Nick Ursborne

JANUARY 4, 2024

Which comes first, AI or EI? Do you start your writing project with AI, and then tweak the outputs to make the copy more emotionally intelligent? That’s how most people do this. And it’s how I do it myself, some of the time. Start with a tool like ChatGPT to do the heavy lifting. Use it to do research for a new page, the outline, and a first draft. Once that’s done, you can add layers of more emotionally engaging copy to make the whole thing more appealing and effective.

Copywriter 219

Copywriter Copywriting Construction Copy 219

Ahrefs

JANUARY 4, 2024

Add these 36 free SEO tools to your SEO toolkit. Monitor your website’s SEO health, see who’s linking to you, and learn what your website is ranking for on Google.

SEO 120

SEO Website 120

Freelance Union

JANUARY 3, 2024

We’ve all been there – the unbearable space between where you are and where you want to be in your business as a creative freelancer. Perhaps the current version of your career or business feels too small, safe, and limiting. Maybe you’ve outgrown your clients, revenue, and business model. Maybe you’re not even sure what your business model is (hey, there’s no shame in this game, most of us start with the default model!).

Freelance 83

Freelance Creativity Collaboration Projects 83

Ben Settle

JANUARY 3, 2024

Over the years many have asked your humble daily email horror host about ways to motivate themselves to do the writing they want to do for emails, sales copy, courses, books, even things like fiction. The obvious answer to them is to just sac up and do the work. But, one tip I can trace a whole lot more content written, created, sold in my business to is simply reading lots and lots and lots biographies from people who accomplished a lot of work and projects in their lives.

Writing 59

Writing Sales Copy Projects Copywriter 59

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

The Creative Penn

JANUARY 1, 2024

Happy New Year 2024! I love January and the opportunity to start afresh. I know it’s arbitrary in some ways, but I measure my life by what I create , and I measure it in years. At the end of each year, I make a photobook, and I publish an article here, which helps keep me accountable. If you’d like to share your goals, please add them in the comments below. 2023 was a year of change, culminating in my 15-Year Pivot , and so 2024 will be a year of consolidation and optimization of my new creative

Creativity 98

Creativity Projects Advertising Sales 98

Kristi Hines

JANUARY 1, 2024

Do you want to learn how to make money online in 2024? It all starts with content. Creator Monetization In A Nutshell If you create any form of content – audio files, apps, articles, images, photos, podcasts, videos, or websites – you can monetize it. Repurpose that content into multiple formats (ex. podcast > transcript > quote images > blog posts), and you can monetize it on more platforms.

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Script Content Creator Ads Writer 259

Smart Blogger

JANUARY 5, 2024

Let me guess… You’re staring at a blank page. Your brain is fried. And you can feel a headache coming on. You know you should be writing, but… You can’t do this anymore. Your muse is gone. Your well of inspiration is empty. Finished. Stone-dry. You’re not just bored or tired. No, no. This is far worse: Writer’s block. You try to stop your mind from wandering off.

Creativity 111

Creativity Writer Proofreader Script 111

Blogtrepreneur

DECEMBER 30, 2023

Moving medical equipment can be a hefty task. Some medical devices and tools contain delicate components that can easily break during transit. Others are bulky, heavy, and difficult to move. Despite being a challenging task, transporting medical equipment is often necessary. You might need to move a diagnostic tool from one hospital site to another or deliver an important medical tool to a local primary care facility to ensure the continuation of care for a patient.

Transportation 111

Transportation Medical Hospitality Healthcare 111

Kristi Hines

JANUARY 1, 2024

Discover over 70 creator monetization programs on dozens of platforms! Do you want to learn how to make money online in 2024? It all starts with content. Creator Monetization In A Nutshell If you create any form of content – audio files, apps, articles, images, photos, podcasts, videos, or websites – you can monetize it. Repurpose that content into multiple formats (ex. podcast > transcript > quote images > blog posts), and you can monetize it on more platforms.

Script 183

Script Content Creator Ads Writer 183

Grammarly

JANUARY 2, 2024

Everyone probably knows that a group of cows is called a herd and perhaps that a group of lions is called a pride, but did you know that a group of otters is sometimes referred to as a raft? Or that a group of swans can be called a wedge—but only when they’re flying? These terms for congregated animals are examples of collective nouns: nouns that refer to groups or collections.

Communication 109

Communication Audience Ads Writing 109

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Content Marketing Institute

JANUARY 5, 2024

The debut episode of CMI’s series What’s New features an old marketing metric that's back in a new way for 2024. Robert Rose explains why it’s hot once again – and how you can start tracking it.

Marketing 100

Marketing IT 100

Blogtrepreneur

DECEMBER 30, 2023

Human error can have lasting repercussions for your business, including a reduced bottom line and a damaged reputation. While you can’t completely prevent errors, understanding a few common solutions will help you address them more mindfully. Use Telematics to Reduce Errors While a fleet allows your business to be more productive, it can also be a source of errors if you don’t manage it right.

Telecommunication 111

Telecommunication Communication Management IT 111

Ahrefs

JANUARY 4, 2024

Check out our website audit checklist to discover the critical issues you need to fix. We’ve cut out the fluff and pinpointed important issues that are not only worth fixing but also move the needle for SEO and user experience.

Website 98

Website SEO 98

Jane Friedman

JANUARY 3, 2024

Photo by Seven Shooter on Unsplash Today’s post is by author and book coach Samantha Cameron. Years ago, I had a student in my AP World History class, who, despite seeming interested in the class, never submitted any homework. It was tanking her grade. Hoping to solve this no-homework spiral, I pulled her aside and asked what she did after school most days.

Writer 99

Writer Agency Social Media Engagement 99

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Content Marketing Institute

JANUARY 3, 2024

Don’t think you can just plug and play an AI audio tool to convert your text into audio. It requires you to up your game – and learn some new tricks. Follow these tips to add a new delivery channel for your audience.

Text 94

Text Content Audience IT 94

CopyBlogger

JANUARY 5, 2024

Over six months, Alex Hormozi achieved astounding growth: He had been steadily publishing seven pieces of content weekly for the. Continue Reading The post Content Repurposing Strategy: From 180k to 1.2M Followers appeared first on Copyblogger.

Content 92

Content Publisher Publishing Publishing 92

Grammarly

JANUARY 3, 2024

If you’re wondering how to write a preface, chances are you’ve already written a book or academic article. or you’re at least working on one! A preface is a preview of your writing that introduces you as its author. It can explain why you’re qualified to write the piece, your experience with the writing process, your goals for your writing, or additional information readers need in order to engage with it the way you’d like them to.

Writing 87

Writing Text Concept Copywriter 87

Freelance Union

JANUARY 3, 2024

This post is provided by our partner, MetroPlusHealth. Find affordable health plans for New Yorkers of all ages from  MetroPlusHealth. Not being physically active is a risk factor for health problems. If you aren't physically active, you are at higher risk for: Cardiovascular disease High blood pressure Type 2 diabetes Anxiety and depression Some kinds of cancer Facts about inactive lifestyles Many deaths occur each year due to a lack of regular physical activity.

Healthcare 86

Healthcare Post 86

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

Content Marketing Institute

JANUARY 4, 2024

Six years after Richard Murphy created a thought leadership strategy for ServiceNow, the brand has grown to over $8 billion in revenue. Here’s how the 2023 Content Marketer of the Year and his team helped the brand achieve that.

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Brand Content Content Marketing Marketing 93

Blogging From Paradise

JANUARY 5, 2024

Bloggers typically engage in information orgies engineered to give away commonly taught strategies to get quick results.

Blog 107

Blog Blogging Engineering Blogger 107

The Creative Penn

DECEMBER 31, 2023

Another year ends, and once more, it's time to reflect on our creative goals. I hope you will take the time to review your goals and you're welcome to leave a comment below about how the year went. Did you achieve everything you wanted to? Let me know in the comments. In the intro, 2023 was the year that Twitter died — and became X. What that means for me, plus The Verge does an overview.

Creativity 98

Creativity Retail Advertising Sales 98

David Meerman Scott

JANUARY 2, 2024

If 2023 was the year that ChatGPT ushered in an Artificial Intelligence revolution for the masses, then this year we will see creators and copyright owners at odds. I see the situation as like the skirmish between the Napster music file sharing service and music labels from two decades ago.

Content Creator 85

Content Creator Content 85

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

Make a Living Writing

JANUARY 1, 2024

Valentine’s Day is closer than you think! So, what better time to explore love poems and romantic rhythms? Research any book of poems and you’ll find one of the most prolific themes of them all is, of course, love. Love offers a range of emotions that can be thoroughly explored through poetry. But how do you crack the code of writing a love poem that doesn’t sound cliché and allows the reader to immerse themselves into the visual you’re trying to create?

Writing 87

Writing Writer Freelance Communication 87

Grammarly

JANUARY 1, 2024

When should a job title be capitalized in a sentence? It’s a simple question with a less-than-simple answer. Sometimes job titles like “president,” “prime minister,” or even royal titles like “queen” use lowercase letters, but sometimes they’re capitalized, as in “President Lincoln” or “Prime Minister Sanchéz.” So how do you know when to capitalize job titles?

Concept 83

Concept Text Website Writing 83

Smart Blogger

JANUARY 2, 2024

What are impressions on LinkedIn, and why should every professional, entrepreneur, and content creator care about them? Well, this vital metric is the key to unlocking your full potential on the world’s largest professional network. If you’re going to create content on LinkedIn, you want your posts to be seen and to make an impact, not just left to float aimlessly in the digital sea.

Social Media 81

Social Media Collaboration Brand Awareness Content Creator 81

Ahrefs

DECEMBER 30, 2023

Follow the international SEO best practices below to better target foreign markets.

SEO 118

SEO Marketing 118

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

Content Marketing Institute

JANUARY 2, 2024

Selecting a word for 2024 can work better than making resolutions. The word becomes a theme or intention rather than a set of rules you will likely break. Here’s an option for marketers in 2024.

Marketing 76

Marketing 76

BKA Content

JANUARY 1, 2024

An Overview of SEO Pros and Cons In 2020, web users conducted 5.1 trillion searches on Google. However, many users don’t go beyond the first page of results when they review their search results. Like many businesses, you may have considered or even tested SEO strategies. These are some SEO pros and cons. SEO Pros and Cons: Disadvantages It may surprise you to learn that many (57%) of B2B internet sellers feel their content is generic and does not get a response from their clients.

SEO 76

SEO Brand Awareness Advertising Insurance 76

Smart Blogger

JANUARY 4, 2024

Your LinkedIn summary is not just a throwaway social profile section; it sets the stage for your professional narrative. In today’s world, where your digital persona is often the first impression, a great LinkedIn summary can be a decisive factor. If you want to captivate a potential employer, client, or collaborator right from the get-go, this article is for you.

Social Media 75

Social Media Portfolio Projects Keywords 75

The Hoth

JANUARY 5, 2024

On January 4th, 2024, Google disabled the tracking data from third-party cookies for 1% of Chrome users – which is part of a greater plan to phase out tracking cookies completely by Q3 2024. These aren’t the type of cookies that your grandma makes, either. Despite the innocent-sounding name, third-party cookies are small files that collect analytics, track browsing behavior, and personalize online ads.

Search Engine Optimization 59

Search Engine Optimization Agency Advertising SEO 59

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

Entertainment