The Hoth

NOVEMBER 30, 2022

Content marketing . Webinars . Each stage of the funnel requires different types of content to be successful. Content-wise, this stage is all about raising brand awareness by releasing the following: PPC ads on Google and Facebook . Landing pages featuring free webinars or live demos of your product .

Marketing 105

Marketing Education Construction Landing Page 105

Smart Blogger

FEBRUARY 16, 2023

Content Marketing Statistics Here’s what you need to know about content marketing strategy : Video was the primary form of content being created in 2022, followed by blogs and images. HubSpot , 2022) 46% of businesses plan to increase their inbound marketing content creation spending in 2023. Wyzowl , 2021) 2.

Digital Marketing 121

Digital Marketing Marketing Retail Landing Page 121

The Hoth

AUGUST 1, 2023

In the world of digital marketing, you provide value to your target audience with great content that educates, informs, entertains, and solves their pain points. Valuable content like infographics, how-to videos, podcasts, whitepapers, and webinars will attract new customers to your website as the fruit did with the squirrel.

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Content Marketing Institute

FEBRUARY 2, 2018

By making readers part of the creation process, we want them to have co-ownership of the project and help us spread the word. Make beta readers part of #content creation process so they will help promote. The top priority is leads generated, usually through an e-book download, webinar registration, or blog subscriber.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

Bramework

AUGUST 20, 2023

Accepting donations is an effective strategy for bloggers to generate additional income and support their ongoing content creation efforts. Here is a great webinar on “ How to Start a Podcast ” by Joe that has all the details. However, we can’t deny that pop-ups are effective lead generation tools.

Blog 98

Blog Blogging Freelance Brand Awareness 98

Moz

FEBRUARY 10, 2021

But leads are what drive business, and as a result, many of us are held accountable for generating more of them. Out of all of the lead generation strategies out there, there’s one that I find particularly effective: search engine optimization (SEO) and conversion rate optimization (CRO) working together.

Lead Generation 72

Lead Generation SEO Search Engine Optimization Brand Awareness 72

Contently

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Create enticing teasers to generate curiosity and drive traffic to a dedicated landing page where visitors can download the white paper in exchange for their contact information. This turns your white paper into lead-generating content.

Proofreader 110

Proofreader Writing Recruitment Brand 110

Neil Patel

SEPTEMBER 22, 2021

I visited their webinar-training landing page and was immediately retargeted after not converting. Or, how about this example from Marketo: I visited their content marketing e-book page to learn about cheap content creation methods. Are you prepping for a webinar? Lead-gen Ads Based on Page Engagement.

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Contently

JULY 19, 2022

. “One of the ways to do that is to understand the customer at a level where we can deliver content to them that’s relevant and useful,” he says. It’s evident the company’s marketing goals go beyond brand awareness and lead generation. Approach content creation from a holistic perspective.

Sales 133

Sales IT Search Engine Optimization Content 133

Contently

OCTOBER 25, 2023

As the foundation of effective content marketing, it serves the critical role of linking content initiatives to tangible sales outcomes. The modern buyer journey is a tapestry of interactions, and content acts as the thread that binds each touchpoint. Over time, patterns will emerge that showcase content’s ROI.

Agency 52

Agency Content Projects Utilities 52

ProBlogger

FEBRUARY 23, 2016

This can be an overwhelming and challenging process for even the best content marketer. The Content Creation Formula for Successful Online Marketing. There are now countless tools and resources that can aid you in building better content. In many cases it needs to be in-depth, lengthy, and full of facts and research.

Content Creation 33

Content Creation Proofreader Marketing Content 33

Content Marketing Institute

OCTOBER 8, 2017

My headings were the strategies I was exposed to (from SEO to content upgrade and a webinar campaign). To create your own content using this article model, follow these five steps. As you proceed through the funnel – from ad or article to lead generation to email marketing to sales prompt, take screenshots.

Content Creator 104

Content Creator Audience Script Content 104

ProBlogger

SEPTEMBER 7, 2014

I’ll refocus you on the five steps that you need to take to create interesting content that get shares, comments, engagement and loyal readers as well as content that generates leads. Let’s make sure you’re doing this content creation thing right. Step #1 to Creating Awesome Content: Grab their Attention.

Content 49

Content Landing Page Entertainment Government 49

Contently

MAY 10, 2024

Busy executives often see the obligations associated with video content creation as a significant barrier. However, with strategic planning, streamlined production processes, and a focus on authentic, conversational content, you can significantly reduce this lift to make video content creation more manageable for leaders.

Content Creation 96

Content Creation Content Storytelling Script 96

Contently

APRIL 9, 2024

All these iterations fall under content repurposing, which could be a key component of your content strategy. It’s also important to modify your design — ebooks present the opportunity to frame your blog content in a different way by highlighting stats, adding more images, and visual data. See where we’re going with this?

Long Form Content 52

Long Form Content Content Social Media Content Creation 52

Neil Patel

JANUARY 18, 2022

Addressing the objections people have about your business is the best way to improve your lead generation efforts. A gold mine for finding these objections is on webinar chat boxes. You can either examine your own webinars or those of your competitors. What hurdles are preventing your prospects from saying yes?

Blog Post 145

Blog Post Persuasion Post Writing 145

Neil Patel

OCTOBER 18, 2021

Another important element for creating a quarterly content plan that will 10x your output is knowing what type of content to create. Different content types include: social media webinars how-to guides blog posts infographics memes/GIFs videos (live stream videos, YouTube videos, TikTok, Instagram reels, etc.)

Content 134

Content Content Creation Social Media Promotion 134

Moz

JANUARY 17, 2021

Posted by Nadya_Khoja We know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death. Before we begin detailing these B2B methods, it’s important to keep in mind that lead generation isn’t a one-and-done deal. Search intent. Automate email marketing.

Sales 65

Sales Landing Page Lead Generation Social Media 65

Content Marketing Institute

DECEMBER 26, 2018

Rather, I’m providing a dose of pragmatic and inspirational advice from a handful of our community members who presented on some of CMI’s most popular webinars in 2018. All of our webinars are available on demand and are free to watch (with registration). HANDPICKED RELATED CONTENT: Fundamentals Are Essential for Content Success.

Content Marketing 92

Content Marketing Marketing Content Entertainment 92