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Meta For Facebook – Effective Business Ads Objectives

Dr. Rissy's Writing and Marketing

This is currently happening, in fact, with Meta for Facebook and its corresponding Ads Manager platform. At the end of the day, the same strategy as always applies: you need to have a clear business objective and align your social media strategy in collaboration with those efforts. With this in mind, let’s walk through an example.

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4 Ways to use Emotional Intelligence to serve and grow online communities.

Nick Ursborne

Show a little vulnerability and community members will engage with you at a deeper level, and they’ll grow to trust you. This levels up the quality of conversations within the group, and encourages people to engage at a deeper level. By being as transparent and as authentic as possible, you will draw people closer to you.

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Storyscaping in the Realm of Book Editing

Melanie Saxton

A master’s degree in mass communication/digital media made sense because my self-publishing authors needed help in marketing their books. ” Storyscaping in the Self-Help Realm Yes, I grasped a whole new level of advertising, marketing, SEO blogging for clients, and managing their social media. .”

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Who Needs a Marketplace Copywriter?

Melanie Saxton

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. That’s part of the reason I’ve pursued a much later-in-life master’s degree in digital media.

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What Is CTR? And How You Can Improve It

Backlinko

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

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What Does Creativity Mean To You: The IPA Director

Caroline Gibson

Media opportunities have multiplied at the rate of knots, bringing the need for different creative skills to communicate with people effectively. You can run an algorithm, create a whole load of ads, measure their effect real-time, adapt the messages and go again.

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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.