Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. Without metrics, content marketing efforts can become directionless and ineffective, wasting time and resources.

Engagement 142

Engagement Content Landing Page Brand Awareness 142

Smart Blogger

MARCH 9, 2023

It’s packed with examples from pop culture, sports, literature, and content marketing that’ll inspire you to infuse alliteration into your own creative writing. Alliteration is a stylistic literary device that refers to the repetition of a closely connected series of words that have the same beginning consonant sound.

Prose 106

Prose Concept Persuasion Projects 106

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. UGC leverages the voices and experiences of real people to promote your brand. Think customer reviews, social media posts, and photos or videos shared by loyal customers.

Brand Awareness 116

Brand Awareness IT Social Media Content 116

Elna Cain

MAY 8, 2023

It’s a writing problem, and as writers, we need to do MORE than just spit out a 1,000-word blog post. The email says they ran your article through an AI detection tool, and it came out over 90% AI-generated. Because of this, they no longer want to work with you. What Is AI-Generated Content?

Freelance 261

Freelance Writer Content Proofreader 261

Contently

JULY 26, 2022

As marketing advice, “know your audience” may be cliché, but some platitudes are worth listening to. Online, word of mouth has become a major influencer for consumers (just think of all the times a positive product review encouraged you to make a purchase). Understand your audience. Share customer stories.

Engagement 129

Engagement Banking Content Finance 129

Blogtrepreneur

MAY 9, 2024

In today’s competitive market, making your clients feel valued is not just a nice-to-have, it’s a must-have for business sustainability and growth. Client satisfaction can significantly impact your business, influencing everything from brand loyalty to word-of-mouth referrals.

Healthcare 52

Healthcare Construction Education Utilities 52

Smart Blogger

JUNE 20, 2023

These marketing strategy examples are exactly what you need! Tesla’s Word-of-Mouth Marketing Remember when we thought we couldn’t buy a car online? Despite having an initial marketing budget that’s as scarce as a white rhino, Tesla rose from obscurity to global renown. Like, “What’s next?” The result?

Marketing 101

Marketing Social Media Digital Marketing Education 101

Jane Friedman

FEBRUARY 7, 2024

If Michelle Obama endorses your book, wouldn’t you want to have her name and her words in your press release? The core message is the newsworthy or unique aspect(s) you, your book, and your ideas can offer to a target audience—an audience that is most likely to spread word of mouth and/or purchase your book or services.

Search Engine Optimization 89

Search Engine Optimization Retail Keywords Promotion 89

Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined. What is Guerrilla Marketing?

Ads 132

Ads Marketing Social Media Advertising 132

BKA Content

FEBRUARY 17, 2023

It’s entirely possible to integrate a home remodeling business with digital marketing plans. Consider the following ways to find potential clients who are in the market for — and will likely be willing to invest in — your home improvement services. Don’t worry. You can tailor your content to your specific industry.

Lead Generation 95

Lead Generation Contractor Search Engine Optimization Healthcare 95

Smart Blogger

NOVEMBER 13, 2023

The digital education market is booming, and standing out as an online course creator can be daunting. From leveraging sales funnels to creating an irresistible social media marketing campaign, we’ve got you covered. Content Marketing In the realm of content marketing , your goal is to become a thought leader in your field.

Social Media 79

Social Media Utilities Education Digital Marketing 79

Jane Friedman

MARCH 13, 2024

That doesn’t include costs associated with proofreaders, formatting (or formatting software), ISBNs, covers, coaching, and marketing-related expenses. The Indie Author Project recently named their 2023 national contest winner, Jami Fairleigh, of the King County library system in Washington state. But your works seem quite different than hers!

Audience 103

Audience Proofreader Projects Publisher 103

Content Hacker

MARCH 9, 2023

Consumer-generated marketing. With this approach to marketing, companies leverage customer-generated content such as reviews, testimonials, photos, or videos to promote products and services – all while creating a more personal connection between the brand and the target audience. But what does consumer-generated marketing really mean?

Marketing 105

Marketing Social Media Advertising Engagement 105

Copyhackers

AUGUST 10, 2022

As customers’ needs evolve, traditional digital marketing needs to evolve along with them. Your marketing channels need to evolve as the user evolves. And a shift from a sales funnel approach to a user journey approach is one way marketers can adapt. What’s the difference between a user journey and a sales funnel?

IT 59

IT Copywriter Copywriting Copy 59

Ben Settle

OCTOBER 5, 2023

The #1 selling spoken word album in history at the time. And all with zero advertising, marketing, internet, social media. Just pure word of mouth. One of the more fascinating bios I read this year is called: “The Earl Nightingale Story” About (in case this isn’t obvious) Earl Nightingale. The result?

Content Creator 52

Content Creator Insurance Content Content Creation 52

Content Hacker

OCTOBER 26, 2023

In this world of digital marketing and SEO, backlinks are like street cred. ” That’s why they’re so important—they’re essentially word-of-mouth recommendations on the web. But instead of footprints or fingerprints, they follow backlinks. The question is, “What are backlinks?” So let’s go deeper.

Text 97

Text Social Media Engineering Keywords 97

Contently

JANUARY 24, 2023

Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal. As consumers leverage social and chat platforms to find and research products, marketers will need to rethink how much effort to put into catering to Google’s mighty algorithms.

Marketing 130

Marketing Search Engine Optimization Social Media Food 130

Neil Patel

OCTOBER 19, 2021

Tracking allows you to spot patterns and refine your marketing strategy. When doing this kind of promotion, be sure to spread the word among your offline customers with leaflets or small cards and a promotion code so you can track your campaign’s success. Foot Traffic Vs. Online Traffic: What Are the Pros and Cons.

Sales 140

Sales Retail Social Media Advertising 140

The Hoth

DECEMBER 5, 2022

Content marketing expansion . 57% of internet users say they won’t recommend a business with a poorly designed website; as far as web pages go, few are more influential than your website’s homepage. . Without a well-designed homepage , your website will never perform as well as it should. . Ready to learn? What Is A Website Homepage?

Content 98

Content Persuasion Advertising Food 98

BKA Content

MARCH 4, 2024

Criminal Law SEO: 2024 Guide Making your criminal law firm stand out in a crowded market can be a challenge. From identifying relevant keywords and search terms to developing a thorough criminal law SEO strategy, this step-by-step guide offers insight, tactics and tips to help you navigate the complexities of modern digital marketing.

SEO 73

SEO Utilities Search Engine Optimization Keywords 73

BKA Content

SEPTEMBER 6, 2023

To rank well in national searches, you must identify what your target market is searching for and optimize your content around those keywords. How To Rank Nationally With SEO Whenever a customer searches for something relevant to a business, search engines display both local and national results. What Does It Mean To Rank Nationally With SEO?

SEO 84

SEO Social Media Insurance Keywords 84

Freelance Union

NOVEMBER 10, 2022

Use Email Marketing According to Campaign Monitor, 64% of small businesses use email marketing to reach customers. With 59 million freelancers in 2020 in the US and experts claiming that by 2027, the majority of the workforce in the US will be freelancers , we know freelancing is getting increasingly popular each year.

Freelance 124

Freelance Social Media Advertising Finance 124

Credible Content

JUNE 23, 2023

Here are a few media and marketing examples where direct response copywriting is used: Email marketing Such email marketing campaigns encourage your recipients to take a specific action such as clicking a link, making a purchase or subscribing to regular updates. It has a sense of urgency. It makes a compelling offer.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Neil Patel

JANUARY 9, 2023

As a lawyer, what one marketing tactic would you say is the most likely to drive traffic to your website? Word of mouth is great. Link building is a marketing practice with the purpose of increasing backlinks to your website. What is SEO if not algorithm-driven word-of-mouth? The end goal?

IT 81

IT Keywords Social Media Text 81

Neil Patel

OCTOBER 6, 2021

The hiccup comes with marketing. That is, the brand is best known in a particular part of the country, and they market their subscriptions to those who lived there and have moved away. Word of mouth is powerful for any brand, but D2C relies heavily on loyal customers spreading the word. Examples of D2C Brands.

Brand 116

Brand Retail Search Engine Optimization Keywords 116

Smart Blogger

FEBRUARY 20, 2023

By using sensory words to evoke the sense of sight, sound, touch, taste, or smell; smart and attractive writers just like you are able to make their words burst to life in their reader’s mind. Free Bonus: Click here to get all 583 sensory words delivered to your inbox (for free). sensory) words faster than other words.

Writing 133

Writing Prose Social Media Copywriter 133

Contently

FEBRUARY 1, 2023

Some larger organizations will have a content resource embedded in non-marketing functions that use content. However, not all will (nor are embedded content experts common in smaller organizations or those with limited or immature marketing capabilities). If sales teams are the revenue engines for a company, content is the fuel.

IT 122

IT Content Collaboration Social Media 122

Smart Blogger

MARCH 31, 2023

Imagery is the art of creating a mental image through descriptive words. Imagery is the art of creating a mental image through descriptive words. Literal imagery uses descriptive words that mean exactly what they say. Onomatopoeia An onomatopoeia is a word that sounds like the action it describes. Let’s dive in.

Banking 87

Banking Storytelling Food Engagement 87

Smart Blogger

JUNE 15, 2023

They’re well-crafted slogans, strategic tools in marketing. Your brand’s soul compressed into a few words. It’s a storyteller, weaving the essence of your brand into a handful of carefully chosen words. It’s a storyteller, weaving the essence of your brand into a handful of carefully chosen words. Think about it.

Food 64

Food Creativity Storytelling Advertising 64

BKA Content

MARCH 1, 2024

The Complete Guide to SEO for Bankruptcy Lawyers in 2024 Your law firm provides essential services to clients navigating bankruptcy and its complexities. You know its value — but if your website is part of the 96.55% of online content that gets no Google traffic, are you sure you’re reaching everyone who needs you?

SEO 84

SEO Social Media Search Engine Optimization Contractor 84

BKA Content

JULY 26, 2023

Follow our handy checklist to combine the power of SEO and reputation management across your marketing channels. Choose Expert SEO Content High-quality content marketing shows off your company’s expertise. Invest in Social Media Marketing Don’t make the mistake of treating social media as a luxury.

Management 74

Management SEO Search Engine Optimization Social Media 74

Ann Handley

FEBRUARY 9, 2023

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. They’re also here because… yep: Words. Whether you believe AI is a game-changer or not… I love how everyone is all-in on words and writing. * * * Yet writing is work.

Hospitality 70

Hospitality Healthcare Writing Retail 70

BKA Content

AUGUST 25, 2023

SEO for Manufacturers: Everything You Need To Know In the past, most manufacturers relied on word-of-mouth referrals, direct mailings, and industry directories for leads. Forward-thinking companies must ensure they rank well in search engines to capture these sales.

Manufacturing 80

Manufacturing SEO Search Engine Optimization Social Media 80

Neil Patel

MAY 31, 2021

I thought I would let you into my mind, so you can see how I think of marketing. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. It’s a digital marketing agency where we help companies of all sizes grow. My company is NP Digital.

Marketing 145

Marketing Agency Social Media Digital Marketing 145

Neil Patel

APRIL 1, 2021

That’s exactly why you must leverage niche marketing. What Is Niche Marketing? Niche marketing refers to any marketing tactic aiming to attract and convert a specific market segment with unique preferences and demands. To truly understand what niche marketing is, we must first understand what a niche market is.

Audience 96

Audience Marketing Utilities Social Media 96

Make a Living Writing

MARCH 14, 2023

In a saturated market, learning what skills to use and how to become a content writer is a must. In a saturated market, learning what skills to use and how to become a content writer is a must. If you want to be a full time writer but aren’t sure you want to write books for a living, a content writer is a great alternative.

Content Writer 105

Content Writer Writer Writing Content 105

Smart Blogger

APRIL 14, 2023

Nowadays, even a poet has bills to pay and mouths to feed. So, spread the word by marketing your workshop on social media and other channels. So, spread the word by marketing your workshop on social media and other channels. Want to get paid to write poetry but not sure how to get poetry writing jobs?

Creativity 116

Creativity Writing Prose Freelance 116