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What Are Canonical URLs: An In-Depth Guide for SEOs

Backlinko

If your site hosts multiple pages with similar or identical content, the canonical URL is the one you want search engines to index. While search engines ultimately determine which URL they consider canonical, you can influence this decision by adding the “rel=canonical” link element in your webpage’s HTML code.

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What Is Hreflang and How To Implement It the Right Way

Backlinko

Hreflang is an HTML attribute that specifies the language and regional targeting of a webpage. You use it on international or multilingual websites to signal to search engines—notably Google—the language or regional variation of your content. Each attribute corresponds to one of the primary markets it serves.

IT 94
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What is an H1 Tag? Best Practices & Examples

Backlinko

The H1 tag is an HTML heading tag you can use to create the main title or highlight the primary subject of a webpage. Here’s an example of an H1 tag in one of our blog post’s HTML code and how it looks on the live page. So you might see other HTML elements inside the H1 tag. Why Are H1 Tags Important for SEO?

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How to Deal With Difficult Clients As a Freelance Writer (11 Effective Tactics to Use)

Elna Cain

So, how do I deal with demanding clients since they would look good on my writer portfolio and could lead to more high-paying jobs ? Let’s dive into my freelance writer story about this particular client and then specific scenarios on how to deal with these toxic clients. But that’s not what I had to deal with.

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A Beginner’s Guide to Ranking Higher With Schema Markups

Contently

Because schema markups deliver users with more relevant, rich results in SERPs , they can boost websites’ click-through rates by a whopping 36% — one study found that, on average, websites with schema markups rank four positions higher in SERPs than competitors without them. Understand the different types of schema markups.

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Set Up the Perfect Online Press Kit

Jane Friedman

Mine was virtually non-existent until I attended an excellent presentation on author press kits hosted by agent Sarah Fisk for the Authors Guild. So, if you’re not doing an online press kit as I recommend in point 2, go for a simple Word document and make everyone’s life marginally easier. How’s your press kit doing these days?

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Best HTML Editors

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. And one of the most notorious headache-causing mistakes you make is messing up your code. How to Choose the Best HTML Editor for You. HTML editors–both free and paid–come with several cosmetic features.

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