Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. Mix and match content types, formats, and levels. Build the right crew.

Content Marketing 106

Content Marketing Marketing Content Retail 106

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 111

Digital Marketing Content Marketing Marketing Content 111

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

Content Marketing 103

Content Marketing Marketing Content Storytelling 103

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Does that mean they can’t strengthen their commitment to content marketing?

Content Marketing 98

Content Marketing Marketing Content Creativity 98

Content Marketing Institute

OCTOBER 11, 2018

Here are a few data points about the impact voice-centric digital communication is having on consumers – and how marketers are responding: 55% of adults will have a smart speaker by 2022, per OC&C Strategy Consultants , more than doubling the nearly 20% of U.S. Read: Is Voice Search the Future of Content Marketing?

Content Marketing 100

Content Marketing Marketing Storytelling Content 100

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.).

Content Marketing 110

Content Marketing Marketing Content Content Creation 110

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. A strong commitment means more success.

Content Marketing 89

Content Marketing Marketing Education Content 89

Content Marketing Institute

FEBRUARY 8, 2019

One roundup list wasn’t sufficient to capture the best books in 2018 for content marketers. Here are six more books with examples, tips, and wisdom to upgrade your content marketing skills.

Content Marketing 105

Content Marketing Marketing Content Post 105

Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? HANDPICKED RELATED CONTENT: 5 Key Milestones to Develop and Advance Your Content Marketing Program.

Manufacturing 99

Manufacturing Content Marketing Marketing Editorial 99

Content Marketing Institute

APRIL 6, 2018

HANDPICKED RELATED CONTENT: How to Use Your About Us Page to Connect With Customers [Examples]. Road Map to Success: Content Marketing Strategy Essentials. Too many marketing departments still treat digital as a bolt-on function. HANDPICKED RELATED CONTENT: Building Your Content Marketing Team?

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

MAY 4, 2018

But what happens when there is alignment – in particular, between content marketing and sales? HANDPICKED RELATED CONTENT: Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster. Highly aligned content marketing and sales teams do things differently than those with low alignment.

Sales 99

Sales Content Marketing Marketing Content 99

Content Marketing Institute

OCTOBER 29, 2017

She said she absolutely loved the blog and felt like she found her calling around content marketing. She’d been doing content marketing for years but called it something else. The content marketing blog I started in April 2007 was really taking off, and the audience was anything but shy. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Consulting 111

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Workflow automation: IFTTT. Cost: Free.

Content Marketing 100

Content Marketing Proofreader Marketing Editorial Team 100

Content Marketing Institute

NOVEMBER 18, 2017

” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. Marketing predictions are back again, and we also discuss why Casper is putting Van Winkle’s to sleep. 06:45): Content Marketing Master Classes – Our multi-city U.S. In this week’s episode.

Content Marketing 80

Content Marketing Marketing Content Advertising 80

Content Marketing Institute

OCTOBER 12, 2018

Did you catch Joe Pulizzi’s talk at Content Marketing World 2018 ? In it, he revealed the secrets of life and marketing (sorry if you missed it). The binge-able Stay Here isn’t overtly about content marketing, although it does offer a few basic tips (think: blogging helps, headlines matter). The first step?

Content Marketing 92

Content Marketing Marketing Content Education 92

Content Marketing Institute

FEBRUARY 28, 2018

Enter, 20-year marketing veteran Lisa Mattson. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment.

Content Marketing 105

Content Marketing IT Marketing Content 105

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.

Content Marketing 64

Content Marketing Art Director Creative Director Storytelling 64

Content Marketing Institute

JUNE 15, 2018

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. I’m not here to tell you that everything you learned about content marketing is a lie and you need to ditch everything. Interactive content.

Content Marketing 100

Content Marketing Retail Storytelling Marketing 100

Content Marketing Institute

NOVEMBER 7, 2018

Too many manufacturing organizations are still talking about themselves in the content they create. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content. CMIContent Click To Tweet.

Manufacturing 92

Manufacturing Content Marketing Marketing Content 92

Moz

JULY 26, 2020

There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. It’s true that content marketing is an investment, which I’ll explain properly in the next section.

Content Marketing 71

Content Marketing Contractor Brand Awareness Marketing 71

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. CMWorld Click To Tweet.

Content Marketing 105

Content Marketing Marketing Content Content Creation 105

Elna Cain

MARCH 27, 2024

These are insider tips from the mouths of content marketers, directors of content, communication leaders, VPs of marketing, and more. It’s best to turn in your work early to avoid creating content bottlenecks for the client. It’s not for the head of content at Drip Emily Blankenship.

Freelance 246

Freelance Writer Communication Copywriter 246

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

Content Marketing Institute

JANUARY 18, 2019

Building authority allowed Quora to hit 300 million monthly users in 2018 and made it a one-stop shop for advice and recommendations. Quora can be an invaluable resource not just for marketers who want to increase traffic but also for companies trying to connect to their customers and get honest feedback. Understand the platform.

Content Marketing 99

Content Marketing Marketing Content Long Form Content 99

Grammarly

MAY 17, 2023

123 Graham Street Boston, MA 02134 (617) 456-7890 emily.liamson@example.com EXPERIENCE Sysdig, Boston, MA— Head of Brand & Content Marketing February 2022-PRESENT Developed a brand strategy, compelling company narrative, and messaging hierarchies to create a loyal community. Ran 5 social channels and grew 200% YOY to 2.7M

Medical 117

Medical Transportation Education Hospitality 117

Content Marketing Institute

MARCH 14, 2018

Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. 31% of tech marketers say their #contentmarketing is extremely or very successful.

Marketing 105

Marketing Content Marketing Content Creation Consulting 105

Content Marketing Institute

MAY 30, 2018

I’ve been in the content marketing space long enough to be familiar with the saying, “If you create all this great content and yet no one sees it, what’s the point?”. This simple question helps those starting in content marketing stay focused on the big picture. Build teams that understand content strategy.

Content Management 107

Content Management Management Content Editorial 107

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. HANDPICKED RELATED CONTENT: Do You Know Your Why? Your Content Marketing Success Depends on It. CCO: Which content creators inspire you?

Storytelling 111

Storytelling Script Content Creator Content Marketing 111

Content Marketing Institute

DECEMBER 18, 2018

One of the biggest changes for Chief Content Officer magazine happened at the beginning of 2018. Finding the right words (February 2018). The theme of content effectiveness – never mind how many people clicked on the content but is it any good – popped up more than a few times across 2018.

Prose 92

Prose Pharmaceutical Content Government 92

Content Marketing Institute

AUGUST 31, 2018

Editor’s note: Beverly Jackson is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. And it offers several lessons for other marketers. Circus Circus (@CircusVegas) June 30, 2018.

Brand 77

Brand Entertainment Content Hospitality 77

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. Content marketing in 2018 has truly been a reflection of where we are in the world – a tale of two cities.

Agency 88

Agency Electronics Storytelling Content 88

Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. Grace Bonney (@designsponge) March 15, 2018.

Content 109

Content Social Media Content Marketing Content Creator 109

Content Marketing Institute

NOVEMBER 16, 2018

As part of CMI’s new Mastering Content Marketing video series, we asked Courtney Cox Wakefield , digital marketing manager at Children’s Health, to share her view on trends shaping the search landscape, and the challenges and opportunities they hold for content marketing. Latest word on voice.

SEO 92

SEO Engineering Content Creator Content Marketing 92

Content Marketing Institute

JANUARY 16, 2019

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. HANDPICKED RELATED CONTENT: Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018. Few content teams can function without a content calendar – especially in an enterprise environment.

Content 85

Content Editorial Contractor Persuasion 85

Content Marketing Institute

SEPTEMBER 14, 2018

Influencers of all kinds play a growing role in affecting a prospect’s decision, and it’s important to better understand the influence difference and its potential impact in your content marketing program. HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands.

Marketing 111

Marketing Construction Retail Sales 111

Content Hacker

JANUARY 20, 2023

It’s a set of guidelines from Google that are used to evaluate the quality of content on websites. Google first introduced the E-A-T guidelines (minus the second “E”) in 2018 as part of an effort to improve the overall quality of webpages and make sure they meet certain standards. What Are the Changes to E-E-A-T?

Content Creation 116

Content Creation Search Engine Optimization Content Content Creator 116

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Podcasts are the No. Click To Tweet. The McKinsey Podcast.

Brand 108

Brand Storytelling Creativity Content Marketing 108