Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).

Recruitment 92

Recruitment Manufacturing Social Media Creativity 92

Content Marketing Institute

MAY 22, 2018

Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. Virginia Aquarium (@VAAquarium) January 25, 2017. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost.

Content Marketing 103

Content Marketing Marketing Content Storytelling 103

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Widen’s Net Promoter score (an index that quantifies customers’ willingness to recommend a product/service to others) increased from 37 in 2014 to 56 in 2017,” he says. Register today.

Education 102

Education Brand Banking Retail 102

Neil Patel

APRIL 1, 2021

In 2017, CryptoKitties , a blend between Tamagotchi and trading cards, exploded onto the scene. Thanks to the global interest they’ve generated, NFTs have opened up new ways of brand storytelling and consumer interaction, which, as you know, are the two main pillars of an effective marketing strategy.

Brand 125

Brand Brand Awareness Collaboration Storytelling 125

Neil Patel

JANUARY 27, 2021

According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling. The average blog post was 808 words in 2014, but was 1142 words in 2017. This will continue. That’s an increase of 41%. In 2020, the average length of a top ranking blog post is 1447 words.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Content Marketing Institute

FEBRUARY 28, 2018

HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. Here’s the winery’s parody, Despacito Embotellado (bottling slowly) of Despacito , one of the biggest hit songs of summer 2017. Here’s a compilation of snippets Jordan Winery left out of its official videos in 2017. Yes, toasting the barrels.

Content Marketing 105

Content Marketing IT Marketing Content 105

Content Marketing Institute

DECEMBER 19, 2018

Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). Chris Miller (@Chris_Miller_6) December 15, 2017. The Sauce is a three-part investigative podcast produced by Studio@Gizmodo and Onion Labs in partnership with McDonald’s that tells the story of those 2017 events.

Content Marketing 89

Content Marketing Government Marketing Food 89

Content Marketing Institute

FEBRUARY 14, 2018

Storytelling through content marketing and audience personas. “We The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. Michael Hong (@PotomacFan) May 9, 2017. LinkedIn was also surprisingly popular as a channel; audiences there look for career and higher education resources from the library.

Social Media 102

Social Media Content Creativity Content Marketing 102

Content Marketing Institute

APRIL 6, 2018

Storytelling is often done in silos at the business unit or market level. REI (@REI) November 24, 2017. Next, you need to create naming logic across your portfolio to drive understanding and clarity. Sophisticated marketers also consider web navigation and audience experiences across the business’s offerings. Portfolio thread.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017). Make Blue Ocean Shift the first step in reinvention.

Content Marketing 90

Content Marketing Storytelling Marketing Content 90

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. WashPost HS Sports (@WashPostHS) September 2, 2017. And what does this technology cost? Now, let’s meet the writing AIs behind three leading publications.

Content Creation 109

Content Creation Content Editorial Team Storytelling 109

Content Marketing Institute

NOVEMBER 25, 2017

08:31): Welcome to Episode 210: Recorded live on November 19, 2017 (Running time: 1:11:05). Show details. (00:01): 00:01): An advertising blast from the past: “A show about nothing” (01:00): Robert muses on this week’s theme: Are you doing nothing? (08:31): Content love from our sponsor: Storyblocks (45:25).

Content Marketing 81

Content Marketing Media Electronics Marketing 81

Moz

OCTOBER 23, 2018

The research Here's how many infographics have been featured as part of an article on Entrepreneur.com over the years: As we’ve not yet finished 2018 (3 months to go at the time this data was pulled), we can estimate the final usage will be in the 380 region, putting it not far from the totals of 2017 and 2016. Infographics vs Photography.

Brand Awareness 56

Brand Awareness Content Creator Agency Creativity 56

Neil Patel

SEPTEMBER 28, 2020

Storytelling – Together, you will need to figure out what the data is really telling you. The company was founded in 2017 and has over 44,000 followers on LinkedIn and over 100 employees. At the end-stage of the process, your analytics partner will need to communicate to you the real meaning behind the numbers.

Agency 134

Agency Digital Marketing Utilities Education 134

The Hoth

JANUARY 5, 2023

If your narrative storytelling is strong and your call-to-action is convincing, you stand the greatest chance of boosting conversion rates. . It contains one initial block of text at the top, and the rest consists of pictures, graphics, and quick snippets of text users can click on for more information about the top stories of 2017. .

Writing 87

Writing Marketing Education Text 87

ProBlogger

MAY 1, 2018

Amelia attended the ProBlogger Evolve and Mastermind events in 2017, and adapted speaker Jadah Sellner’s 7-Day Challenge model to boost her own lead generation and course enrollments. When I attended ProBlogger Evolve in 2017, I was specifically looking for guidance on how to market and run a new online program I’d been piloting.

Lead Generation 44

Lead Generation Projects Construction Storytelling 44

Buffer

JULY 27, 2017

sessions in May 2017. For instance, when our post on headline formulas  performed well, we thought of ideas like copywriting formulas  and storytelling formulas. — How To Do Keyword Research in 2017  by Ahrefs. million sessions, and struggling to break out, we hit 1.5m

Editorial 52

Editorial Social Media Blog Blogging 52

Content Marketing Institute

SEPTEMBER 6, 2018

For example, since the HITN site launch in 2017, HIMSS and its content agency, Mahlab , have built a Facebook audience from the ground up, exceeding growth targets and the audience size of its main Australian competitor by 267%. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Play Magazine.

Content Marketing 77

Content Marketing Editorial Healthcare Entertainment 77

Content Marketing Institute

DECEMBER 22, 2017

That purchase will, of course, be 21st Century Fox ( Editor’s note: This deal was confirmed on December 14, 2017)… I think it’s a great deal – it’s the reunion of Marvel. Create fantastic experiences throughout any content and storytelling you create. It makes perfect sense.

Marketing 83

Marketing Content Creator Advertising Content Creation 83

Content Marketing Institute

NOVEMBER 13, 2017

In The Creative Group 2017 Salary Guide , the authors explain: Creatives with skills outside their specialty are highly marketable. Storytelling. Don’t hire for 1 skill. Hire people who have skills in complementary areas, says @MicheleLinn. Click To Tweet. Importance of mission / differentiated content. Ability to experiment.

Content Marketing 79

Content Marketing Marketing Content Search Engine Optimization 79

Content Marketing Institute

JULY 11, 2018

Storytelling can help users connect with your retail brand in a positive way and build a connection that might motivate them to initiate a new retail therapy session. Need a little inspiration for your next content effort? Consider the example set by Grace & Lace, a clothing retailer that appeared on ABC’s Shark Tank. Click To Tweet.

Retail 84

Retail Content Education Content Marketing 84

The Creative Penn

JUNE 19, 2023

Damon: So we launched direct sales in September 2017, so two years after BookFunnel launched. We did launch direct sales two years later, in 2017. In the intro, Hello Books and Written Word Media have joined forces for promo stacking ; Call to Action (CTA) tips [ ALLi ]; my free Author Blueprint ; Bundle for writers [ Storybundle ].

Copy 86

Copy Sales Publisher Publishing 86

The Creative Penn

FEBRUARY 24, 2023

Have a look at David Gaughran’s blog for a glimpse [ Scammers break the Kindle store from 2017, Kindle Unlimited: A Cheater Magnet from 2021 , and a whole load more.] But this is the nature of stories and storytelling in general. Check Writer Beware for years of them, most of them prior to generative AI.

Text 86

Text Creativity Publisher Publishing 86

The Creative Penn

JANUARY 30, 2023

I guess this was maybe 2017-2018ish, I was using advertising—I have a long history in digital advertising —and I was using some of what Mark Dawson was teaching , and I was combining some of that with the things that I had learned before, and with some degree of success on Amazon. Why did you decide to focus on selling direct to readers?

Advertising 86

Advertising Copy Sales Publisher 86

Neil Patel

JANUARY 21, 2021

On January 10, 2017, the Google Webmaster Blog said: Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high. Use Storytelling. That means if you want to rank well, your site needs to perform well on mobile. You can even micro-target content.

Keywords 145

Keywords Text SEO Social Media 145

The Creative Penn

AUGUST 21, 2023

Make it fun and make it part of your storytelling because if those emails just ooze with your creative style and your narrative voice , then every one of those emails gets people to buy in more. So that's why I'm doing this, is to make sure that what I got in 2017, that somebody can come to in 2024/25/26 and beyond and get that same thing.

Insurance 87

Insurance Creativity Advertising Publisher 87

Content Marketing Institute

JULY 20, 2018

In mid-2017, NASCAR leaders united the teams and put Evan, who reports to NASCAR CMO Jill Gregory, in the driver’s seat. The dedicated space – outfitted for easy production of everything from GlFs to livestreaming to long-form video – makes storytelling a breeze. The 40-person team handles: Social media. 4-7 in Cleveland, Ohio.

Storytelling 57

Storytelling Entertainment Social Media Collaboration 57

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Then, there’s 19Crimes, a wine-and-spirits brand that built its marketing platform around compelling storytelling.

Brand 105

Brand Content Storytelling Editorial Team 105

Content Marketing Institute

DECEMBER 20, 2017

What has 2017 taught you? This post touches on some ways, according to 2017 CMWorld and ICC speakers, you might do just that. Data scientist – someone who “can demonstrate the special skills involved in storytelling with [complex] data, whether verbally, visually, or – ideally – both” (definition from Harvard Business Review ).

Marketing 111

Marketing Government Engineering Storytelling 111

Content Marketing Institute

DECEMBER 11, 2018

In 85+ Predictions on Content Marketing in 2019 , you’ll see thoughts from experts on the role new technologies like AI and voice response will play in our content strategies; how our usage of techniques like email, video, and social media might shift; which storytelling formats and platforms will drive our audience’s conversations; and lots more.

Content Marketing 109

Content Marketing Storytelling Marketing Content 109

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. Travel Oregon – The Game proves that you don’t need fancy AR overlays, VR-enhanced graphics, or livestreaming video to create immersive storytelling. joderama Click To Tweet.

Hospitality 97

Hospitality Storytelling Content Content Marketing 97

Content Marketing Institute

MAY 14, 2018

Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ). Each video involves multiple dimensions – visuals, locations, performances, text, sound, music, motion, storytelling, editing, and more. Video Storytelling Secrets From an Award-Winning Series. Buffer , 2014).

Marketing 110

Marketing Brand Awareness Storytelling Agency 110

ProBlogger

SEPTEMBER 4, 2017

Storytelling. Bloggers to Watch in 2017. I’ll link to the latest one of these in the show notes today for 2017. The number four type of post or content that I think does particularly well with evergreen content is storytelling. Storytelling is amazing. Storytelling is really important. Rule of Thirds.

Content 48

Content Storytelling Blog Blogging 48

Content Marketing Institute

MARCH 21, 2018

Powerful storytelling shares these four elements: a human hero, a goal, resistance, and truth. Pratik Dholakiya offers a three-act structure to successful storytelling – and the secret sauce, he says, is suspense. HANDPICKED RELATED CONTENT: Go Behind the Scenes of Coca-Cola’s Storytelling. @AnnGynn Click To Tweet.

Content Marketing 100

Content Marketing Marketing Content Storytelling 100

Content Marketing Institute

APRIL 13, 2018

Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). For example, charity: water uses storytelling to describe the communities benefiting from its clean water initiatives around the world. What can you do to effectively connect your products to your audience?

Engagement 111

Engagement Content Retail Food 111

Content Marketing Institute

APRIL 26, 2018

Will McKenna and Fred Macri, who shared the tale of how they built Capital Ideas at Content Marketing World 2017, round out the publication’s leadership. While freelancers typically bring storytelling expertise and a journalistic approach, they can struggle with the tricky balance of audience and brand interests.

Brand 101

Brand Contractor Editorial Content 101

ProBlogger

DECEMBER 11, 2017

I wanna encourage you today, as we approach the end of 2017, move into a new year, to put this on your today list. It’s amazing how many blogger I meet have got ‘Set up an email list’ or ‘Start sending emails’ as one of the items on their ‘one day’ list.

Promotion 48

Promotion Text Blogger Publisher 48