Smart Blogger

MARCH 17, 2023

Whether you’re a blogger, content marketer or business owner, you know that a well-written ebook is a powerful way to: Build authority Connect with prospects, clients and customers Grow your business Enjoy the freedom that comes with passive income So why is your ebook still in your head and not on Amazon Kindle? Let’s dive in.

Prose 104

Prose Social Media Entertainment Keywords 104

Neil Patel

DECEMBER 24, 2022

Unless you’ve been living in a cave for the last couple of years, you’ve probably heard the term “topical authority” used a heck of a lot in the SEO community. But what is topical authority? Given how much SEOs discuss it, you probably realize that topical authority is pretty vital to your site’s rankings—and you’d be right.

IT 88

IT Keywords SEO Digital Marketing 88

The Hoth

NOVEMBER 2, 2022

The remaining content is a beginner’s guide to the most popular blogging topics. The Most Popular and Most Profitable Topics to Blog About. One of the keys to preparing a blog is ensuring you have sufficient topics and ideas to blog about. . One way to do this is to write at least 100 blog topics and ideas before beginning. .

Finance 98

Finance Food Medical Blog 98

Content Marketing Institute

NOVEMBER 5, 2021

Continue reading → The post 3 Cool Content Campaigns That Tackle Hot (and Warm) Topics appeared first on Content Marketing Institute. And Red Ventures brands join forces to help travelers plan health-conscious visits to their favorite hotspots. Read our hot takes on this cool content.

Content 134

Content Content Marketing Brand Marketing 134

BKA Content

APRIL 25, 2024

Content Marketing for Law Firms: The Complete Guide Even though 60% of law firms have a blog, and over 80% use social media , only about 10% manage to create content regularly. If your practice is struggling to get results from advertising efforts, our guide to content marketing for law firms can help.

Content Marketing 69

Content Marketing Search Engine Optimization Marketing Content 69

ContentWriters

MAY 3, 2023

Fortunately, there are plenty of tools that you can use to find good blog topics to write about. Google Trends aggregates the search data of Google’s users to show you how popular different topics are. You can use Google Trends to see what specific topics people are searching for. To do so, you need a keyword research tool.

Blog 90

Blog Blogging Content Creation Medical 90

Content Marketing Institute

OCTOBER 25, 2023

To climb to the top of Google search results, take a topic-based approach to content planning. HubSpot’s head of search authority explains a three-step approach to get you there.

Content 98

Content 98

Content Marketing Institute

JULY 28, 2020

Topical content has advantages, but it also can trip you up. How do you decide when to pursue trending topics or stick with evergreen content? Continue reading → The post 3 Questions to See If You Should Tackle Trending Topics appeared first on Content Marketing Institute. Answer these three questions.

Content Marketing 139

Content Marketing Marketing Content IT 139

Top Content Consulting

DECEMBER 21, 2021

Choosing a profitable blog topic is not an easy task. Factors need to be considered, such as your audience, how much you know about the subject, how competitive your topic area is. As long as you follow the factors discussed below and have a well-thought-out plan for your blog, choosing a profitable blog topic becomes a lot easier.

Blog 52

Blog Blogging Food Consulting 52

Content Marketing Institute

JANUARY 11, 2021

Continue reading → The post How to Get Ranked and Read With a Topic Cluster Model appeared first on Content Marketing Institute. Luckily, there is a potential solution that also builds a library of useful content for your target audience.

Engagement 132

Engagement Content Marketing Audience Marketing 132

Ahrefs

OCTOBER 18, 2022

Enter topical authority. Now imagine that you could even achieve this with no link building. If some people in the SEO world are to be believed, this is achievable by anyone willing to write content about absolutely everything within a … Read more ›

SEO 100

SEO IT Writing Content 100

Melanie Saxton

MARCH 11, 2023

I’ve written a book marketing FAQ, knowing how expansive (but not necessarily expensive) book marketing can be. Yes, it should include a marketing plan. Book editing and ghostwriting are my primary focuses, yet many authors have asked me for book marketing assistance. No, it doesn’t have to be overwhelming.

Marketing 130

Marketing Copywriter Copywriting Digital Media 130

Ahrefs

NOVEMBER 28, 2023

Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales. If you rank for topics that people are searching for, you can get consistent search traffic. Don’t worry. Here’s … Read more ›

Content Marketing 120

Content Marketing Marketing Content Sales 120

Content Marketing Institute

JUNE 15, 2022

It can seem an impossible task to transform complex topics into content your audience will understand (and read.) But it’s not with these five ideas and inspirational examples. Continue reading →

Audience 113

Audience Content IT 113

Fat Joe

JUNE 2, 2023

Topical authority measures how credible and trustworthy a website is on a given subject. Search engines see you as an authoritative source if you publish plenty of high-quality content around a topic. Topical authority measures your expertise and authority on a specific topic. via GIPHY Why Is Topical Authority Important?

IT 52

IT Finance Keywords Concept 52

Kayleigh Moore

AUGUST 28, 2023

Journalists (trained, former, present) are wildly underutilized when it comes to content marketing efforts. Along with the topics I’m assigned, I pitch timely, relevant topics in a way that helps brands be early to emerging online conversations. You’ll need to get to timely topics early. Easy, right?!

Freelance 130

Freelance Writer Content Marketing Editorial 130

Moz

APRIL 19, 2021

Even the best local business owners and marketers can fall into the habit of seeing reviews as a mere numbers or ratings game. Make your reviews do more for you by embracing topic clusters.

Content 77

Content Marketing 77

Content Marketing Institute

JUNE 19, 2018

Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Structure internal links by topic. Each pillar page and its supporting pages are topic clusters. Boom – topic cluster. Determine your site’s main topic areas.

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

Jane Friedman

DECEMBER 5, 2023

Whenever I teach on nonfiction book proposals, I open up the conversation by talking about market potential ($) and how to convince agents or editors that your project has it. And that’s exactly why book proposals exist: to make the business case that persuades agents and editors that there is in fact a market for your work.

Marketing 136

Marketing Publisher Publishing Publishing 136

ContentWriters

MARCH 13, 2024

Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Read on as we discuss each type of content and how to decide between a white paper vs. eBook in your marketing strategy. Two common long-form mediums are white papers and eBooks.

Content Marketing 59

Content Marketing Marketing Proofreader Long Form Content 59

Neil Patel

NOVEMBER 15, 2021

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Both the journalist and the marketer are vying for attention.

Marketing 145

Marketing Social Media Keywords Content Creation 145

Article Writing

SEPTEMBER 12, 2022

Finding the right topic or ideas to write about can still be hard. This blog post outlines 25 excellent writing topics for a company and a personal blog that will inspire you, no matter your interests. . Plus, we’ll share a few tips on how to turn any topic into a great story. 13 Great Topics for Your Business Blog.

Storytelling 52

Storytelling Manufacturing Content Writer Writer 52

Content Marketing Institute

OCTOBER 30, 2018

The topic clusters model. Topic cluster model explained. The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. It’s used by both B2B and B2C organizations to streamline their content marketing strategy. Decide on your overarching topic.

Editorial Team 105

Editorial Team Content Manufacturing Keywords 105

Content Marketing Institute

JULY 11, 2019

Continue reading → The post How to Choose a Successful Topic for Your Next Guest Article appeared first on Content Marketing Institute. Take control of the situation with a systematic approach to develop a fresh idea.

Content Marketing 105

Content Marketing Audience Marketing Blog 105

ProBlogger

JUNE 7, 2023

The post Principles of Choosing a Profitable Blog Topic appeared first on ProBlogger. Image created in Canva I recently had a conversation with a reader about selecting the right topic for a profitable blog. Let’s explore these essential principles for choosing a profitable blog topic.

Blog 30

Blog Blogging Keywords Manufacturing 30

Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. We’ll examine the important role of content marketing in running impactful digital marketing campaigns.

Content Marketing 97

Content Marketing Marketing Long Form Content Content 97

Content Hacker

FEBRUARY 4, 2024

Turns out, writing is only half the battle in digital marketing; what wins the war is optimized content marketing. In the digital marketing world, content optimization plays a pivotal role in enhancing your online visibility. Optimizing Text Think of optimized content marketing as the spine holding up your digital strategy.

Content Marketing 83

Content Marketing Brand Marketing Content 83

ContentWriters

MARCH 1, 2023

Internal marketing is an integral part of a successful internal communications strategy within an organization. Internal marketing involves the way you communicate information, brand, tone, voice, and objectives to your employees — and it’s a valuable source of feedback from them. Why Is Internal Marketing Important?

Recruitment 98

Recruitment Marketing Communication Social Media 98

Make a Living Writing

SEPTEMBER 3, 2023

And if you know where to look, the right markets pay well. Check out these 10 op-ed writing markets to share your point of view and get paid for it. CNN Opinion CNN Opinion accepts submissions of original, exclusive op-eds on topics relevant to current news and affairs. But writing op-ed pieces is still a thing.

Freelance 109

Freelance Editorial Writing Marketing 109

Backlinko

MARCH 30, 2024

An affiliate marketing website promotes another company’s products or services in return for some sort of compensation, usually in the form of a commission. The best way to start your affiliate journey is by exploring successful affiliate marketing websites. billion by 2027. Let’s dive right in.

Website 69

Website Marketing Food Banking 69

Express Writers

JANUARY 17, 2023

Content marketing is recognized as one of the most effective ways to grow a business and attract new customers. To be successful with content marketing, you need to share high-quality content regularly. But it can feel difficult to constantly think of useful and insightful topics that attract the right audience.

Content Marketing 101

Content Marketing SEO Marketing Content 101

Content Hacker

OCTOBER 26, 2023

There’s another beast you need to tackle – Content Marketing Strategy. Understanding Content Marketing Strategy What if I told you that a solid content marketing strategy is like your favorite homemade dish? Well because 70% of marketers are actively investing in content marketing.

Content Marketing 90

Content Marketing Marketing Content Brand Awareness 90

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.

Content Marketing 115

Content Marketing SEO Marketing Content 115

Smart Blogger

JANUARY 22, 2024

Navigating through the marketing funnel can often feel like a daunting journey, right? So, whether you’re a small business owner or a marketing pro, these insights will enhance your business strategy and drive results. What is a Marketing Funnel? Why Should You Use a Marketing Funnel? But fear not!

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Intergrowth

MARCH 30, 2023

Content marketing is one of the smartest investments that you can make in your business. Today, we’re going to walk through the seven most common content marketing mistakes that cost businesses thousands of dollars per year. But first… Why Invest in Content Marketing? The 7 Biggest Content Marketing Mistakes to Avoid: 1.

Content Marketing 104

Content Marketing Editorial Marketing Content 104

BKA Content

MAY 31, 2023

Content Marketing Guide for Insurance Companies You’ve heard by now that insurance content marketing can help grow your business, but have you added this strategy to your arsenal? The time is right to bolster your bottom line with inbound marketing. Why Insurance Content Marketing?

Insurance 82

Insurance Content Marketing Marketing Content 82

BKA Content

APRIL 4, 2023

10 Content Marketing Tools You Should Be Using ​Although content marketing has become standard practice for businesses big and small, not everyone with a content strategy feels as though their program is actually effective. What Are the Best Content Marketing Tools? Grammarly Grammarly is a content marketer’s best friend.

Content Marketing 84

Content Marketing Marketing Content Social Media 84