Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 111

Digital Marketing Content Marketing Marketing Content 111

Elna Cain

JANUARY 12, 2023

Are you trying to figure out how to become a content writer? Content writing is a fantastic way to work for yourself and make money at home! Content writers are basically freelance writers that create written content for various industries. How to Become a Content Writer: The Skills. But don’t despair!

Content Writer 162

Content Writer Writer Medical Copywriter 162

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message.

Website 224

Website Portfolio Retail Writing 224

Bramework

JANUARY 7, 2023

Are you trying to figure out if you truly need to hire a website content writer for your blog or business? A strong digital presence has the power to boost the success of any blog or business today. Quality content. Producing frequent and high-quality blog posts, videos, web pages, and more is an essential business practice.

Content Writer 98

Content Writer Writer Website Script 98

Elna Cain

FEBRUARY 25, 2023

I Went from Making $100 to $1,000 a Post In a Saturated Market Look – There are 600 million blogs out there, and many more are being created right this second. A sea of content is flooding us, but you know what? Businesses know this, and they still create, but they don’t just create content, they create epic content.

Freelance 209

Freelance Writer Landing Page Consulting 209

The Hoth

NOVEMBER 29, 2022

Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? Why does a brand’s tone of voice matter? Landing pages .

Brand 105

Brand Education Digital Marketing Freelance 105

Shorthand Content Marketing

OCTOBER 7, 2022

Are you confused about the difference between copywriting and content writing? If you are considering copywriting vs. content writing for your business, this article will help you understand the key differences. What’s the difference between a content writer and a copywriter? An Example of Professional Content Writing.

Copywriter 97

Copywriter Copywriting Writing Content 97

Content Writing

DECEMBER 20, 2022

Content Overview: . If content writing in modern times has a digital flavor, then copywriting is perhaps the right remedy to make a lasting impression. Besides, if you take the time to validate any written material, content writing is your best option. Content Writing. The last few decades have been phenomenal.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. SEO stands for search engine optimization, and it’s the practice of modifying your web content to rank better for your most important keywords on search engines like Google.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love.

Brand 97

Brand Banking IT Entertainment 97

Elna Cain

JULY 16, 2023

I mean, getting freelance copywriting clients isn’t complicated…but if you are a brand new copywriter or freelancer, this can be a major roadblock, stopping you from ever trying. Most of my copywriting clients come to me looking for SEO content for their websites or help with their email marketing.

Copywriter 177

Copywriter Copywriting Freelance Copywriting Freelance 177

ContentWriters

MAY 8, 2024

As a digital marketer, you’re likely all too familiar with how crucial organic and paid marketing can be for your business. While each has its strengths, they’re most effective when combined into one powerful marketing strategy. It comes from having a razor-sharp focus for your organic content and its goals.

SEO 64

SEO Search Engine Optimization Keywords Engineering 64

Freelance Magic

NOVEMBER 25, 2022

These are short pieces of content and publishers need lots of them on a regular basis. You’ll find easier success (and pay) working for personal brands in this niche. Digital Marketing. Since 2018 , digital marketing has taken over traditional advertising. The answer is, yes, you definitely can!

Freelance 162

Freelance Finance Medical Writing 162

Smart Blogger

AUGUST 30, 2023

Welcome to user-generated content! Do you feel you’re behind the curve, missing the content marketing gold rush? Or like you’re drowning in an oscillating ocean of digital marketing? What Is User-Generated Content? Why is User-Generated Content Important? Hey, you’re not alone.

Brand Awareness 64

Brand Awareness Content Social Media Persuasion 64

Neil Patel

SEPTEMBER 16, 2021

They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. In this case, that result would be your URL. 18 Ways to Improve Your Organic CTR.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Neil Patel

MARCH 4, 2023

Failure to optimize your content for different languages and cultures means missing out on traffic. 65 percent of people prefer content in their own language, and 40 percent won’t make a purchase in other languages. People want content to feel personal to their own experiences. Expansion into new markets isn’t easy.

Content 81

Content Consulting Communication Keywords 81

The Hoth

NOVEMBER 7, 2023

Here are a few examples of each: Short-tail keywords (head terms): SEO, gardening, digital marketing, home renovation, accounting, etc. Long-tail keywords: ultimate SEO guide, DIY gardening aprons, digital marketing strategies for eCommerce, home renovation for basements, mobile accounting services, etc. Make sense?

Keywords 98

Keywords SEO Digital Marketing Landing Page 98

ContentWriters

FEBRUARY 21, 2024

They seemed poised to revolutionize the business landscape, especially in the creative, marketing, and tech industries. Hailed as game-changers by some and the beginning of the end by others, these tools seemed ready to streamline content creation. Would it sideline traditional methods of content generation?

Content Marketing 59

Content Marketing Marketing Content Creation Content 59

Neil Patel

AUGUST 23, 2021

That’s why we sought out the best digital marketing accounts to follow and added them to our feed. In addition to general knowledge-sharing, all 11 individuals have unique voices and styles, bringing a welcome break to marketing content that looks identical to all of its contemporaries. Niche: Digital marketing.

Marketing 128

Marketing Digital Marketing Search Engine Optimization Healthcare 128

Neil Patel

JUNE 24, 2021

Combining these two strategies can add a boost to your next digital marketing campaign. Functionalities vary widely, but however you incorporate bots, they can be a powerful, real-time player in your digital marketing strategy , buttressing your PPC campaign with interactivity and deepened brand awareness.

Utilities 96

Utilities Brand Awareness Landing Page Script 96

Make a Living Writing

APRIL 15, 2024

Companies across various industries rely on skilled writers to create engaging content for their websites, blogs, social media, and marketing materials. As a content writer, you might specialize in SEO-driven articles, product descriptions, whitepapers, or promotional copy.

Freelance 75

Freelance Proofreader Portfolio Persuasion 75

ContentWriters

FEBRUARY 22, 2023

This indicates that keyword research is important to your marketing success. Beyond the numbers, keyword research has numerous benefits, like maximizing content visibility and properly targeting your audience. It also helps you to track competitors and identify opportunities in the market.

Keywords 98

Keywords Marketing Landing Page Digital Marketing 98

Smart Blogger

JULY 13, 2023

SEMRush Ever wished for an all-rounder SEM tool, like the Swiss Army knife of digital marketing ? It’s like a one-stop-shop where you get keyword research, competitor analysis, SEO, PPC, and content marketing tools under one roof. Unbounce Unbounce is your digital construction and testing crew. No worries.

Digital Marketing 69

Digital Marketing Landing Page Keywords Construction 69

The Hoth

NOVEMBER 7, 2022

Lastly, how you should use them in your content marketing for excellent results. . This can lead to higher search volume and conversion rates from your content marketing and search terms. Long-tail keywords drive overall traffic to a website, landing page, or other online content. Let’s get started!

Keywords 104

Keywords SEO Landing Page Content Creation 104

Content Hacker

NOVEMBER 6, 2022

Because even if you’ve got the skills already (you might have learned how to be a content writer at some point), one of the best things you can do for your business is to learn, instead, how to hire a content writer. Because… Entrepreneurs, you shouldn’t be writing your own content. You need a Content Engine.

Content Writer 111

Content Writer Writer Contractor Content 111

Bramework

DECEMBER 21, 2023

We all know that content is king. Here are a few facts about blogging that just might blow your mind: Domains with blogs have 434% more indexed landing pages on Google than domains without blogs, according to Tech Client. Landing in search engines is one of the main benefits of blogging. Is your mind blown yet?

Brand Awareness 98

Brand Awareness Blog Blogging Search Engine Optimization 98

Credible Content

JANUARY 21, 2023

Whether you are writing copy for an email campaign, for a landing page, or simply for individual web pages of a website, you need to convince people into taking an action. Benefits of persuasive copywriting Many writers intermix content writing and copywriting when they talk of writing for the web or for digital marketing.

Persuasion 130

Persuasion Copywriter Copywriting Writing 130

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Or raise brand awareness. Well-versed in all things digital marketing.

Agency 133

Agency Landing Page Digital Marketing Social Media 133

Neil Patel

MARCH 19, 2021

Your brand has the power to reach millions of people around the world, and it only takes a few minutes to do. The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. Is PPC Marketing Right for My Company? Pros of PPC Marketing. Conclusion.

Landing Page 138

Landing Page Marketing Advertising Digital Marketing 138

BKA Content

FEBRUARY 12, 2024

Search engine optimization involves tweaking your online content to give it the best chance of reaching the top of the search results. SEO for your homepage specifically focuses on your website’s main landing page. Save yourself the trouble by talking to the experts at BKA Content. What Is Homepage SEO?

SEO 82

SEO Search Engine Optimization Keywords Engineering 82

BKA Content

NOVEMBER 24, 2023

Comparing keyword performance over time can guide future marketing campaigns. You can also see how different content performs: Blogs Landing pages Social media posts If one aspect stands out, for better or worse, you can learn from that outlier. The metrics you should look at depend on your goals.

SEO 73

SEO Landing Page Agency Keywords 73

ContentWriters

OCTOBER 27, 2022

Creating organic SEO requires developing high-quality content that provides useful information. It also requires on-page, off-page, and technical SEO strategies to ensure both site visitors and search engines see your content as valuable. Paid Search is also called search engine marketing (SEM) and pay-per-click (PPC).

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

JANUARY 26, 2021

In fact, 78% of video marketers say video directly increases sales. There are currently two ways to place videos on your landing pages or website—link or embed videos. While both help you leverage the power of video marketing, they can have a distinct impact on the searchability of your video content.

Landing Page 117

Landing Page IT Storytelling Text 117

Neil Patel

AUGUST 11, 2021

The quality score is a rating Google provides from 1-10 based on how relevant your ad, landing page, and keywords are. A conversion occurs when someone takes the action you want them to take; this happens off the search engine results page and on your landing page or website. Step 5: Optimize Your Landing Pages.

Ads 144

Ads Management Landing Page Ad Copy 144

Elna Cain

OCTOBER 13, 2022

Many freelance writing jobs , including big publications, will want to see a strong byline that matches their target audience and style of content. Clients feel more confident commissioning a pitch from you if they know you have published similar content elsewhere. Do you rock content marketing? GoDaddy byline.

Portfolio 154

Portfolio IT Freelance Storytelling 154

Smart Blogger

FEBRUARY 20, 2023

It also requires 3-5 years of experience in social media, brand, or project management. Online Marketing Specialist National Salary Range: $54,702 to $67,852 Some marketing professionals use the terms “online marketing” and “ digital marketing ” interchangeably. Others insist they differ.

Marketing 83

Marketing Collaboration Social Media Digital Marketing 83

Creative Little World

JANUARY 4, 2023

If you’re doing your own copywriting, improving your copywriting skills is a great way to ensure you successfully create brand awareness and promote your product or service to your specific audience. In nearly every piece of content you produce for advertising and marketing, there should be a form of copywriting.

Copywriter 52

Copywriter Copywriting Persuasion Marketing 52