Content Marketing Institute

FEBRUARY 21, 2024

Find out in CMI’s newly released technology content marketing research. Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently?

Marketing 99

Marketing Content Marketing Content 99

Quick Sprout

SEPTEMBER 9, 2022

The best keyword research tools for most are Semrush and Ahrefs. A good keyword research tool will help you uncover tons of terms that you can target to attract more visitors. The Top 5 Best Keyword Research Tools. The kind of metrics and research you’re able to gain access to is unmatched. Want to know our top pick?

Keywords 113

Keywords SEO Content Creation Content Marketing 113

Content Marketing Institute

FEBRUARY 22, 2023

Discover the surprising and not-so-surprising findings in our newly released research. What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. Continue reading →

Content Marketing 125

Content Marketing Marketing Content 125

Bramework

FEBRUARY 6, 2024

That’s where Nova Chat and its Smart Web Navigator come in, revolutionizing the way bloggers conduct research. By leveraging advanced AI, Nova Chat streamlines the research process, allowing bloggers to focus on creating compelling content that captivates their readers.

Blog 52

Blog Blogging Blogger Engagement 52

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Landing Page 104

Landing Page Social Media Copy Audience 104

Content Hacker

JUNE 9, 2023

Luckily, that’s what I’m going to teach you today in this keyword research masterclass blog + video: How to find them. Most keyword research tools (like Semrush’s Keyword Magic Tool ) include it in their data. But keyword research isn’t the only place to find keywords to target.

Keywords 109

Keywords Marketing Engineering SEO 109

ContentWriters

OCTOBER 19, 2022

Learning how to research for writing an article is key to your success as a freelance writer. Why Research Is Your Friend. Many writers find doing research difficult and tedious. Think of conducting research as going on a treasure hunt to find nuggets of information. Many writers dislike research.

Freelance 93

Freelance Government Retail Healthcare 93

Content Marketing Institute

NOVEMBER 8, 2023

New CMI research explores how marketers are using this format – and what they need to achieve better results. An important tool for creating human connections, video stands as a top priority in most content marketing programs.

IT 112

IT Content Content Marketing Marketing 112

Ahrefs

FEBRUARY 16, 2023

When I started my career as a writer, I didn’t focus much on content research. But with time, I understood the importance of content research and saw … Read more › My focus was always on completing the first draft as soon as possible.

IT 105

IT Content Writer Content Marketing 105

Buffer

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. So, I ventured out to find more research methods to address this issue. You need to expand your research beyond those pages to serve these gaps.

Keywords 100

Keywords Freelance Social Media SEO 100

Content Marketing Institute

APRIL 19, 2023

Find out the potential reasons why and more about how marketers view and use the strategy in the newly released 2023 demand generation research from CMI. Content marketing for demand generation programs took a hit in the past year. Continue reading →

Content Marketing 119

Content Marketing Marketing Content 119

BKA Content

NOVEMBER 20, 2023

The 5 Best Keyword Research Services To Try in 2023 Every search query contains keywords, or words and phrases that potential website visitors use to find information online. Researching keywords for your business can help you create content that raises the ranking of your site in search results for relevant queries.

Keywords 72

Keywords Insurance Engineering SEO 72

ContentWriters

FEBRUARY 22, 2023

This indicates that keyword research is important to your marketing success. Beyond the numbers, keyword research has numerous benefits, like maximizing content visibility and properly targeting your audience. These reasons and more make keyword research an essential part of any digital campaign. What is their intent?

Keywords 98

Keywords Marketing Landing Page Digital Marketing 98

The Hoth

JANUARY 4, 2024

If the answer is no or maybe, it’s time to brush up on your keyword research. Even if you’re an experienced SEO who’s researched keywords for years, there’s always something new to learn. Keyword research is one of the most crucial aspects of SEO, as it informs your entire content strategy. How often do you need to do it?

Keywords 59

Keywords SEO Management Audience 59

Neil Patel

MARCH 1, 2023

That’s where keyword research using a tool like Ubersuggest comes in. It’s the best tool I’ve found for B2B keyword research, and I’m not just saying that because I created it. B2B vs. B2C Keyword Research With both B2B and B2C keyword research , your ideal user or customer should be at the center of what you do.

Keywords 91

Keywords Landing Page SEO Sales 91

Blogging From Paradise

APRIL 18, 2024

Being a digital nomad for 13 years broadened my perspective. Circling the globe non-stop provided me with experiences contrarian to the judgment of […]

Post 93

Post 93

Content Marketing Institute

AUGUST 15, 2022

Original research can be a great content marketing asset to build authority. Here’s how to create high-quality research. But if you don’t follow this advice, you could be risking your credibility. Continue reading →

Content Marketing 108

Content Marketing Marketing Content 108

Neil Patel

FEBRUARY 9, 2021

What’s the problem with keyword research? We just released a new version of the Ubersuggest extension that makes keyword research super easy and effective. The post A New Way to Do Keyword Research appeared first on Neil Patel. But that is time consuming. There must be a better way, right? Well, there is.

Keywords 145

Keywords SEO Website Blog Post 145

Content Marketing Institute

OCTOBER 6, 2023

The 2023 Trust in Marketers research finds buyers generally trust brands’ content. But they also are less likely to find value in it. How can you bridge that gap? The answer’s pretty simple. Well, maybe.)

Content 103

Content Brand Marketing IT 103

The Hoth

SEPTEMBER 21, 2023

There’s a good reason Semrush has nearly 500K active users –it’s one of the most in-depth, no-holds-barred keyword research tools around. Here’s how you can do keyword research with Semrush to maximize your reach and drive more traffic. Semrush gives you a secret peek behind the scenes of search that can help your content get ahead.

Keywords 59

Keywords Management SEO Engineering 59

Ahrefs

NOVEMBER 28, 2023

Here are the top takeaways: There were also a few surprises: Overview Here’s how annual salaries broke down across our respondents: According to the SEOs we polled, most of them learned SEO on the job or were self-taught. Most … Read more ›

SEO 100

SEO 100

Content Hacker

OCTOBER 26, 2023

Let’s learn what not to do in Keyword Research land. If you’re ready to do some keyword research to write posts…to get search engines to find you…to get your audience to find you…to get traffic to your site and ultimately more sales…GREAT! These are 7 HUGE keyword research mistakes to avoid.

Keywords 52

Keywords Engineering Content Marketing SEO 52

Animalz

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

Storytelling 96

Storytelling Banking Social Media Landing Page 96

Jane Friedman

NOVEMBER 2, 2023

For the last two years, I’ve had unexpected success in experimenting with my “chipmunk research method.” So, I decided to try speeding up my research methods by reading the hardcopy version and the audiobook at the same time. Over time, I have adjusted my research process to read at different speeds. I learned he was right.

Copy 98

Copy Text Creativity Post 98

Verblio

OCTOBER 12, 2022

In the Content Bounce House , I asked some of the best content marketers in the world about their approach to audience research. What is audience research. It’s heavy, heavy research, lots and lots of research. Research the competition. “The key to audience research? Go forth and research.

Content Marketing 80

Content Marketing Audience Marketing Content 80

Neil Patel

NOVEMBER 2, 2021

UX research can be a confidence booster. Why Should You Use UX Research Tools? UX research is paramount to ensuring that your digital product is useful and helpful for your audience. UX research tools provide insights into issues users may have. 15 UX Research Tools and Resources. UX stands for user experience.

Collaboration 99

Collaboration Medical Consulting Retail 99

Content Marketing Institute

SEPTEMBER 30, 2020

In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. New Research] appeared first on Content Marketing Institute. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal.

Content Marketing 145

Content Marketing Marketing Content Ads 145

Neil Patel

NOVEMBER 22, 2022

Here’s where keyword research comes into play! So before you release a product, it’s always a good idea to research online marketing challenges that could arise. By researching your audience through surveys and data analytics, you can help ensure that the product name you choose is something that people want.

Keywords 84

Keywords Social Media Script Engineering 84

Neil Patel

SEPTEMBER 21, 2021

Looking for a new way to research or find content ideas for your marketing content ? Anyone can use this tool, such as marketers, academics, or anyone who wants to do research. Well-researched content helps build audience trust and positions you as a leader in your industry. Let’s get started! How Does Google Scholar Work?

Content Management System 142

Content Management System Food Content Keywords 142

Content Marketing Institute

NOVEMBER 10, 2021

Continue reading → The post 7 Things Content Marketers Told Us About Video [New Research] appeared first on Content Marketing Institute. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey.

Content Marketing 143

Content Marketing Storytelling Marketing Content 143

Content Marketing Institute

JULY 21, 2023

Recent research finds news articles deliver 80% of their lifetime value in the first week. What does that mean for your content plans? Robert Rose explains. Continue reading →

Content 82

Content 82

Neil Patel

JUNE 10, 2021

Why Would You Use a Reverse Image Search for Competitor Research? How to Find Guest Post Ideas Once You’ve Completed the Reverse Image Search and Competitor Research. Keyword Research. Once you have a few topic ideas in mind, tie everything together with keyword research. What topics do best?

Keywords 139

Keywords Website Engineering Audience 139

Neil Patel

DECEMBER 17, 2019

So before, you head on over to Ubersuggest to work on your SEO, make sure you read everything below because I’ve just changed up how you are going do keyword research (in a good way). The biggest problem I had with keyword research was how to find the right keyword. The Ultimate Keyword Research Tool appeared first on Neil Patel.

Keywords 145

Keywords SEO Ads Content Marketing 145

Content Marketing Institute

JUNE 16, 2020

Keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced. Here are three SEO trends reshaping the keyword research concept.

Keywords 141

Keywords Concept Content Engineering 141

Neil Patel

JULY 21, 2020

If you are wondering what’s new… well, let’s just say the changes have made keyword research much better and a lot easier. Who says keyword research should be limited to Google? So now anytime you want to do keyword research for social media or e-commerce, you can easily do so with the Ubersuggest Chrome extension.

Keywords 145

Keywords SEO Social Media Engineering 145

Content Marketing Institute

JUNE 24, 2020

Sarah Mitchell had analyzed other people’s research. But when she took on the challenge of original research for her company, she discovered it was a lot harder than she anticipated. Continue reading → The post 8 Things to Know Before You Start a Research Project appeared first on Content Marketing Institute.

Projects 144

Projects Content Marketing Marketing Content 144

Content Marketing Institute

OCTOBER 27, 2020

When the Sierra Club of Colorado needed to raise awareness and raise money to support its efforts, the grassroots organization used voice-of-customer research to get inside the heads of its members. And it worked beyond expectations.)

Content Marketing 138

Content Marketing Marketing Content IT 138