Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Workflow automation: IFTTT. Cost: Free.

Content Marketing 99

Content Marketing Proofreader Marketing Editorial Team 99

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.

Content Marketing 63

Content Marketing Art Director Creative Director Storytelling 63

Content Marketing Institute

OCTOBER 29, 2017

She said she absolutely loved the blog and felt like she found her calling around content marketing. She’d been doing content marketing for years but called it something else. The content marketing blog I started in April 2007 was really taking off, and the audience was anything but shy. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Consulting 111

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. CMWorld Click To Tweet.

Content Marketing 105

Content Marketing Marketing Content Content Creation 105

Content Marketing Institute

MAY 30, 2018

I’ve been in the content marketing space long enough to be familiar with the saying, “If you create all this great content and yet no one sees it, what’s the point?”. This simple question helps those starting in content marketing stay focused on the big picture. Build teams that understand content strategy.

Content Management 107

Content Management Management Content Editorial 107

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. Some of you might be wondering about two weekend stalwarts – the PNR: This Old Marketing podcast and the Content Strategy for Marketers newsletter.

Publisher 99

Publisher Publishing Publishing Editorial 99

Content Marketing Institute

JANUARY 16, 2019

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. B2B marketers may assume stories touching people’s hearts abound for their B2C counterparts but are scarce in their industry. Sorry, B2B marketers, you’re not off the hook. Las Vegas Aces (@LVAces) August 19, 2018.

Content 84

Content Editorial Contractor Persuasion 84

Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Conducting content experiments. HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research]. HANDPICKED RELATED CONTENT: Confused About Agile Marketing?

Brand 94

Brand IT Editorial Team Social Media 94

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. People have a misconception about what it means to be a marketing expert. If this week we are trying to promote sales for Content Marketing World, for example, I can go into Sigstr and add that promotion.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Podcasts are the No. Click To Tweet. jayacunzo Click To Tweet.

Brand 108

Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

NOVEMBER 14, 2018

For a closer look at SEO ranking tactics and factors, I recommend these resources: SEO Marketing Strategy: Tips for Success in 2018. 17 SEO Misfires to Avoid With Website Content Marketing. Google’s 200 Ranking Factors: The Complete List (2018). Cover image by Joseph Kalinowski/Content Marketing Institute.

Pharmaceutical 80

Pharmaceutical SEO Editorial Team Editorial 80

Content Marketing Institute

JUNE 19, 2018

Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. All the content about blenders, microwaves, food processors, etc., HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

Content Marketing Institute

JANUARY 3, 2018

He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. In all cases, the subscribers are electrical engineers, the company’s target market. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team.

Management 76

Management Electronics Media Architecture 76

Content Marketing Institute

APRIL 27, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. What better place to build relationships with other content marketers than Content Marketing Word 2018. Cover image by Joseph Kalinowski/Content Marketing Institute.

Landing Page 110

Landing Page Editorial Team Editorial Social Media 110

Content Marketing Institute

DECEMBER 15, 2017

Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Cover image by Joseph Kalinowski/Content Marketing Institute.

Recruitment 95

Recruitment Marketing Editorial Team Editorial 95

Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. Grace Bonney (@designsponge) March 15, 2018.

Content 109

Content Social Media Content Marketing Content Creator 109

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. HANDPICKED RELATED CONTENT: Building Your Content Marketing Team?

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Editorial Team Contractor Freelance Content 102

Neil Patel

JUNE 1, 2021

So this is like an editorial line for videos, with a good potential for going viral. YouTube published a video about 2018 that has accumulated millions of views. So far so good – but the video looks like advertising, not like a summary of 2018. Memory Videos. People like to remember things that happened at certain times.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

MAY 9, 2018

And yet here we are, well into 2018, still waiting for it to fully materialize. HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue. scuba diving in the Bahamas).

Brand 97

Brand Storytelling Food Manufacturing 97

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Attend Content Marketing University.

Content 99

Content Editorial Team Entertainment Content Creator 99

Content Marketing Institute

NOVEMBER 6, 2018

But one thing that can make your decisions more straightforward is establishing a channel plan – an advanced directive for how your brand can and should distribute its content marketing efforts on rented channels like social media, and what you expect to achieve. Does it fit in with our editorial mission ? Image source.

Social Media 111

Social Media Media Marketing Long Form Content 111

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). I left and started what was to become the Content Marketing Institute. You can catch CMI founder Joe Pulizzi at Content Marketing World 2018. Register today for the best savings!

Insurance 108

Insurance Editorial Team Communication Editorial 108

Content Marketing Institute

APRIL 24, 2018

TIP: Choose a head term with a monthly search volume of at least 2,500 that aligns well with your content marketing strategy. Identify a head term for your pillar content w/ a monthly search volume of at least 2,500. Remember, search engines are much smarter in 2018 and understand synonyms of your head term.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

JULY 25, 2018

In 2015, I arrived in Cleveland for Content Marketing World in good health and good spirits, full of energy and excitement about the week to come. Within 12 hours, I personally learned some lessons about the role health care content marketing can and should play in the lives of consumers.

Hospitality 68

Hospitality Medical Insurance Healthcare 68

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. January 2017–June 2018. 2017 - Sept. Organic Growth Highlights.

Media 49

Media SEO Keywords Sales 49

Content Marketing Institute

MARCH 12, 2018

HANDPICKED RELATED CONTENT: 3 Aha Moments to Improve Your Content Marketing in 2018. Put backbone into your #content by verifying that what you're saying is something you can prove. HANDPICKED RELATED CONTENT: Fact-Checking for Content Marketers: How to Protect Credibility in the Era of Fake News [Checklist].

Writing 111

Writing Persuasion Writer Content Marketing 111

Content Marketing Institute

SEPTEMBER 17, 2018

Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018. HANDPICKED RELATED CONTENT: 6 How-To Strategies for Content Promotion. 50 of the Best Social Media Tools Selected by Top Marketers. BuzzStream is a content marketing CRM. How much does it cost?

Promotion 111

Promotion Content Social Media Editorial Team 111

Neil Patel

DECEMBER 15, 2020

For instance, you can have your creative department working on your artwork while editorial hashes out the content calendar and you reach out to potential guests. grew by 17 million people from 2018 to 2019. But there are plenty of ways to solve a problem for your audience while accomplishing your content goals.

Script 125

Script Concept Insurance Social Media 125

Content Marketing Institute

SEPTEMBER 21, 2018

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. Say yes to opportunities.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

FEBRUARY 6, 2019

And there’s a good chance they’ll rely on techniques like content marketing to help them reach that goal. Of course, content marketers who work at a company that’s achieved enterprise status understand the pursuit of growth never ends; it just plays out on a much larger and more complicated field of dreams.

Content Marketing 92

Content Marketing Marketing Content Collaboration 92

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. Document your content marketing mission statement.”. Pam Didner , author, Global Content Marketing.

Content Marketing 92

Content Marketing Marketing Content Editorial Team 92

Content Marketing Institute

DECEMBER 28, 2018

That’s because Robert’s columns challenge me to think beyond how to do a content marketing task and even beyond how to do things better. Instead, he makes me think about why we content marketers do what we do and about the role of content , the job of content marketing, and what success really feels like.

Content Marketing 92

Content Marketing Marketing Storytelling Editorial 92

Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Time spent on a page matters with SEO and content marketing. Generally, you want people to visit and make their way to other content pages.

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Intergrowth

MARCH 5, 2023

If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call — that’s exactly what our content marketing team does! Depending on what you sell and who your audience is, your marketing efforts might involve traditional ads (i.e.,

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Content Marketing Institute

DECEMBER 29, 2017

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. In fact, it’s becoming a tradition (and some might say a stolen idea) for CMI to offer cool tips gathered from some of the hottest marketing talents in the business. This year we steal from the Content Marketer of the Year finalists.

Content Marketing 101

Content Marketing Marketing Editorial Content 101

Content Marketing Institute

NOVEMBER 9, 2017

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? Editorial planning. Maturity level.

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Content Marketing Editorial Proofreader Content Creator 91