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Lead with Emotional Intelligence before you use your AI prompts.

Nick Ursborne

Do you start your writing project with AI, and then tweak the outputs to make the copy more emotionally intelligent? You can actually lead with emotional intelligence. Just by recognizing that people might feel anxious about retirement is demonstrating that I’m already bringing some emotional intelligence to the table.

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The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

Our role is to contribute the deep emotional layers of what it means to be human. As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. In fact, emotion is the primary driver of all our purchase decisions. We lead with that “want” or desire. Human emotions are complex and nuanced.

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Is your AI-assisted copy optimized for Emotional Intelligence?

Nick Ursborne

But… Are you optimizing that copy and content for Emotional Intelligence? But… Are you optimizing that copy and content for Emotional Intelligence? 1 – Be aware of the emotional persona of the company you’re writing for. Some brands are deliberate about evoking emotions and feelings.

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5 Examples of stories that add Emotional Intelligence to your AI-assisted copy.

Nick Ursborne

It packs no emotional punch. That’s why I advocate leading with a high level of emotional intelligence. This is why stories can be such an impactful way to express Emotional Intelligence in your writing. The promotional content focuses on Alex’s emotional journey from despair to triumph.

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3 Ways writing with a high level of Emotional Intelligence can enrich your life.

Nick Ursborne

Writing with a high level of emotional intelligence can change that. Self-empowerment through emotional connection If I take the trouble to really get to know my audience, and understand their feelings, I can reach a place where I feel genuine empathy for my readers. Maybe I’ll share a story, or lead with a metaphor.

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4 Ways to use Emotional Intelligence to serve and grow online communities.

Nick Ursborne

The key to keeping everything under control, with a positive vibe and forward momentum, is to apply a high level of emotional intelligence to your work as a moderator. In this post we’ll look at just 4 issues that impact online communities, and how applying a high level of emotional intelligence can make a big difference.

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See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Nick Ursborne

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. The AI generates several versions of ad copy, providing her with a variety of approaches, from emotional appeals to fact-based persuasion. Interestingly, this process wasn’t structured and written by me.

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