Tue.Nov 14, 2023

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3 Ways writing with a high level of Emotional Intelligence can enrich your life.

Nick Ursborne

There is something flat and unsatisfying about writing in a formulaic way. Academic writing. Business writing. Marketing writing. You do the work. You put the words together. You wait for pay day. As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page.

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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

How do you make your words more powerful? How do you make your words sparkle so you ideas can burst forward? As writers, we often emulate the old masters. We study adverts by David Ogilvy and Gary Halbert. We devour the books by Hemingway and Chandler. We try to figure out why their writing is so powerful, and then apply the same techniques to our own writing.

Writing 184
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The 7 Best (and Only) Ways To Increase Website Traffic

Quick Sprout

Increasing website traffic is obviously the most important factor for getting more eyes on your pages, increasing your revenue, and … The 7 Best (and Only) Ways To Increase Website Traffic Read More » The post The 7 Best (and Only) Ways To Increase Website Traffic appeared first on.

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Treat Your Marketing Database as an Audience? That’s a Mistake

Content Marketing Institute

Modern marketing teams recognize the value of building an audience. But what does that really mean? Haven’t content marketers already been doing that? Well, let’s start with a marketing database is not an audience.

Audience 101
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How To Make Money Blogging and Get Passive Income

Quick Sprout

Aspiring internet entrepreneurs often think that making money with blogs takes nothing more than slapping content onto a free WordPress … How To Make Money Blogging and Get Passive Income Read More » The post How To Make Money Blogging and Get Passive Income appeared first on.

Blog 116
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AIIP Bolsters Business Success for Global Entrepreneurs

AIIP

By the AIIP External Communications Committee This post was originally published in November 2022. It’s been updated and reposted to celebrate Global Entrepreneurship Week, November 13-19. This week marks the 16th anniversary of Global Entrepreneurship Week, celebrated around the world each November. The Merriam-Webster Dictionary defines an entrepreneur as “one who organizes, manages, and assumes… Read More » The post AIIP Bolsters Business Success for Global Entrepreneurs appeared first o

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Embrace Your True Subject: A Writer’s Case Study in Running from (and Returning to) Herself

Jane Friedman

Today’s post is by author Heather Lanier. The problem was Jesus. He kept appearing in my poems. And not even in the way typical fans of Jesus would like. He was peculiar: silently doodling in sand, or teetering with endearing doubt, or kind-of sexy in chiseled statue-form, suspended on a human-sized cross. Christians would not dig some of this. Nor (I assumed) would the literary poetry world, whose faith tolerance is limited.

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Answering Service vs. Call Center Service: What Do You Need?

Quick Sprout

An answering service is a dedicated team that handles incoming calls for businesses, often providing customer support and taking messages. … Answering Service vs. Call Center Service: What Do You Need? Read More » The post Answering Service vs. Call Center Service: What Do You Need? appeared first on.

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How to Save for Retirement When You’re Self-Employed

Freelance Union

This article is posted with permission from our partner TaxAct. File your freelance taxes with confidence using TaxAct’s easy-to-use tax software. Freelancers Union members get 25% off the cost of federal and state tax filing:  [link] Being your own boss comes with a variety of perks. But it also forces you to handle work typically taken care of by a human resource or finance department.

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How AI and Robotics Helps Employees Build Fans at British Airways

David Meerman Scott

I was fascinated by a little robot working away at the British Airways lounge in Boston. What a great example of how Artificial Intelligence and Robotics can help workers.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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YouTube Will Soon Require "Altered or Synthetic" Content Disclosures

Jasper

The household name in video is making AI-generated content easier to spot on the platform.

Content 64
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Participial Phrases: How They Work, With Examples

Grammarly

Adding extra description to a noun, a participial phrase is a great way to explain details without interrupting the rest of a sentence. But how do you use them, and what are the rules? We explain everything you need to know below and include some participial phrase examples so you can see how they work. Cite your sources with confidence Grammarly helps you avoid plagiarism Write with Grammarly What is a participial phrase?

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Google SGE is On the Horizon: Will it Trigger the SEO Apocalypse?

The Hoth

On May 10th, 2023, Google announced its Search Labs initiative , which allows users to test and experiment with new Search features for a limited time. The most exciting and controversial feature users get to test drive is Google SGE (Search Generative Experience), which adds the power of generative AI to Google Search. With it, users can ask questions conversationally instead of using brief search queries.

SEO 105