Neil Patel

MARCH 1, 2023

The right keywords mean people can find you when searching for products and services like yours. So, how do you know which keywords will lead to conversions? That’s where keyword research using a tool like Ubersuggest comes in. It shows the related terms and long-tail keywords that people are searching for online every day.

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Keywords Landing Page SEO Sales 91

Neil Patel

NOVEMBER 22, 2022

Here’s where keyword research comes into play! If you don’t, it could limit your team’s ability to make the right branding strategy. On the other hand, using SEO hacks to discover your next brand name works surprisingly well! That might be a sign to incorporate similar words into your brand.

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Keywords Social Media Script Engineering 84

Neil Patel

JUNE 23, 2021

If they’re clicking to your site from the search engines, chances are they’re finding you through longtail keywords. This free traffic is a huge bonus for your business, and understanding how to integrate longtail keywords better can help you do this. Here’s how you can integrate longtail keywords in 2021. is a longtail keyword.

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Keywords Insurance Engineering Content Marketing 139

Backlinko

DECEMBER 21, 2023

If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. Your CTR can tell you whether you’re targeting the right audience and saying the right things. Your CTR can tell you whether you’re targeting the right audience and saying the right things. So, let’s dive right in.

IT 107

IT Ad Copy Keywords Landing Page 107

Quick Sprout

SEPTEMBER 9, 2022

The best keyword research tools for most are Semrush and Ahrefs. A good keyword research tool will help you uncover tons of terms that you can target to attract more visitors. The Top 5 Best Keyword Research Tools. Close keyword gaps Gather search landscape insights Highlights best keyword opportunities 10 free searches per day.

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Keywords SEO Content Creation Content Marketing 113

The Hoth

FEBRUARY 22, 2024

Things like voice-powered search, brand-new SERP features, and generative AI have increased the number of zero-click searches by a significant margin. These types of searches are nothing new, as Google has used SERP (search engine results pages) features like rich snippets and knowledge bars for quite some time now.

IT 59

IT SEO Brand Awareness Keywords 59

The Hoth

JANUARY 4, 2024

Do you know which search terms your audience looks up the most? If the answer is no or maybe, it’s time to brush up on your keyword research. Even if you’re an experienced SEO who’s researched keywords for years, there’s always something new to learn. How often do you need to do it?

Keywords 59

Keywords SEO Management Audience 59

Content Hacker

OCTOBER 26, 2023

Let’s learn what not to do in Keyword Research land. But first, a review: a keyword is a search term. Once published on your site, search engines find your post and help your audience find you. (It’s These are 7 HUGE keyword research mistakes to avoid. An example of a keyword that is too broad is: baseball.

Keywords 52

Keywords Engineering Content Marketing SEO 52

Grammarly

APRIL 10, 2024

GPT-4 is a versatile generative AI system that can both interpret and produce a wide range of content. Learn what it is, how it works, and how you can use it to create content, analyze data, and much more. Table of contents What is GPT-4? Who created GPT-4? How GPT-4 works Is GPT-4 free? OpenAI released GPT-4 on March 14, 2023. How does GPT-4 work?

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IT Text Prose Architecture 107

Credible Content

JUNE 8, 2023

Understanding transactional search intent allows you to optimize your keywords and phrases. Optimizing your content with transactional keywords increases your conversion rates. It affects your SEO because it helps you create targeted content for users who are ready to buy. Focusing on transactional search intent maximizes your ROI.

SEO 130

SEO Writing IT Content 130

Article Writing

OCTOBER 7, 2022

The “funnel” goes by many names: conversion, consumer, keyword, sales. Sometimes, the consumer demonstrates satisfaction and brand loyalty by purchasing again. When choosing your keywords, it is important to always keep in mind the stage of the funnel you are targeting to produce the most effective keyword associations.

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Keywords Sales Persuasion Copywriter 87

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry.

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Promotion Publisher Publishing Publishing 130

Neil Patel

JULY 28, 2020

It’s because I didn’t go after the right target audience, while HubSpot did. Defining your target audience is the first and most essential step towards success for any company or business, especially if you are just getting started. What is a target audience? The difference between a target audience and a persona.

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Audience Education Keywords Sales 145

The Hoth

NOVEMBER 7, 2022

One solution is using long-tail keywords. Long-tail keywords change how search engines like Google respond. . Below, we’ll look at how long-tail keywords work and why they are important to your SEO. What Are Long-tail Keywords, and Why are They Important for SEO? Long-tail keywords have lower competition.

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Keywords SEO Landing Page Content Creation 104

The Hoth

DECEMBER 19, 2023

Moreover, the quality and relevance of your content are also extremely important to your target audience, and you should always produce content for them first and search engines second. In fact, asking this question is on par with other impossible questions like, “ How many licks does it take to get to the center of a Tootsie Pop? ”

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IT Architecture Keywords SEO 98

The Hoth

NOVEMBER 22, 2022

Whether you’re engaged in a content marketing strategy, PPC campaign, or organic SEO – you need to pay close attention to the search intent behind your chosen keywords. . These are high-intent keywords , and they’re your ticket to higher rankings and more sales. . Why is that? What is Search Intent?

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Keywords SEO Sales Brand Awareness 118

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product.

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Content Writer Writer Content Writing 237

The Hoth

DECEMBER 1, 2022

Search volume is always a metric to pay attention to when using keyword planners and keyword research tools. . Traditionally, SEOs prefer targeting keywords with high search volume and a low keyword difficulty score. Or is there actually merit in targeting zero search volume keywords ? Why is that?

Keywords 102

Keywords SEO Engineering Audience 102

BKA Content

FEBRUARY 18, 2023

Creating a Target Audience for Your Marketing Campaign Do you know who your campaign target audience is? You probably hear a lot about targeting your content to your audience every time you take a course or read some guide to help with creating a marketing campaign.

Audience 75

Audience Marketing Social Media Insurance 75

Neil Patel

OCTOBER 6, 2021

Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. As a result, many of the most popular D2C brands tend to have a rebellious or revolutionary angle to their product or service. 7 Strategies for D2C Brands.

Brand 116

Brand Retail Search Engine Optimization Keywords 116

Neil Patel

MAY 19, 2021

Twenty-nine percent of keywords featuring a question word like “why” or “can” triggers the featured snippet. Combine it with lucrative keywords, and it can be a winning recipe to grow site traffic and drive conversions. Why Is Answering Users’ Queries With High Potential Keywords an Effective Strategy?

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Keywords SEO Digital Marketing Landing Page 139

BKA Content

JANUARY 8, 2024

That’s not to discount optimization — it’s incredibly useful for the following: Boosting website traffic Increasing brand awareness Improving user experience First and foremost, SEO makes your website easier for internet users to find. Is SEO Worth It for Your Business? According to research, 63% of small businesses think so.

SEO 81

SEO IT Brand Awareness Search Engine Optimization 81

Neil Patel

JANUARY 8, 2021

Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. If you aren’t using Twitter to boost your brand, you’re seriously missing out. If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform.

Brand 145

Brand SEO Brand Awareness Keywords 145

Neil Patel

APRIL 1, 2021

Does your brand operate in a niche with a small audience? If you answered yes to one of those questions, then you know reaching your target audience is no walk in the park. Helps Make You More Visible to the Right Audience. 7 Strategies for Using Niche Marketing to Reach Small Audiences. Use More General Keywords.

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Audience Marketing Utilities Social Media 96

Neil Patel

DECEMBER 24, 2022

It relied heavily on keywords, backlinks, and other critical Google ranking factors. It relied heavily on keywords, backlinks, and other critical Google ranking factors. But now Google can understand the semantic meaning behind searches, many website owners are asking themselves, do keywords matter? Then let’s begin.

IT 88

IT Keywords SEO Digital Marketing 88

Neil Patel

FEBRUARY 18, 2021

Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the right people. You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more.

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Brand Awareness Brand Social Media Keywords 116

Express Writers

OCTOBER 25, 2022

It’s proven to be a tried-and-true way to build brand awareness, generate traffic, and establish thought leadership. 10% even said it generates the highest return on investment for their brand. Plus, you’ll discover some helpful tips for creating evergreen content to build your brand effectively. And what it isn’t.

Brand 70

Brand IT Long Form Content Content 70

Article Writing

SEPTEMBER 1, 2022

Considering how layered a topic fintech can be and the many nuances involved when creating a fully-functional website, you need something that allows you to fulfill both elements while bringing your brand ever closer to universal relevance. Google prioritizes and values up-to-date content that’s keyword-optimized within its algorithm.

Brand 85

Brand SEO Finance Search Engine Optimization 85

Credible Content

DECEMBER 23, 2022

You need to write the way your audience speaks. Conversational copy makes you write in the language of your target audience, the speech patterns and words and phrases that they normally use. Conversational copywriting can also be about your brand personality. What all you need to do to be a conversational copywriter?

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Copywriter Copywriting Sales IT 130

Neil Patel

JANUARY 7, 2023

In the past, keyword stuffing was a common SEO tactic. This involved cramming as many keywords into your content as possible, regardless of context. However, semantic search has made keyword stuffing obsolete. Google’s semantic search algorithm is designed to understand the meaning of words, not just match keywords.

IT 95

IT SEO Concept Keywords 95

Neil Patel

DECEMBER 1, 2020

And keywords hold the keys to that kingdom. When you’re setting up paid social media campaigns , keywords can help you make those critical connections and ensure your campaign’s success. Knowing which keywords to use throughout the copy of your campaign can be a pain. In the world of digital marketing , content is king.

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Social Media Keywords Media Ads 145

Content Hacker

DECEMBER 5, 2022

And certainly not for audiences. It goes wider and deeper , and gives your audience all the answers they’re looking for on a particular topic. Set Up an SEO Keyword Strategy for Your Long-Form Pieces. First up: keywords. Long-form blogs created without a keyword strategy will not earn results. Not for businesses.

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Long Form Content IT Content Keywords 104

Caroline Gibson

MARCH 13, 2021

And by someone launching a skincare brand and in need of an 8-page e-commerce site within a month. Pivoting your brand? I’m often contacted by clients who tell me they’ve ‘had their branding done’. But they’ve overlooked one vital step: before you can create a new website, you need a brand strategy. What are your values?

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Website Freelance Copywriting IT Copywriter 130

Top Content Consulting

AUGUST 6, 2022

The first step to search engine optimization is understanding how to identify and leverage the right keywords to attract your ideal customers. There are several t ypes of keywords in SEO that affect your web presence. Discovering a competitor keyword gives you valuable insight into your ideal client’s thoughts.

Keywords 52

Keywords SEO Search Engine Optimization Utilities 52

Moz

JANUARY 27, 2021

billion queries are searched every day, that means that 525 million of those queries are brand new. The trouble is, all of the usual keyword research tools are, at best, a month behind with the data they can provide. This means doing things like: Mining People Also Ask Scraping autosuggest Drilling into related keyword themes.

Keywords 73

Keywords Landing Page Utilities Brand 73

Article Writing

JULY 5, 2022

This is the motto that all brand leaders should live by to see their brand reach unprecedented heights. Brands that blog consistently generate 97% more links to their websites, and countless blog comments are made by readers each month. You Improve Your Search Engine Exposure. Google is your friend.

Brand 72

Brand Content Advertising Keywords 72

The Hoth

AUGUST 22, 2023

How to use domain authority As an example, let’s say that your eCommerce store has a DA score of 50, and you’re only able to rank in position #2 for your target keyword. If you want to find out if a website has a strong backlink profile, standard practice is to check its domain authority. What is domain authority (DA)?

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IT SEO Concept Keywords 98