Contently

APRIL 20, 2023

Content Value in Organic Traffic vs. Paid Traffic Organic traffic and paid traffic are two primary ways to drive traffic to your website or blog. By identifying top-performing content and improving SEO, marketers can increase organic traffic to their sites and achieve their business goals more effectively.

Brand Awareness 83

Brand Awareness Content Content Marketing Keywords 83

ContentWriters

OCTOBER 27, 2022

To drive web traffic through search marketing, you can choose between two major categories: paid search and organic SEO. In this article, we’ll explain the difference between paid SEO and paid search, how to use paid search effectively, and organic SEO strategy for improving search engine results page (SERP) ranking.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

The Hoth

NOVEMBER 22, 2022

Whether you’re engaged in a content marketing strategy, PPC campaign, or organic SEO – you need to pay close attention to the search intent behind your chosen keywords. . Search intent or keyword intent is one of the most critical aspects of SEO, and it can make or break the success of your campaign. . Why is that?

Keywords 118

Keywords SEO Sales Brand Awareness 118

Neil Patel

OCTOBER 27, 2020

Inbound marketers typically wait for this bunch with the right information in the form of content marketing, SEO, and social media to attract and pull them into their sales funnels. Difference #1: Pull vs push. Difference #2: Generic vs specific. Difference #3: Permissive vs interruptive.

Marketing 139

Marketing Content Creation Social Media Advertising 139

Neil Patel

JULY 29, 2021

With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. If you were to look at that objectively, based on cold hard math, you’d see that the second option was the better value ($13 vs. $10.).

Persuasion 145

Persuasion Freelance Landing Page Audience 145

Moz

SEPTEMBER 27, 2020

That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news.

Content 74

Content Keywords Ad Copy SEO 74

Smart Blogger

MAY 4, 2023

Understanding Users vs Buyers One of the most important factors to understand is the difference between users and buyers. Content marketing , on the other hand, is “inbound” marketing that aims at attracting new customers by offering content on the company website or blog. For further reading on SEO principles, click here.

Marketing 76

Marketing Social Media Search Engine Optimization Copy Editor 76

Intergrowth

MARCH 10, 2023

One caveat: I run an SEO-centric content marketing agency. One of the most effective tactics for getting more of the right people to your site is SEO-centric content marketing — publishing helpful content on your website to bring more customers to your site from search engines. Half of your customers today come from SEO.

Content Marketing 59

Content Marketing Marketing Content Creation Content 59

Content Marketing Institute

JANUARY 7, 2019

Reoptimize old pages that are increasing or decreasing in organic traffic, says @seosmarty #SEO Click To Tweet. Take the top two URLs and put them in the URL vs URL tool from Serpstat. HANDPICKED RELATED CONTENT: How to Survive the Ongoing Confusion With SEO. An article showing up on page 2 likely just needs a bit more work.

Editorial Team 98

Editorial Team Editorial Concept Content 98

Content Marketing Institute

JANUARY 22, 2019

Case in point: OppenheimerFunds’ Fact vs. Feeling tool. SEMrush is a competitive research toolkit for online marketing with more than 20 research tools for SEO, PPC, and content marketing, and an expanding list of features. Case in point: SEMrush’s Easter Egg Hunt.

Content Marketing 104

Content Marketing Marketing Medical Content 104

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. Will SEO soon be dead? Who is this blog post for? Gain hard evidence from SEO tools and performance graphs. Adapt your SEO strategy accordingly.

Advertising 53

Advertising Keywords SEO Brand Awareness 53

ProBlogger

MARCH 31, 2011

This guest post is by Jenny Dean of Business Blog Writers. If you’re considering blogging, or if you are blogging and it’s not doing what you want it to do, then you might look into a different blogging platform to help you achieve your online goals— Compendium. Why would you want a blog as a business?

Blog 41

Blog Blogging Search Engine Optimization Architecture 41

Make a Living Writing

APRIL 1, 2024

Search engine optimization (SEO) remains one of the top skills freelance writers need to get high paying gigs. Put simply, SEO is what helps websites and blogs appear in search results. That’s why it’s important freelance writers and content marketers keep an eye on the top SEO websites and blogs for news and updates.

SEO 83

SEO Website Search Engine Optimization Digital Marketing 83

BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. Create PPC advertisements. What Is Content Marketing?

Digital Marketing 75

Digital Marketing Content Marketing Marketing Content 75

Neil Patel

OCTOBER 15, 2020

You may have heard keywords are an essential part of any SEO strategy: they are. If you’re an SEO newbie, understanding keyword strategy can be overwhelming. An excellent SEO strategy can help you move up in these rankings, which may result in higher CTR. What Are Keywords? of people click through.

Keywords 145

Keywords Website Content Management System SEO 145

Neil Patel

MARCH 28, 2023

You can easily segment those people by: Industry (like accounting vs. consulting) Location (big cities) Job title (middle managers vs. VP and C-level). 1% vs. 5% vs. 10%) After this, the next step is to start generating traffic and your first few leads. For example, let’s say you’re targeting other business people.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Fat Joe

MAY 12, 2023

SEO is a complex and multi-faceted beast that can confuse even the most experienced search marketer. It’s constantly evolving, and really, SEO is just an umbrella ter m for several different types of SEO. As we’ve mentioned, SEO is a multi-faceted term that covers many different methods of optimization for organic performance.

SEO 59

SEO Lead Generation Keywords Landing Page 59

Backlinko

AUGUST 16, 2023

If you’ve been shopping around for a new tool to help you with your SEO And PPC campaigns then you may have heard of SpyFu already. I’ll show you how to use them and discuss their benefits for your SEO and PPC efforts. SpyFu is a really popular SEO and PPC tool that uses web scraping technology to gather data.

Ad Copy 62

Ad Copy Keywords Projects Advertising 62

Neil Patel

FEBRUARY 18, 2021

This tool has lots of cool features that focus on blogs, video, and social (all the “cool” stuff). Enter in a search term, either a keyword or a company, and the tool will tell you what’s being said about that term across blogs and social platforms. Most of the competitive analysis tools on this list focus on SEO, social, or paid ads.

Keywords 145

Keywords Agency Social Media Ad Copy 145

The Hoth

JANUARY 18, 2023

Are you tasked with convincing your higher-ups to give you the green light (and funding) to implement an SEO strategy ? SEO tactics are undoubtedly effective, with 61% of B2B marketers reporting that SEO (and the organic traffic it generates) drive more leads than any other marketing channel. . If so, you may run into a snag. .

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

The Hoth

DECEMBER 20, 2022

SEO (or Search Engine Optimization) is a vital part of digital marketing for practically every business. Partially because of the lack of standardization for SEO pricing. Here at the HOTH, we know firsthand that this is one of the biggest pain points before a business owner decides to invest in an SEO strategy.

SEO 105

SEO Search Engine Optimization Agency Consulting 105

Content Hacker

OCTOBER 25, 2022

Several years back, HubSpot published a report that finally answered a burning question: “How much should you blog?”. Websites with 400+ blog posts receive more than 2x the traffic of blogs with 301-400 posts. This is from a Hubspot study in 2015 of over 13,000 blogs. Monthly blogs equal more traffic.

Content Marketing 98

Content Marketing IT Search Engine Optimization Marketing 98

The Hoth

AUGUST 1, 2023

While outbound marketing is also effective and has its place (like successful PPC campaigns ), tactics like pop-up ads, email spam, and cold calls are considered disruptive and unwanted , causing them to have poor conversion rates. Inbound vs. Outbound Marketing: How Are They Different? How do you do that?

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Backlinko

FEBRUARY 20, 2024

How Backlinko Can Help You To truly succeed as an affiliate marketer, you’ll need to master some key digital marketing skills – especially search engine optimization (SEO). You can find almost everything here, from luxury brand Balenciaga to vintage sports memorabilia and magazines.

Content Creator 88

Content Creator Landing Page Digital Marketing Agency 88

Quick Sprout

AUGUST 5, 2022

The Basics of Nonprofit vs. LLC. Don’t underestimate the power of blog content. Blogs are a great way to connect with your audience, build relationships, and drive traffic to your website. When traffic comes to your website, they’ll do the same thing if you have a blog with quality content.

Government 111

Government Social Media Search Engine Optimization Consulting 111

Backlinko

FEBRUARY 19, 2024

From leveraging SEO tactics to understanding audience needs, we unpack the methods that will not only help you understand your rivals but also enable you to outmaneuver them strategically. Once you’ve identified your competitors, you need to analyze their content strategies , backlink profiles, technical SEO , and paid media strategies.

Ad Copy 86

Ad Copy Landing Page Social Media Keywords 86

Moz

JANUARY 16, 2019

Use content to fuel social media distribution (and not the other way around) Prior to selling the brand and blog to Neil Patel, Kissmetrics had no dedicated social media manager at the height of their success. The Kissmetrics blog received nearly 85% of its traffic from organic search. Social media did drive traffic to their posts.

Promotion 57

Promotion Content Social Media Manufacturing 57

The Hoth

JANUARY 25, 2024

While organic SEO (search engine optimization) is a fantastic way to expand your online visibility, it’s difficult for newer domains to overcome ‘new website obscurity,’ which takes a lot of time and effort (trust us, we do it all the time). Know Your Acronym: SEO vs. SEM It’s crucial to know that SEO and SEM are not the same thing.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Intergrowth

MARCH 5, 2023

Depending on your business and audience, your strategy might involve blogging , social media posts, video content, infographics, and any number of other mediums. For example, here’s a snippet of an infographic from our article about the return on investment from SEO. These elements make the content of the infographic more digestible.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Men With Pens

DECEMBER 13, 2009

Or you got your degree in comparative religion and now you write a blog about snow sports. Henri´s last blog. John Bardos´s last blog. Heather Villa´s last blog. Laura Cococcia´s last blog. You might have a degree in archaeology and now you write code for a living. Love this post! Great post!

Education 60

Education Freelance Copywriter Copywriting 60

Men With Pens

DECEMBER 6, 2009

Written by James - 106 Comments “I’ve been blogging for five years. We blog our hearts out, pouring creativity, knowledge and advice into each post we write. Blogging is bloody hard work. Take this blog, for example. No One to Blame But Ourselves Blogging started as personal online journals.

Blog Post 64

Blog Post Post Blog Blogging 64