Publishing Trends

OCTOBER 17, 2023

At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. At Molly Weissman , has been promoted to director of advertising, promotion, and creative services at Simon & Schuster. Grace Rambo , has been promoted to senior manager of advertising and paid digital media.

Art Director 72

Art Director Editorial Agency Digital Media 72

Dr. Rissy's Writing and Marketing

AUGUST 18, 2022

As the social media world evolves, new ideas and improvements have arrived on different platforms and we continue to update you as they do. At the end of the day, the same strategy as always applies: you need to have a clear business objective and align your social media strategy in collaboration with those efforts.

Ads 52

Ads Brand Awareness Advertising Social Media 52

BKA Content

OCTOBER 10, 2022

Too many businesses underestimate the value of advertising and consumer relationships during economic downturns. The recessions of 1974-75 and 1981-82 showed companies that invested in advertising experienced more growth than those that shrunk or eliminated their marketing budgets. Content marketing is an effective marketing solution.

Digital Media 52

Digital Media Government Advertising Social Media 52

Ashleyn Writes

FEBRUARY 16, 2022

If you’re interested in securing podcast interviews, guest posts, or maybe even landing something bigger like a magazine opportunity or digital media feature from different media publications that are out there, keep reading. In a quotable nutshell: “Advertising is what you pay for, publicity is what you pray for.”.

Media 147

Media Copy Advertising Creativity 147

Backlinko

DECEMBER 21, 2023

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. They vary massively between industries, type of content, device types, and advertising platforms. One of the reasons for this is the intense competition between advertisers for limited ad space.

IT 102

IT Ad Copy Keywords Landing Page 102

Contented

JUNE 2, 2016

Digital technology is a game-changer for writers, copywriters, communicators and marketers. People who know how to write well for digital media — websites, intranets, social media, blogs, e-newsletters, search engines — have amazing career opportunities.

Content Management System 52

Content Management System Government Content Digital Media 52

The Creative Penn

MAY 5, 2023

There is even a new word being adopted by some: synthography, defined as “the method of generating digital media synthetically using machine learning,” [Wikipedia] and the same arguments are being raised all over again. Even if you only use Microsoft Word, it will soon be enhanced by generative AI with Co-Pilot.

Creativity 98

Creativity Publisher Publishing Publishing 98

Content Marketing Institute

FEBRUARY 28, 2018

Rather than pay to advertise its content, the marketing team focuses on creating videos captivating enough to earn coverage on the news and in industry media. When it comes to digital media, nothing conveys your brand’s personality like video. HANDPICKED RELATED CONTENT: 10 Ways to Make Videos Your Customers Can’t Resist.

Content Marketing 105

Content Marketing IT Marketing Content 105

Content Marketing Institute

JANUARY 12, 2018

Many of the “content-marketing-is-dead” articles make the false assertion that we proposed businesses stop classic advertising, PR, cold calling, and all other forms of classic marketing in lieu of content marketing. PR vs. demand generation ). Click To Tweet.

Digital Marketing 111

Digital Marketing Content Marketing Marketing Content 111

ProBlogger

SEPTEMBER 26, 2011

Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. If you have the following seven things, then your blog and social media networks will be highly valuable digital assets, sought after by major companies.

Blog 49

Blog Blogging Social Media Advertising 49

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. Don’t get me wrong; social media ads can work wonders. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. Still, you can’t just blindly follow those trends.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

FEBRUARY 23, 2023

After all, LinkedIn has become a brilliant social media marketing tool where 66.8 Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. Then segment your audience.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

OCTOBER 4, 2021

Ad creatives are the ads served to users on a social media or digital media platform. When combined, these creative elements form a full video advertisement. Here are a few ideas for creating top-notch YouTube advertisement creatives for your video ad campaigns. 10 Ideas for YouTube Ad Creatives.

Creativity 132

Creativity Ads Advertising Digital Media 132

The Creative Penn

DECEMBER 18, 2023

But digital media has become ubiquitous. It is harder to stand out, especially as advertising has become more expensive and the market has become ever more crowded. With the rise of generative AI, it will become even more so, especially in the digital arena.

Retail 98

Retail Pharmaceutical Creativity Publisher 98

Content Marketing Institute

NOVEMBER 19, 2017

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working.

Content Marketing 109

Content Marketing Marketing Manufacturing Content 109

Content Marketing Institute

JULY 20, 2018

In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. The 40-person team handles: Social media. Digital media (including all content for NASCAR.com).

Storytelling 57

Storytelling Entertainment Social Media Collaboration 57

Neil Patel

FEBRUARY 19, 2021

The complex digital media landscape changes every day, and this year is no exception. Having advanced social media tips at your disposal certainly has its perks, but finding a no-nonsense list can be pretty challenging. That’s where I come in. Facebook Tips. Experiment With Facebook Ads. Validate Your Audience.

Social Media 135

Social Media Media Content Creator Digital Marketing 135

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Ultimately, it’s about the conversations we ignite,” says Phillip Ma, manager of brand advertising and content.

Content Marketing 97

Content Marketing Transportation Marketing Content 97