The Hoth

FEBRUARY 22, 2024

Things like voice-powered search, brand-new SERP features, and generative AI have increased the number of zero-click searches by a significant margin. These types of searches are nothing new, as Google has used SERP (search engine results pages) features like rich snippets and knowledge bars for quite some time now.

IT 59

IT SEO Brand Awareness Keywords 59

Article Writing

OCTOBER 7, 2022

The “funnel” goes by many names: conversion, consumer, keyword, sales. Sometimes, the consumer demonstrates satisfaction and brand loyalty by purchasing again. When choosing your keywords, it is important to always keep in mind the stage of the funnel you are targeting to produce the most effective keyword associations.

Keywords 87

Keywords Sales Persuasion Copywriter 87

Content Hacker

JUNE 9, 2023

Finding the right keywords for your content is a HUGE deal. That means, when most people open their browsers, they start with a Google search and keywords — words or phrases that help them find information, answers to questions, products, services, businesses, and more. But you can’t just target any keywords.

Keywords 111

Keywords Marketing Engineering SEO 111

Neil Patel

NOVEMBER 22, 2022

Here’s where keyword research comes into play! If you don’t, it could limit your team’s ability to make the right branding strategy. On the other hand, using SEO hacks to discover your next brand name works surprisingly well! That might be a sign to incorporate similar words into your brand.

Keywords 84

Keywords Social Media Script Engineering 84

Neil Patel

JUNE 23, 2021

If they’re clicking to your site from the search engines, chances are they’re finding you through longtail keywords. This free traffic is a huge bonus for your business, and understanding how to integrate longtail keywords better can help you do this. Here’s how you can integrate longtail keywords in 2021. is a longtail keyword.

Keywords 139

Keywords Insurance Engineering Content Marketing 139

ContentWriters

FEBRUARY 22, 2023

This indicates that keyword research is important to your marketing success. Beyond the numbers, keyword research has numerous benefits, like maximizing content visibility and properly targeting your audience. These reasons and more make keyword research an essential part of any digital campaign.

Keywords 98

Keywords Marketing Landing Page Digital Marketing 98

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. So, let’s dive right in. What Is CTR? Why Is CTR Important? CTR is a metric you shouldn’t ignore.

IT 103

IT Ad Copy Keywords Landing Page 103

The Hoth

JANUARY 4, 2024

If the answer is no or maybe, it’s time to brush up on your keyword research. Even if you’re an experienced SEO who’s researched keywords for years, there’s always something new to learn. SEMrush makes it easy to uncover the perfect keywords to target for your business, and there are tools to monitor your progress.

Keywords 59

Keywords SEO Management Audience 59

Content Hacker

OCTOBER 26, 2023

Let’s learn what not to do in Keyword Research land. But first, a review: a keyword is a search term. If you’re ready to do some keyword research to write posts…to get search engines to find you…to get your audience to find you…to get traffic to your site and ultimately more sales…GREAT!

Keywords 52

Keywords Engineering Content Marketing SEO 52

The Hoth

NOVEMBER 22, 2022

Whether you’re engaged in a content marketing strategy, PPC campaign, or organic SEO – you need to pay close attention to the search intent behind your chosen keywords. . These are high-intent keywords , and they’re your ticket to higher rankings and more sales. . Why is that? What is Search Intent?

Keywords 113

Keywords SEO Sales Brand Awareness 113

Credible Content

JUNE 8, 2023

Understanding transactional search intent allows you to optimize your keywords and phrases. Optimizing your content with transactional keywords increases your conversion rates. It affects your SEO because it helps you create targeted content for users who are ready to buy. Focusing on transactional search intent maximizes your ROI.

SEO 130

SEO Writing IT Content 130

Bramework

DECEMBER 28, 2022

Looking for the best keyword discovery ranking tools to really boost your website traffic? What do I mean by keyword ranking? That you’re using your keywords to rank your website better in the search engines. That you’re using your keywords to rank your website better in the search engines. SERPWatcher.

Keywords 95

Keywords Blog Post Post Blog 95

Neil Patel

AUGUST 23, 2021

But there must be a list of keywords that you can rank for today that is super easy to rank for, yet the keywords are still good in which they will drive traffic and sales. Depending on your domain authority and the age of your site, a keyword could be easy or hard to rank for. How to find easy keywords that are still valuable.

Keywords 145

Keywords Food Insurance Digital Marketing 145

The Hoth

DECEMBER 19, 2023

In fact, asking this question is on par with other impossible questions like, “ How many licks does it take to get to the center of a Tootsie Pop? ” and, “ How much wood could a woodchuck chuck if a woodchuck could chuck wood? When most SEOs get this question, they all say the same thing: “It depends.” I don’t agree it’s in the top three.

IT 98

IT Architecture Keywords SEO 98

The Hoth

NOVEMBER 7, 2022

One solution is using long-tail keywords. Long-tail keywords change how search engines like Google respond. . Below, we’ll look at how long-tail keywords work and why they are important to your SEO. What Are Long-tail Keywords, and Why are They Important for SEO? Long-tail keywords have lower competition.

Keywords 99

Keywords SEO Landing Page Content Creation 99

BKA Content

JANUARY 8, 2024

That’s not to discount optimization — it’s incredibly useful for the following: Boosting website traffic Increasing brand awareness Improving user experience First and foremost, SEO makes your website easier for internet users to find. Is SEO Worth It for Your Business? According to research, 63% of small businesses think so.

SEO 81

SEO IT Brand Awareness Search Engine Optimization 81

BKA Content

FEBRUARY 9, 2023

How To Grow Your Fashion Brand From celebrities to street fashionistas, clothing and accessories have long been a favorite among people looking to express themselves and show off their personal style. To keep your footing, you need to learn how to grow your fashion brand. trillion as of 2022. A contact page is vital as well.

Brand 90

Brand Search Engine Optimization Social Media Insurance 90

Neil Patel

MAY 18, 2021

There might be some truth to it, but there are many reasons to target low search volume keywords whether your site is brand-new or well-seasoned. In this guide, I’ll cover why low search volume keywords are crucial to SEO and show you how to find them. Reasons to Target Low Volume Keywords. Do you think that’s true?

Keywords 109

Keywords SEO Utilities Website 109

Caroline Gibson

APRIL 7, 2024

Sorted out a domain name and branding? Do you need to have a favicon created and embedded to help with brand recognition? What to consider for your website SEO Who will sort out your keywords and long tail phrases for SEO? This may help: How To Choose Keywords Without Head-Scratching.) Thinking of getting a new website?

Website 147

Website Freelance Copywriting Copywriter Copywriting 147

Neil Patel

OCTOBER 6, 2021

Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. As a result, many of the most popular D2C brands tend to have a rebellious or revolutionary angle to their product or service. 7 Strategies for D2C Brands.

Brand 116

Brand Retail Search Engine Optimization Keywords 116

Neil Patel

MAY 19, 2021

Twenty-nine percent of keywords featuring a question word like “why” or “can” triggers the featured snippet. Combine it with lucrative keywords, and it can be a winning recipe to grow site traffic and drive conversions. Why Is Answering Users’ Queries With High Potential Keywords an Effective Strategy?

Keywords 139

Keywords SEO Digital Marketing Editorial 139

Neil Patel

DECEMBER 24, 2022

It relied heavily on keywords, backlinks, and other critical Google ranking factors. It relied heavily on keywords, backlinks, and other critical Google ranking factors. But now Google can understand the semantic meaning behind searches, many website owners are asking themselves, do keywords matter? Then let’s begin.

IT 88

IT Keywords SEO Digital Marketing 88

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publisher Publishing Publishing 130

Express Writers

OCTOBER 25, 2022

It’s proven to be a tried-and-true way to build brand awareness, generate traffic, and establish thought leadership. 10% even said it generates the highest return on investment for their brand. Plus, you’ll discover some helpful tips for creating evergreen content to build your brand effectively. And what it isn’t.

Brand 74

Brand IT Long Form Content Content 74

The Hoth

DECEMBER 1, 2022

Search volume is always a metric to pay attention to when using keyword planners and keyword research tools. . Traditionally, SEOs prefer targeting keywords with high search volume and a low keyword difficulty score. Or is there actually merit in targeting zero search volume keywords ? Why is that?

Keywords 92

Keywords SEO Engineering Audience 92

Neil Patel

FEBRUARY 18, 2021

Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the right people. You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more.

Brand Awareness 116

Brand Awareness Brand Social Media Keywords 116

Neil Patel

JANUARY 7, 2023

In the past, keyword stuffing was a common SEO tactic. This involved cramming as many keywords into your content as possible, regardless of context. However, semantic search has made keyword stuffing obsolete. Google’s semantic search algorithm is designed to understand the meaning of words, not just match keywords.

IT 95

IT SEO Concept Keywords 95

Article Writing

SEPTEMBER 1, 2022

Considering how layered a topic fintech can be and the many nuances involved when creating a fully-functional website, you need something that allows you to fulfill both elements while bringing your brand ever closer to universal relevance. Google prioritizes and values up-to-date content that’s keyword-optimized within its algorithm.

Brand 85

Brand SEO Finance Search Engine Optimization 85

Neil Patel

JANUARY 8, 2021

If you aren’t using Twitter to boost your brand, you’re seriously missing out. But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides. If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform.

Brand 145

Brand SEO Brand Awareness Keywords 145

BKA Content

APRIL 4, 2024

Rich results for FAQs had an average click-through rate of 87% and a rate as high as 91% without branded keywords. What Microdata Is and How It Impacts SEO Search engine optimization involves several types of data. Metadata in web page titles, addresses and page descriptions provides information to search engine users.

SEO 74

SEO Script IT Search Engine Optimization 74

Neil Patel

DECEMBER 1, 2020

And keywords hold the keys to that kingdom. When you’re setting up paid social media campaigns , keywords can help you make those critical connections and ensure your campaign’s success. Knowing which keywords to use throughout the copy of your campaign can be a pain. In the world of digital marketing , content is king.

Social Media 145

Social Media Keywords Media Ads 145

Caroline Gibson

MARCH 13, 2021

And by someone launching a skincare brand and in need of an 8-page e-commerce site within a month. Pivoting your brand? I’m often contacted by clients who tell me they’ve ‘had their branding done’. But they’ve overlooked one vital step: before you can create a new website, you need a brand strategy. What are your values?

Website 130

Website Freelance Copywriting IT Copywriter 130

Moz

JANUARY 27, 2021

billion queries are searched every day, that means that 525 million of those queries are brand new. The trouble is, all of the usual keyword research tools are, at best, a month behind with the data they can provide. This means doing things like: Mining People Also Ask Scraping autosuggest Drilling into related keyword themes.

Keywords 73

Keywords Landing Page Utilities Brand 73

Top Content Consulting

AUGUST 6, 2022

The first step to search engine optimization is understanding how to identify and leverage the right keywords to attract your ideal customers. There are several t ypes of keywords in SEO that affect your web presence. Discovering a competitor keyword gives you valuable insight into your ideal client’s thoughts.

Keywords 52

Keywords SEO Search Engine Optimization Utilities 52

Intergrowth

MARCH 27, 2023

Keywords are a very important part of search engine optimization. Building your SEO strategy around specific keywords is one way to make sure your site appears in relevant searches. Keep reading to learn more about keyword monitoring, including some tracking tools we use and some tips on how to monitor your rankings.

Keywords 52

Keywords SEO Search Engine Optimization Engineering 52

Content Hacker

DECEMBER 5, 2022

Set Up an SEO Keyword Strategy for Your Long-Form Pieces. First up: keywords. Long-form blogs created without a keyword strategy will not earn results. It would be easy to assume that long-form content is no longer relevant these days. Learning how to create long-form content is therefore a waste of time. Not for businesses.

Long Form Content 104

Long Form Content IT Content Keywords 104

The Hoth

DECEMBER 5, 2023

Instead, they’re ranking for thousands of keywords (63 of which are in the top 3), and they’re consistently generating $1.3k The white-label provider will work hand-in-hand with you and your clients to ensure optimal results, and your brand gets to take credit for everything. Why is Outsourcing SEO Worth Your Time and Money?

SEO 97

SEO IT Agency Recruitment 97