to Set Up Google Analytics in 3 Simple Steps Read More » The post How to Set Up Google Analytics in 3 Simple Steps appeared first on.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Last Call to Join Barefoot Writer Magazine for $11

AWAI

Barefoot Writer magazine walks you through top answers to the biggest questions in starting a paid writer’s life — and shows you pathways to a lucrative writing career. Today is the last chance to join for just $11.

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12 Content-Writing Secrets of Professional Writers

Quick Sprout

Since most content starts with written words, it doesn’t matter what type of content you produce, you can benefit from … 12 Content-Writing Secrets of Professional Writers Read More » The post 12 Content-Writing Secrets of Professional Writers appeared first on.

Writer 97
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Why Content Marketing is Important

Content Workshop

Do you wish you had an employee who worked 24/7, supported your sales team, audited your sales funnel in real-time, reduced your customer support burden, and worked with search engines to answer your potential customers’ questions? That employee doesn’t exist, but investing in a comprehensive content marketing strategy will strengthen each area over time.

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The Top 21 Best Practices for Running a Successful Ecommerce Website

Quick Sprout

If your business sells tangible products, you need to have a strong online presence. But with so much competition in … The Top 21 Best Practices for Running a Successful Ecommerce Website Read More » The post The Top 21 Best Practices for Running a Successful Ecommerce Website appeared first on.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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LAST DAY: More Confidence, Better Clients, More Money

AWAI

This is your chance to get access to our “vault” of more than 93 hours of closely guarded secrets from 58 LEGENDS of our industry. But you have to act fast, this offer disappears at midnight!

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How to Reach Your Perfect Customers with Generational Marketing

Quick Sprout

There’s no such thing as a one-size-fits-all approach to marketing. This is especially true when it comes to marketing to … How to Reach Your Perfect Customers with Generational Marketing Read More » The post How to Reach Your Perfect Customers with Generational Marketing appeared first on.

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Better, Faster, Cheaper: How Grammarly Improved Monitoring by Over 10x with VictoriaMetrics

Grammarly

By late 2019 it was clear we had outgrown our existing monitoring and observability system. It was time to shop around for a new solution that could match Grammarly’s rapid pace of growth with faster performance and a heightened developer experience. Most of the time, upgrading a product costs more—this time, however, we actually cut our costs by an order of magnitude by upgrading.

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How to Choose a Webinar Topic

Quick Sprout

Webinar success is often measured by registration and attendance. But in today’s non-stop, tech-driven world, how do you rise above … How to Choose a Webinar Topic Read More » The post How to Choose a Webinar Topic appeared first on.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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Your Master Guide to ChatGPT Prompts: Unlocking the Power of Content Creation

Content Hacker

Looking for a productive approach to producing content and growing your business? ChatGPT prompts can help. In this ultimate master list of prompts, you’ll learn how to use ChatGPT in various ways. From researching blog topics and creating content outlines to writing social media posts and refining & editing existing material – we’ve got all the tips & tricks needed for success.

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How to Get 99+ Endorsements on All Your LinkedIn Skills

Quick Sprout

LinkedIn is the professionals’ choice for online networking, and a bit part of that is endorsements. In fact, they’re one … How to Get 99+ Endorsements on All Your LinkedIn Skills Read More » The post How to Get 99+ Endorsements on All Your LinkedIn Skills appeared first on.

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How To Write An Article For SEO: The Easiest Way to Create Quality Content

Fat Joe

A LOT of articles get published online. Like, a lot a lot. Over 6 million a day a lot. To drive traffic and views, you need to craft articles that stand out and resonate with your target audience or that of your client. That’s what we’re going to reveal in this guide. You’ll learn how to streamline the creative process and write articles that people want to read.

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How to Start a Remote Business in 5 Simple Steps

Quick Sprout

Whether you’re starting a side hustle on your own or launching a full-time business with employees, operating remotely is appealing … How to Start a Remote Business in 5 Simple Steps Read More » The post How to Start a Remote Business in 5 Simple Steps appeared first on.

Post 88
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How to Fix Packet Loss in 4 Simple Steps

Quick Sprout

In the literal sense, a packet is a container of items and contents to be sent to other people. If … How to Fix Packet Loss in 4 Simple Steps Read More » The post How to Fix Packet Loss in 4 Simple Steps appeared first on.

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How to Start a Media Business in 6 Simple Steps

Quick Sprout

It used to be that a handful of media companies with deep pockets owned and controlled the industry. These conglomerates … How to Start a Media Business in 6 Simple Steps Read More » The post How to Start a Media Business in 6 Simple Steps appeared first on.

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How to Organize Slack Channels

Quick Sprout

Slack is a ubiquitous business communication tool, but using it without a strategy to keep channels organized can lead to … How to Organize Slack Channels Read More » The post How to Organize Slack Channels appeared first on.

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The Top 10 Tactics for Marketing Your Company on a Budget

Quick Sprout

Not everyone has unlimited funds for a marketing budget. Even those of you with a high bank balance shouldn’t dump … The Top 10 Tactics for Marketing Your Company on a Budget Read More » The post The Top 10 Tactics for Marketing Your Company on a Budget appeared first on.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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The Complete Guide To Paid Search For Bloggers

Quick Sprout

Paid options can be a great source of traffic for your blog. But it’s all about the right kind of … The Complete Guide To Paid Search For Bloggers Read More » The post The Complete Guide To Paid Search For Bloggers appeared first on.

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How to Find and Test New Marketing Channels

Quick Sprout

Do you remember when Google released AdWords? It was like the gold rush because companies were making millions of dollars … How to Find and Test New Marketing Channels Read More » The post How to Find and Test New Marketing Channels appeared first on.

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The Beginner’s Guide to Becoming a CRM Manager

Quick Sprout

Customer relationship management (CRM) is far from a new concept. With companies of different sizes across every industry adopting CRM … The Beginner’s Guide to Becoming a CRM Manager Read More » The post The Beginner’s Guide to Becoming a CRM Manager appeared first on.

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Does Infographic Marketing Still Work? A Data Driven Answer

Quick Sprout

We undertook a case study nine years ago to determine whether infographics impacted traffic. Today, we’ll look back at that … Does Infographic Marketing Still Work? A Data Driven Answer Read More » The post Does Infographic Marketing Still Work? A Data Driven Answer appeared first on.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha