Enchanting Marketing

NOVEMBER 2, 2022

What’s required to become a good writer is: An understanding of your audience. In my first year, I changed my target audience. A shorter version of this post was published on 23 October 2018; the expanded version was published on 2 November 2022 to celebrate the 10th anniversary of Enchanting Marketing. Writing is magic.

Blog 277

Blog Blogging Creativity Consulting 277

Grammarly

MAY 24, 2024

How GPT models have evolved Since 2018, OpenAI has released several versions of the GPT model, including GPT-2, GPT-3, and the most recent GPT-4, with each version building on the last to achieve greater complexity and capability in language processing tasks.

Architecture 94

Architecture Text Creativity Script 94

Moz

NOVEMBER 29, 2018

In today's Whiteboard Friday, we welcome our friend Darren Shaw to explain what local is like today, dive into the key takeaways from his 2018 Local Search Ranking Factors survey, and offer us a glimpse into the future according to the local SEO experts. Click on the whiteboard image above to open a high-resolution version in a new tab!

Keywords 63

Keywords Engagement Ads Concept 63

Backlinko

MARCH 13, 2024

Audience measurement 0.9% Usage and behavioral studies 11% (Media) Audience research 10.3% billion) and China ($2.88 billion) – ESOMAR Note: Data as of 2021 Country Market Research Turnover United States $48 billion United Kingdom $9.1 billion China $2.88 billion India $2.2 billion France $2.12 billion Germany $2.11 Other 0.4%

Marketing 86

Marketing Electronics Social Media Text 86

Backlinko

JANUARY 8, 2024

Top 50 Most Subscribed YouTube Channels The number of subscribers a YouTube channel has clearly indicates its success and popularity among its audience. This is the clearest sign that your content is resonating with your target audience, and drawing users in. billion views since its upload date of 2 May 2018. 12 Goldmines 91.9M

Entertainment 86

Entertainment Keywords Collaboration Script 86

Neil Patel

MARCH 17, 2021

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. Of 18 to 21-year-olds who weren’t in high school in 2018, 57 percent were in college, compared to 52 percent of Millennials in 2003, and 43 percent of Gen Xers in 1987.

Ads 145

Ads Advertising Social Media Recruitment 145

Contented

MARCH 5, 2024

We are not talking about a small audience. This audience is colossal if you factor in that disabilities can be temporary too, for example, as a result of injury, migraines, concussion, medical procedures, or middle ear infections. With an aging population, the audience is growing exponentially. You can make people happy.

Government 59

Government Content Creator Medical Content 59

BKA Content

MAY 27, 2024

annually since 2018. This requires a deep understanding of your target audience, as well as robust expertise in roofing-related topics. It’s better to take time researching your competition and generating relevant content than to spit out pages upon pages of content your audience doesn’t care about. But don’t fear!

SEO 57

SEO Construction Contractor Utilities 57

BKA Content

MAY 18, 2023

Access the Power of Affiliate Sales When you successfully expand the readership of your content, you unlock opportunities to work with brands that want to sell their products or services to audiences like yours. Love speaking in front of an audience? Do you have event planning experience? Consider hosting conferences and workshops.

Content 89

Content Content Writer Content Creator Consulting 89

Neil Patel

SEPTEMBER 13, 2021

Focus on building an audience, build trust and loyalty, and then market to your audience. Papercut Films was the production company for the technology documentary film, which had an April 2018 release. The social media documentary had a 2018 release with an 88-minute runtime. Its runtime is 78-minutes. The Cleaners.

Social Media 136

Social Media Media Marketing Healthcare 136

Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. So, I often talk about engineering concepts like agile and sprints and sprinkle them across my content to highlight my past experiences and build a sense of familiarity with my audience. 

Content Creation 115

Content Creation Social Media Consulting Script 115

Content Marketing Institute

JULY 19, 2018

A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. Focus on building an audience.

Content Marketing 103

Content Marketing Manufacturing Marketing Content Creation 103

Neil Patel

JUNE 1, 2021

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. Another idea for a YouTube video is to watch a series or movie and talk about how it relates to a concept that’s relevant to your audience/in your field. 73% of adults in the U.S Storytelling Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

MARCH 14, 2018

As you can see in the report, Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by IDG Communications, Inc. What it means to you: Getting the right content to the right person at the right time requires a deep understanding of your audience. In 2018, only 67% answered that way.

Marketing 101

Marketing Content Marketing Content Creation Consulting 101

Jane Friedman

MAY 10, 2023

Fast forward to 2018, when I was attempting to sell a nonfiction book proposal, and all I could do was tell publishers the piece had hit. A modest following plus a clearly identifiable audience for your book can get you a deal. In fact, that’s how it eventually happened for me.

Promotion 136

Promotion Writing Freelance Publisher 136

Content Marketing Institute

DECEMBER 18, 2018

One of the biggest changes for Chief Content Officer magazine happened at the beginning of 2018. Finding the right words (February 2018). The theme of content effectiveness – never mind how many people clicked on the content but is it any good – popped up more than a few times across 2018. Click To Tweet.

Prose 87

Prose Pharmaceutical Content Government 87

Article Writing

SEPTEMBER 20, 2022

While these sites may be harder to appeal to, you want to take the extra effort, as a guest post will reach a much larger audience. One person with a unique perspective on this is Tony Newton, CEO of Scalefluence.com, a data-driven influence marketplace launching in the fall of 2018. Google’s advanced search operators.

Post 87

Post Agency Engineering Digital Marketing 87

Contently

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” Of that audience, 2.7 How can you help protect your team and contractors from accidentally stealing content?

Social Media 126

Social Media Media Content Creator IT 126

Grammarly

JANUARY 8, 2024

With a degree from Keene State College and a proven track record in executing four successful social media projects during my academic journey, I’m eager to apply my content creation, audience engagement, and analytics skills to contribute to your team. You can replace it with one or more of these options instead.

Writing 93

Writing Education Recruitment Projects 93

ProBlogger

JANUARY 29, 2018

The Tools We ’ re Using in 2018 to Get More Subscribers and Customers. Links and Resources on Tools We’re Using to Get More Subscribers and Customers in 2018. Solutions to help you really convert your audience and get them a good experience on your blog or on your website. Facebook Group. Episode on CoSchedule. Full Transcript.

Landing Page 45

Landing Page Sales Blogger Blog 45

Backlinko

DECEMBER 21, 2023

If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. In 2018, Brian Dean said: “If you want to master SEO in 2018 (and beyond), you need to become a CTR Jedi!” Your CTR can tell you whether you’re targeting the right audience and saying the right things.

IT 104

IT Ad Copy Keywords Landing Page 104

Content Marketing Institute

MAY 30, 2018

Yet 72% of respondents to our 2018 Content Management & Strategy Survey say their organization is challenged with managing their content strategically. The surveyed marketers say their organization’s top strategic content management challenges in 2018 include: Enough staff skilled in content strategy (61%). Lack of budget (44%).

Content Management 104

Content Management Management Content Editorial 104

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Target audience. Click To Tweet.

Content Marketing 93

Content Marketing Marketing Content Creativity 93

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. These marketers also are more likely to report using content marketing successfully to reach goals such as educating the audience and building customer loyalty.

Content Marketing 85

Content Marketing Marketing Education Content 85

Neil Patel

DECEMBER 22, 2022

It became especially critical after the August 2018 Google Medic update. Now it’s time to show your audience what you know by creating expert-level content. They can determine exactly what their audience needs to know by analyzing data pulled from users’ search intent. Let’s break them down. You’re an expert in your field.

Medical 116

Medical Concept SEO Finance 116

Freelance Magic

NOVEMBER 25, 2022

Since 2018 , digital marketing has taken over traditional advertising. That means there are a lot of companies offering marketing services and they need to reach their target audience to generate leads and convert clients. You can get started with my FREE training here. Digital Marketing.

Freelance 162

Freelance Finance Medical Writing 162

Content Marketing Institute

JANUARY 1, 2019

The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. In looking toward 2018, Joe offered that the trends pointed upward, highlighting the growth in acquisitions, the increase in budgets, and even the idea of marketing as a profit center (which is the focus of our book Killing Marketing ).

Agency 85

Agency Electronics Storytelling Content 85

Publishing Trends

MARCH 22, 2023

Whether that’s a podcast that is edited for an audiobook audience, or written specifically as an audiobook, it’s a different beast from a text-first project. She believes that, as with print books, “if you have a good story, that’s what brings the audience” —though, she adds, nothing happens without discoverability.

Publisher 91

Publisher Publishing Publishing Projects 91

Article Writing

NOVEMBER 1, 2022

Surveys and interviews of your testers can give you a snapshot of your ultimate audience. The more your audience understands about the story behind your product, the more they’ll appreciate the final results. The biggest challenge is how you can capture your audience’s attention in the first 3 seconds” ( Smart Insights , 2018).

Social Media 59

Social Media Engagement Advertising Utilities 59

Buffer

NOVEMBER 8, 2023

Time on page The average time your audience spends on your website or reading your blog posts (now called average engagement time in Google Analytics 4) is a strong indicator of your content success.    Time on page indicates how deeply your audience is engaging with your content. It was (and is!) high-quality content, too.

Content Marketing 128

Content Marketing Marketing Social Media Search Engine Optimization 128

Content Marketing Institute

JANUARY 16, 2019

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. With its powerful story about the first African-American driver in the Daytona 500 since 1969, Behind the Wall: Bubba Wallace seemed like the kind of story audiences would rally around. Las Vegas Aces (@LVAces) August 19, 2018.

Content 82

Content Editorial Contractor Persuasion 82

Neil Patel

JANUARY 27, 2021

Now that you’ve got a basic handle or refresher course on the technicality of inbound marketing, let’s jump into the biggest trends to master before 2018. It’s a mutual exchange: Site X gets great content from producer Y (you) in exchange for Site X’s audience and promotion. Browse their site and make sure that your audiences line up.

Marketing 142

Marketing Social Media SEO Script 142

Neil Patel

DECEMBER 29, 2020

If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Not only does BarkBox keep their audience engaged, but they play off of themes that function as inside jokes between themselves and their 1.7 million followers.

Content Marketing 145

Content Marketing Marketing Entertainment Content 145

Neil Patel

OCTOBER 16, 2020

QR (Quick Response) codes remain a creative way to drive traffic and connect with your audience. In fact, QR usage grew 28% from 2018 to 2019. QR codes aren’t always the best way to interact with your audience. But are they still useful in today’s ultra-digital era? But, QR codes are not right for every company.

Marketing 145

Marketing Brand Awareness Food Creativity 145

Content Marketing Institute

JANUARY 12, 2018

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. And, in some cases, it even has different products competing for the same audience at the same event. The digital magazine will be the center of gravity and focus on building subscribed audiences.

Digital Marketing 111

Digital Marketing Content Marketing Marketing Content 111

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. While much of REI’s content resonates with a wide audience of adventurers, some of its boldest initiatives have been designed to expose – and celebrate – specific audiences taking part in outdoor experiences.

Content Marketing 102

Content Marketing Marketing Content Retail 102

Moz

JULY 26, 2020

We started working with Porch.com in early 2018. Audience relevance: Porch is about connecting people to home renovation contractors. Their audience probably has a ton of overlap with the Apartment Therapy audience, and are presumably interested in improving the look of their homes. Are your branded searches increasing?

Content Marketing 71

Content Marketing Contractor Brand Awareness Marketing 71