Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

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Pharmaceutical Healthcare Brand Awareness Content 129

Smart Blogger

JULY 3, 2023

When you hear the term “outbound marketing,” does your mind spin with confusion or are you acutely aware of the opportunities it brings to the sales table? You’re in luck This article will give you the practical strategies, concrete examples, and creative methods to boost your business through outbound marketing.

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Sales Marketing Food Social Media 75

The Creative Penn

APRIL 1, 2024

I give my thoughts on the different polarities on the marketing scale to help you figure out what might work for your book, your stage on the author journey, and your lifestyle. You can listen above or on your favorite podcast app or read the notes and links below. Today's show is sponsored by my patrons!

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Marketing Social Media Advertising Promotion 52

Article Writing

JUNE 26, 2023

So, you’re hunting for blogs and publications that accept guest posts, so you can establish more backlinks and beef up your site’s SEO. Guest outreach strategy requires more exploration and research. You’re bound to find a bunch of small to mid-sized businesses and publications that cater to your industry. Pretty simple right?

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Blog Blogging Portfolio Social Media 52

Smart Blogger

OCTOBER 31, 2022

For example, as a fashion writer, you could: Write articles for clothing and beauty brands. Write about fashion on your personal blog. Express your style opinions through social media as an influencer. Filter the results to find the ones that are the best fit for your expertise. Write emails for fashion businesses.

Writing 69

Writing Contractor Freelance Copy Editor 69

Neil Patel

MARCH 24, 2021

Beyond that, you need to get your music marketing spot on. 10 Tips to Improve Your Music Marketing. With that in mind, here are my top tips on how to improve your music marketing. It’s the one-stop-shop for everything about your act. You don’t want your music marketing to be completely reliant on them.

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Marketing Electronics Social Media Promotion 141

Fat Joe

JUNE 23, 2023

You can use these established platforms to get your content noticed, hitchhiking your way to better rankings. In this guide, we’ll cover: What parasite SEO is How it works + real-life example Benefits of Parasite SEO How to do it What is Parasite SEO? Example Of Parasite SEO Let’s say you have a client that sells diet pills.

SEO 59

SEO Keywords Engineering Social Media 59

Moz

DECEMBER 17, 2019

Below you can see one of my favorite examples of how fierce the competition is in the niche where people want to rank for such a generic term as “link building”: This screenshot is screaming a simple fact out loud: you need to have at least 2,000 referring domains to outrank the pages that are currently in the top. See for yourself.

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Agency SEO Digital Marketing Brand 67

Content Powered

JULY 22, 2022

Thus, it stands to reason that you may want to use it for your gain, right? The way I see it, there are six different ways you can get your content published on Forbes, with a link or unlinked mention that can help your website and business. You can probably find them on their websites, Twitter or LinkedIn, or PR sites.

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Publisher Publishing Publishing Post 52

Moz

MAY 10, 2020

Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The ideas I pitched in those meetings, I pitched in part because I wanted to write them and because I was interested in them as a reader. Of course, it was also often a matter of guess-and-check.

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Creativity SEO Content Hospitality 70

Fat Joe

JULY 21, 2023

In this guide, we’ll cover: What link equity is How to calculate it How to check it Strategies to boost link equity What Is Link Equity in SEO? When an authoritative website links to your site, it’s essentially vouching for your content. Link equity is an important ranking factor in search engine algorithms.

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Text Engineering SEO Website 52

Moz

DECEMBER 9, 2019

Posted by KristinTynski If you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content. Topical relevance and authority. It all starts with BuzzSumo. It all starts with BuzzSumo.

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Script Post Brand Awareness SEO 63

Moz

MARCH 27, 2019

Still need to snag your ticket for this sea of actionable talks? Director of Strategy — UpBuild. Founder & Director of Digital Strategy — Seer Interactive. Posted by cheryldraper We’ve got three months and some change before MozCon 2019 splashes onto the scene (can you believe it?!) The Speakers. Casie Gillette. Topic: TBD.

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Agency Keywords SEO Brand 49

Kayleigh Moore

JANUARY 30, 2024

Fun fact: The email address I use for my reporting work receives somewhere between 50-200+ pitches EVERY SINGLE DAY. I’ve been contributing to online publications like Forbes, Vogue Business, The Quality Edit , and others since 2016, so I needed a separate inbox for the flood of PR folks who help their clients get coverage.

Brand Awareness 174

Brand Awareness Retail Writer Freelance 174

Article Writing

SEPTEMBER 21, 2023

Guest post campaigns are an incredibly powerful PR and content marketing tactic. They provide a range of benefits and advantages for people who apply them as part of their growth strategy. Your guest post should be crafted based on the priorities of your goals. There are many reasons to start guest posting.

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Post Portfolio Editorial Social Media 104

ProBlogger

NOVEMBER 3, 2012

I only launched my blog on social media and media outreach a couple months ago. My decision to launch the blog fit well with my background, since I work as a journalist and a social media manager. My decision to launch the blog fit well with my background, since I work as a journalist and a social media manager.

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Consulting Promotion Social Media Copy 42

Smart Blogger

MARCH 6, 2023

Your writing portfolio is a critical tool in your marketing arsenal. Well, there are three things you need to know to create an online writing portfolio that wins clients: What online portfolio sites will showcase your writing samples? Tips for a writing portfolio published on your own website. is fast and easy.

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Portfolio Writing Freelance Writer 110

Quick Sprout

JULY 19, 2022

Whether you’re an individual or a business that needs help with brand reputation management, reputation monitoring, branding, crisis management, PR, and more, NetReputation has you covered. If you’re strictly focusing on scaling your reviews and getting more reviews automatically, Podium would be a better option to consider.

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Medical Agency Social Media Consulting 127

ProBlogger

NOVEMBER 24, 2012

” If you’re in a business that’s paying an agency to create content on your behalf and place it on niche- and audience-appropriate sites around the web, you might be surprised to learn how far short your chosen agency is falling. They hit sites with spam pitches. mattresses and bedding. home decorating.

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Content Marketing Agency Marketing Content 42

The Creative Penn

FEBRUARY 5, 2024

How do you find the story behind all your stories? Who are you at the heart of your books? Isabelle Knight talks about the importance of author brand in an age of limitless content, and gives tips on how to discover yours. You can listen above or on your favorite podcast app or read the notes and links below.

Brand 75

Brand Social Media Publisher Publishing 75

Fat Joe

JULY 7, 2023

Hot off the press, Digital PR is a strategic way to build your online presence and establish credibility in your industry and one of the newest buzzes in link building and SEO. Like traditional PR, it can help you influence how potential customers perceive your brand. What Does Digital PR Involve?

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SEO Agency Marketing Social Media 52

Moz

NOVEMBER 15, 2020

Answer your audience’s questions. People grow to rely on brands when those brands provide the information they’re looking for, so if your content marketing doesn’t incorporate those answers, you’re not demonstrating to your audience why they should trust you. Search is a huge component of why this content tactic works.

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Brand Content Marketing Marketing Content 83

Neil Patel

APRIL 12, 2021

Backlinks refer to URL links from other websites that point back to your website. They are links back to your website. Backlinks are an important component of a successful SEO strategy. Nurturing a network of backlinks from various sources can improve your site’s relevancy and reputation with search engines.

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Pharmaceutical Search Engine Optimization Engineering SEO 131

Moz

OCTOBER 5, 2020

People ask us: How are you able to secure media coverage on sites like CNBC, USA Today, and more ? It takes a lot of time and resources, and over the years we’ve established a set of tenets that guide our digital PR process. I hope sharing them with you will help you refine your own strategy.

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Editorial Projects Content Creation Writer 61

Neil Patel

JULY 7, 2021

Whether you’re new to link building or have been building your backlink profile for 10+ years, you’ll likely find some useful nuggets in this post. Link Building Strategies. Let’s look at some posts with a wide variety of link building strategies. Link Building Resources for Beginners. New to link building?

Social Media 145

Social Media SEO Construction Content Creator 145

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? I’ll bet one of your top concerns is how to prove its value to the company. There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Capital Group’s sales force was part of its distribution strategy.

Brand 101

Brand Contractor Editorial Content 101

Fat Joe

SEPTEMBER 22, 2023

We’ve offered Blogger Outreach services for over 10 years, and in that time we’ve really come to understand the ins and outs of a scalable blogger outreach strategy. You’ll learn how to find relevant bloggers , write emails that get responses , and scale your strategy. But it’s not just a win for your client’s website.

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Blogger Collaboration Keywords Agency 52

Moz

FEBRUARY 24, 2019

Posted by KristinTynski In my last post , I explained how using network visualization tools can help you massively improve your content marketing PR/Outreach strategy —understanding which news outlets have the largest syndication networks empowers your outreach team to prioritize high-syndication publications over lower syndication publications.

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Publisher Publishing Publishing Writer 56

Neil Patel

MARCH 15, 2021

As an online merchant, making your first sale is as symbolic as it is necessary. Completing the first sale sounds straightforward enough, yet the optimism and reassurance it brings can make it the biggest turning point in the life of your business. Use your blog to answer these questions as individual articles. Start Blogging.

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Sales Social Media Retail Engineering 145

Moz

JANUARY 21, 2021

Why is this a good strategy? How do your posts benefit these websites? You can think into an FAQ, for example, or a glossary or something along those lines. This isn't your chance to show how much you know. Now you're going to be able to show your expertise, but you're going to be second fiddle. Watch to find out!

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Post Sales Publisher Publishing 65

Quick Sprout

DECEMBER 6, 2022

Where is your website traffic coming from? If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list. You won’t be able to generate leads for your business if nobody can find you. I’ve identified the top ways to improve your SEO ranking.

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SEO Keywords Search Engine Optimization Social Media 143

ProBlogger

JULY 11, 2012

This guest post is by Heather Baker of the B2B PR Blog. When I launched my first blog, the B2B Guide to Social Media , in 2010, my strategy for building its readership relied heavily on blind faith. Firstly, it covers a niche (B2B PR rather than PR in general). Here’s how I did it.

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IT Blog Blogging Social Media 41

ProBlogger

AUGUST 31, 2016

Her blog focuses on her experience with ecommerce and selling online, moving into PR and teaching product entrepreneurs how to get their products featured in print media and on influential blogs. She walks the talk, with her blog being featured in more than 500 media outlets since she started five years ago.

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Audience Blog Blogging Social Media 36

Moz

MAY 3, 2020

By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. While typically you need to invest in ongoing content generation and promotion, extraordinary examples like these demonstrate the impact this kind of work has over the long-term.

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Keywords Finance Concept Brand Awareness 65

ProBlogger

SEPTEMBER 18, 2017

Today we jumped on Skype, and I put a lot of your questions and challenges to him in this interview. A tip for growing your podcast audience through Facebook Groups (it’ll help you grow your blog too). The pros and cons of seasons vs ongoing episodes, How to make your episodes sound more alive and energetic.

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Audience Blogger Promotion Website 46

Fat Joe

JULY 26, 2023

Put simply, off-page SEO is any optimization work you do away from your website. The goal is to make your site appear more authoritative, relevant, and credible to search engines by securing links and mentions from external websites and sources. It includes activities like link building, digital PR, and review management.

SEO 52

SEO Social Media Brand Awareness Engineering 52

Moz

MARCH 3, 2020

Your digital PR team set out to pitch it, but writers didn’t bite. I’ll also walk through some best practices for ensuring your content reaches its highest potential. Of course, you can’t necessarily expect these numbers when you just start dipping your toes in content marketing or digital PR.

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Content Marketing Finance Marketing Food 62