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How to Choose Google My Business Categories (With Cool Tools!)

Moz

Just how influential are the categories you select? Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements (which include categories) have the greatest impact on local pack rankings. When and where to choose Google categories. How to choose Google categories.

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Facebook Lead Ads: What They Are and How to Use Them

Neil Patel

However, there’s another reason why you should use Facebook: they provide many innovative tools to help anyone drive more attention to their products and services by targeting specific audiences. One of those tools is Facebook lead ads. What Are Facebook Lead Ads? How Facebook Lead Ads Work.

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How to Do Quarterly Ad Planning

Neil Patel

A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success. This in-depth guide provides actionable tips for successfully planning your quarterly ad campaign. Your ad campaigns will only be as effective as the audience they reach. If not, you can reevaluate for the next quarter.

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How to Create Hyperlocal Ad Campaigns

Neil Patel

This is achieved by strategically placing the right ads in front of the right people at the right time. That’s because most of the people targeted by hyperlocal ad campaigns are already looking for the product or service you offer. Or, they’ll be served one of your ads on their social media timelines. Easy to Set Up and Run.

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How to Use Reddit Ads to Generate Sales

Neil Patel

If you answered yes to that question, you should consider Reddit ads. What Are the Different Types of Reddit Ads? Reddit offers marketers two different ad types : promoted posts and display posts. These ads are available as link ads or text ads. These ads are ideal for large companies with large budgets.

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How to Create Local Services Ads

Neil Patel

By creating a Local Services Ad. Let’s dive in and explore why these ads are such an invaluable tool for finding customers and building your brand. What Are Local Services Ads? Local Services Ads connect you to local customers searching for the services you offer, whether you’re a tradesperson or small business owner.

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How to Use Events to Optimize Your Facebook And Google Ads

Neil Patel

Let’s discuss how you can use event tracking to get more out of your ad campaigns on Facebook and Google. The code is then added to the link code of the item or action you want to track so when the item is clicked, it will be displayed as an event in Google Analytics. It sure will. How to Set Up Events on Your Website.

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