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How to Write Website Content That Converts Leads To Customers

Pronto Marketing

Write for Humans, not Search Engines Prospects are people, not robots. Take a look at some examples of content that work and those that missed the mark: Examples of Good Content Lush Lush creates catchy and entrancing descriptions for their products to persuade people into buying them.

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Enough About Me, Let’s Talk About You: Keeping Readers Engaged With Your Website

Pronto Marketing

Benefits over features — their needs over your capabilities It seems to make sense when you first think about it: “People want to know the company they are buying from is the right one, so let’s talk about how great we are, all the things we can do, and how fancy all of our stuff is.” You probably wouldn’t want to buy what they are selling.

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Link Building for E-commerce: 4 Strategies to Send Your Sales Soaring

The Hoth

People can’t buy them if they can’t find them. E-commerce store owners can be strategic about link building and start reaping SEO benefits and more sales, pronto. It shows other people find your content valuable, so search engines reward you with higher rankings. trillion industry than your competitors.

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8 Effective Blog Writing Tips

Pronto Marketing

If there is a question you get asked often, it likely means there are many more people wondering about the same question. The most important thing to understand about SEO for blog articles is that you should always write for people first. Remember, we’re writing for people first. Sounds awesome, right? Formulate An Outline.

Writing 52
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How to Write Great Case Studies to Support Sales — Webinar Takeaways

Pronto Marketing

This will help readers understand the linear path to success and see how your product or service has helped other people or businesses achieve their goals. Include as much data as possible to show how your product or service has helped people. See and Download Our webinar slides. Download our case study outline template.

Sales 52
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What is a “lead magnet” and how can it improve results from online ads?

Pronto Marketing

People don’t want more sales emails. It’s called a magnet because as long as what you give away is aligned with your prospects needs and has real worth, people will be drawn to it. Some people just aren’t ready to buy yet. Lead magnets give those people a step to take that doesn’t require parting with their money.

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How marketing can help consultative salespeople close more deals

Pronto Marketing

The marketing game has also changed. No longer is generating leads your marketing team’s only responsibility to your sales team. The increased crossover between sales and marketing efforts starts with a much clearer map of the buyer’s journey. For a B2B sale, it can take you anywhere from three weeks to three months to make progress.