Buffer

JANUARY 15, 2024

According to one study, it also costs over $50 billion annually due to wasted resources alone. Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. But what makes B2B content good ? Tough question.

Content 123

Content Freelance Content Marketing Editorial 123

Backlinko

APRIL 23, 2024

Brand tone of voice helps distinguish you from your competitors. Your tone influences how people perceive your brand. You use tone of voice in marketing to express your brand’s personality through text. give advice in the same niche, but Backlinko’s brand tone conveys precise guidance , and The SEO Rant! ’s

SEO 85

SEO Communication Brand Social Media 85

Freelance Writing Jobs

APRIL 7, 2024

Even worse is that this figure keeps increasing every minute and adds to the already saturated freelance market. In this article, we will share some of these essential skills to keep you on top of your game despite the growing competition in the freelance market. Let’s assume you’re a content writer for health brands.

Freelance 81

Freelance Marketing Construction Social Media 81

Grammarly

DECEMBER 19, 2023

In a recent webinar, Grammarly’s Lead Product Marketing Manager, Rachel Palad, and Group Product Manager, Ilinca Parlog, dove into the gen AI developments now available with Grammarly and gave a sneak peek at the 2024 product roadmap. A focus on deeper organizational context ensures brand accuracy and personalization. The result?

Content Creation 101

Content Creation Sales Management Brand 101

Income Diary

MARCH 19, 2024

From savvy SEO strategies and engaging with guest posts, to leveraging email marketing and navigating the world of Google AdWords, each step is a stride towards a thriving online business. Another strategy for expanding your reach is to embrace influencer marketing and social listening.

Promotion 105

Promotion Website Social Media Advertising 105

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why? Because we know.

Content Marketing 131

Content Marketing Marketing Content Search Engine Optimization 131

Blogtrepreneur

APRIL 5, 2024

As a decision-maker for an advertising brand, you have a unique set of responsibilities. Digital marketing agencies perform a service for other businesses that is incredibly valuable. This digital marketing agency has internal operations, employees, business technologies, and challenges to contend with.

Digital Marketing 52

Digital Marketing Agency Advertising Projects 52

Jane Friedman

JANUARY 9, 2024

Surprisingly, despite safety concerns, it wasn’t until the early 2000s that chloral hydrate was finally removed from the US market. The unintended consequence of this was an increase in the black market demand for opioids, which escalated illicit drug smuggling into the US. The market cost of drugs has an impact on drug trends.

Medical 99

Medical Writing Food Brand 99

Blogtrepreneur

FEBRUARY 9, 2024

This initial step lays the foundation for your brand identity, so take the time to ensure it resonates with your business vision. This is crucial for branding and flexibility. Registering a DBA is particularly beneficial if your business operates under various product lines or if you want to create a distinct brand identity.

Agency 105

Agency Brand Engagement Website 105

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions.

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 91

Brand Storytelling Creativity Text 91

Smart Blogger

JANUARY 22, 2024

Navigating through the marketing funnel can often feel like a daunting journey, right? So, whether you’re a small business owner or a marketing pro, these insights will enhance your business strategy and drive results. What is a Marketing Funnel? Why Should You Use a Marketing Funnel? But fear not!

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Grammarly

JANUARY 29, 2024

How would the company keep internal and external communications aligned in every market and tell a consistent story around the world? With many of the Zoom team already familiar with and using Grammarly, the marketing and communications teams put Grammarly Business to the test as their real-time writing resource.

Social Media 96

Social Media Communication Collaboration Education 96

Blogtrepreneur

MAY 9, 2024

In today’s competitive market, making your clients feel valued is not just a nice-to-have, it’s a must-have for business sustainability and growth. Client satisfaction can significantly impact your business, influencing everything from brand loyalty to word-of-mouth referrals.

Healthcare 52

Healthcare Construction Education Utilities 52

Freelance Union

OCTOBER 5, 2023

After working most of my career in public relations and integrated marketing, I pivoted to working in the world of social impact and philanthropy ten years ago and never looked back. Great resources covering issues and changemakers of the day include Triple Pundit , Chronicle of Philanthropy , and Philanthropy News Digest from Candid.

Hospitality 89

Hospitality Government Consulting Freelance 89

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Download Now What is Social Media Marketing?

Social Media 126

Social Media Media Marketing Storytelling 126

Content Hacker

FEBRUARY 7, 2024

Types of Creative Briefs Here at Content Hacker , we emphasize the importance of strategic long-form content marketing. Marketing Creative Briefs The marketing creative brief is a powerhouse tool used predominantly to steer campaigns toward market success. Check out our AIO Blogger course.

Writing 98

Writing Long Form Content Projects Creativity 98

Grammarly

JANUARY 22, 2024

A brand is more than just one thing. Brand identity encompasses everything from the name and logo to the voice and tone of business communications to experiential details, like the tip jar by the cash register. Research confirms that quality, consistent communication retains customers and impacts the brand experience.

Brand 103

Brand Communication Brand Awareness Social Media 103

Contently

OCTOBER 18, 2022

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. Content marketers often have difficulty getting executive buy-in for customer research. Lack of resources. Best for: Companies with a tight marketing budget. The takeaway? It comes down to three reasons: Fear.

Landing Page 137

Landing Page Social Media Copy Audience 137

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. Without metrics, content marketing efforts can become directionless and ineffective, wasting time and resources.

Engagement 142

Engagement Content Landing Page Brand Awareness 142

Content Hacker

AUGUST 28, 2023

I’d taken a job as the VP of Marketing at Content at Scale, and pushed my full-time work at Content Hacker over to the side. Content Engine , a high ticket, $10,000 service where I headhunted and hired the perfect writer for B2Bs and elevated brands. Or other founders that didn’t believe in content marketing. (I

Content 98

Content Agency Long Form Content Writer 98

BKA Content

MAY 3, 2024

Marketing for your small business often feels like a struggle. Small businesses face the distinctive challenge of marketing on a smaller budget, which makes it even more important for those marketing efforts to actually be worth the investment. Is SEO Worth It for a Small Business? You’re not the only one.

SEO 79

SEO IT Banking Insurance 79

Neil Patel

AUGUST 30, 2021

If you want to sell to this unique generation, your company needs to learn who they are and how they interact with brands in your industry. Here are resources for your team to learn more about Gen Z. Having Gen Z representatives on your marketing team ( or in the firms you use ) will help you hit the right tone.

Social Media 145

Social Media Advertising Brand Projects 145

Article Writing

JUNE 27, 2023

And marketing that content requires constant attention. Semrush reports that 57% of companies have a documented content marketing strategy in place , while Meaningful Brands discovered that 9 out of 10 consumers expect brands to offer content. Why Outsource My Content Marketing? Content creation is time-consuming.

Content Marketing 97

Content Marketing Marketing Content Creation Agency 97

ContentWriters

MARCH 8, 2023

However, SaaS can stand out from the crowd through content marketing – which is the development and distribution of helpful content to your audience. So why exactly is content marketing important for SaaS companies? Read on to discover some of the top reasons why your SaaS business needs to embrace content marketing.

Content Marketing 105

Content Marketing Marketing Search Engine Optimization Content 105

Contently

MARCH 30, 2023

After all, a potential customer may develop a negative impression of your brand after reading uninteresting content. So consider this my real-world SEO advice column for content marketers who want to get off the hamster wheel. But in a competitive market with lots of coverage, that is rarely enough to push you to the top SERPs.

SEO 132

SEO Content Prose Search Engine Optimization 132

Freelance Union

APRIL 27, 2023

These are all considered chatbots, and there are others on the market as well. ChatGPT is the brand name of OpenAI’s product, and has become associated with the technology generally, in somewhat the same way that we call facial tissue ‘Kleenex’ regardless of what brand it is.)

Insurance 92

Insurance Consulting Social Media Communication 92

Content Hacker

APRIL 14, 2024

The Pros and Cons of Legalizing Marijuana The Role of Religion in Modern Society The Impact of Social Media on Mental Health The Controversy Over Vaccine Mandates Promotional Blog Post Ideas Promotional blog posts are designed to market your own products or services or those of a sponsor/partner.

Writing 105

Writing Blog Blogging Food 105

Blogtrepreneur

APRIL 23, 2024

This is where marketing automation software steps in as a game-changer. Here are seven key benefits of using marketing automation software in the mortgage industry. Here are seven key benefits of using marketing automation software in the mortgage industry.

Marketing 52

Marketing Communication Social Media Management 52

ContentWriters

MARCH 6, 2024

This clear direction aligns each team member, empowering writers to produce a polished, tailored piece that meets your marketing needs. Writers are then equipped to incorporate these optimization elements to drive visibility, elevate your overall domain authority, and expand brand reach. What Is a Content Brief’s Purpose?

SEO 98

SEO Writing Content Brand Awareness 98

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Content Marketing 130

Content Marketing Telecommunication Pharmaceutical Brand Awareness 130

ContentWriters

NOVEMBER 1, 2023

In the early days of content marketing, simply having a blog could set you apart and drive results. In HubSpot’s 2023 industry trends report , 88% of B2B and B2C marketers with blogs planned to maintain or increase their investment. The best strategy is to pick a schedule you can manage and be consistent.

Post 64

Post Brand Awareness Writing Blog 64

BKA Content

APRIL 19, 2024

Statistics show that content marketing yields three times as many leads as traditional marketing approaches. Content development companies create, edit and refine content for websites, social media and marketing materials. These services encompass writing, design and strategy to engage audiences.

Search Engine Optimization 65

Search Engine Optimization Content Creation Healthcare Content 65

BKA Content

APRIL 3, 2024

Guest posting is the practice of creating new content and publishing it on another website within the same niche market as yours. Posting on another website reaches internet users who may not already know about your brand. It sometimes takes a while to broker a deal that benefits both your brand and that of the original blogger.

Post 82

Post Search Engine Optimization Food Insurance 82

Backlinko

MAY 8, 2024

SEO is a time-consuming and resource-intensive process. But you’ll also need to provide additional resources and tools. Then, update your firm’s branding and contact information. This option allows you to keep your current business name and branding, which makes it more appealing. Which can incur extra costs.

SEO 73

SEO Agency Keywords Engineering 73

The Hoth

FEBRUARY 2, 2023

In other words, you’ll have adequate resources and staffing to meet your increased demand. The Difference Between Growing and Scaling a Business Formally defined, growing your business is when you increase your revenue by adding new resources , such as capital, team members, or technology.

Manufacturing 96

Manufacturing Consulting Construction Retail 96

ContentWriters

OCTOBER 26, 2022

There are several ways to approach a content marketing strategy. That’s why refreshing old content has become a common and effective tactic for content marketing teams. That’s why refreshing old content has become a common and effective tactic for content marketing teams. But why do marketers take this approach?

IT 90

IT Content Engineering Content Marketing 90