Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. This content still needs some editing, but it makes my job much easier.

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Content Hacker

FEBRUARY 4, 2024

Turns out, writing is only half the battle in digital marketing; what wins the war is optimized content marketing. You don’t need wizard-level skills — just some solid know-how and elbow grease can skyrocket engagement with every post you publish. Table Of Contents: What is Content Optimization? What gives?

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Kristi Hines

JUNE 20, 2021

Are you searching for new tools to improve your content marketing? The right apps and software can help you research, create, edit, and promote your content. In this post, you’ll find over 75 of the best content marketing tools for each stage of the content marketing process. Content Idea Generators.

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Neil Patel

OCTOBER 5, 2021

Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer.

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Shorthand Content Marketing

JANUARY 5, 2023

For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help. Both elements are equally important when it comes to creating a successful content marketing strategy.

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ContentWriters

JANUARY 18, 2023

In simple terms, content marketing is an approach focused on creating and distributing valuable, unique, and consistent content to attract, engage and retain a targeted audience.tic. While that explains content marketing at a high level, it’s not nearly enough to point you in the right direction. Email marketing.

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Content Marketing Institute

NOVEMBER 15, 2023

Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s still there and earned a 2023 Content Marketer of the Year finalist nod.

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ContentWriters

DECEMBER 6, 2023

For B2B marketers, the roadmap to content success isn’t always straightforward. Therefore, establishing a cohesive B2B content marketing strategy is crucial for driving results. Let’s dive into the key elements of a successful content marketing strategy. Experimentation is a great idea here.

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Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

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BKA Content

APRIL 4, 2023

10 Content Marketing Tools You Should Be Using ​Although content marketing has become standard practice for businesses big and small, not everyone with a content strategy feels as though their program is actually effective. What Are the Best Content Marketing Tools?

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Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Exceedingly well.

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Verblio

OCTOBER 19, 2022

Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric. Owned by: Marketing. links), and affiliate marketing.

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Content Hacker

OCTOBER 26, 2023

The truth is, creating captivating content isn’t enough. There’s another beast you need to tackle – Content Marketing Strategy. Think of it as building bridges between your high-quality content and those who’ll love reading them. You’re left wondering… where’s my audience?

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Content Hacker

MAY 18, 2023

Does content marketing work? Many marketers new to the game wonder if content marketing is effective and/or worth the time and money. Content marketing is INCREDIBLE. 71% of marketers say content marketing is more important to their organization than ever. Driving growth.

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Smart Blogger

JUNE 9, 2023

Ever wondered, “what is content marketing, really?” Content marketing works similarly. It’s about curating quality content, tailored for your audience, and served on a platter of strategic placement. What is Content Marketing? Why is Content Marketing Important?

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Kayleigh Moore

AUGUST 28, 2023

I don’t know why more content teams aren’t acting on this, but…can I tell you a secret? Journalists (trained, former, present) are wildly underutilized when it comes to content marketing efforts. Our content budget is already locked in for the year.” I’m going to talk about this from both sides of the table, mmkay?

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Smart Blogger

FEBRUARY 13, 2023

With 61% of businesses using video as a major part of their marketing plan , it’s too late to become an early adopter of video content marketing. However, with the right strategy and consistent execution, any business can leverage the powerful benefits of video content as a marketing tool.

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Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

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Content Hacker

APRIL 20, 2023

Can content marketing help increase sales? This is a question that many entrepreneurs, business owners, and marketers often ponder. In the digital age, it’s essential to construct a robust online presence and interact with potential customers by offering them value through content. Good news: IT CAN. how-to guides).

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ContentWriters

MARCH 8, 2023

However, SaaS can stand out from the crowd through content marketing – which is the development and distribution of helpful content to your audience. So why exactly is content marketing important for SaaS companies? Content marketing is a great way to do this.

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Content Marketing Institute

APRIL 11, 2024

Content creation gets a lot of attention. But it can’t attract an audience without all the behind-the-scenes work that goes into content publishing. Walk step by step through a content production process that has worked well for over 10 years.

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Express Writers

MARCH 7, 2023

The benefits of content marketing are clear: it can help any organization boost brand exposure, increase sales, and improve customer loyalty. Studies show that content marketing costs 62% less than traditional marketing strategies while generating about 3 times as many leads.

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ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.

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Article Writing

MAY 8, 2023

Content marketing generates upwards of 3x more traffic than traditional marketing, among a gazillion other benefits. If you’re still hesitating to jump on board to outsourcing your content marketing because of the potential failures, here are some ways to turn the potential Cons into advantages. That’s fine!

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ContentWriters

FEBRUARY 21, 2024

Copyright Protection Generative AI is essentially a very advanced auto-complete tool that uses information already published on the web as its source. In the business world, companies that rely on content marketing either set a policy disallowing writers to use generative AI or requiring its disclosure. can detect it.

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BKA Content

NOVEMBER 1, 2023

Understanding Why Content Marketing Matters and How It Cultivates Relevance Sure, as we provide website content writing services , it is our job to say that our business model is relevant, but the beauty is the research proves it! Marketing today is about forming lasting relationships and offering advice and connection.

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Content Marketing Institute

JANUARY 4, 2021

Executives from Virgin, GE, and Microsoft all publish on LinkedIn. Continue reading → The post LinkedIn for Content Marketing: 3 Things You Should Know appeared first on Content Marketing Institute. While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from it.

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Neil Patel

FEBRUARY 22, 2021

Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. Why Does Content Marketing Change so Frequently?

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ContentWriters

MARCH 13, 2024

Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Read on as we discuss each type of content and how to decide between a white paper vs. eBook in your marketing strategy. What Is an eBook?

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Animalz

JANUARY 23, 2023

We’ve found that we can create great content — content that gets results — with a blend of human and machine. And we’ve dubbed this blend: the Content Cyborg. Here’s why and how you should integrate AI writing tools into your content marketing. The question is: how much of either should you use?

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BKA Content

MARCH 13, 2023

The History of Content Marketing The history of content marketing is a hotly debated topic. Some marketers credit cave drawings as being some of the first forms of content marketing. Others assert that the first real development of content came after the invention of the Gutenberg printing press.

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Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

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Contently

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. But you can’t just dump all your published content on your readers and expect them to engage.

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Neil Patel

OCTOBER 7, 2020

Make no mistake; content marketing is complex. Another thing to note: All these must go into the mix for you to drive positive business results from content marketing. Another thing to note: All these must go into the mix for you to drive positive business results from content marketing. Sounds good?

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Neil Patel

SEPTEMBER 10, 2020

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. Email engagement (e.g.,

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Backlinko

AUGUST 10, 2021

I’m super excited to announce the completely updated Content Marketing Hub. We launched the first version of Content Marketing Hub last year. You can check out the new Content Marketing Hub 2.0 right here: Visit The Content Marketing Hub. I’m super happy with how Content Marketing Hub 2.0

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Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

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