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What is direct response copywriting? 22 advantages of using direct response copywriting to promote your business

Credible Content

A landing page call-to-action may look like this: Book your seat today for our seminar. ” – Dan Kennedy, The Ultimate Sales Letter. It focuses on crafting compelling messages that generate measurable results, such as sales, leads, or inquiries.” ” “The Ultimate Sales Letter” by Dan S.

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Tips for Writing, Publishing, and Promoting an E-book to Build Your Personal Brand

Credible Content

Distribution and Sales Once the e-book is published, it becomes available for purchase or download through various online retailers, platforms, or author websites. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership. What is Personal Branding?

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People Round Up, Mid-December, 2023

Publishing Trends

At Random House Children’s , Julie Black has been named senior VP of sales strategic planning at Penguin Random House. At the Morrow Group , Jennifer Hart and Benjamin Steinberg have been promoted to the role of deputy publisher, overseeing publishing strategy and operations. She was previously the publishing director at Vintage UK.

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People Round Up, Early January, 2024

Publishing Trends

At Blackstone Publishing , Mike Heuer has joined as national sales manager. Amaya Sood has joined as omni channel sales support. Jayashree’ Anderson , formerly gift & toy buyer at Red Balloon Bookshop , has joined Consortium as sales & support representative. Bhaskaran Mani has joined as lead data engineer.

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People Round-Up, Early December 2023

Publishing Trends

At Penguin Random House SVP, sales & customer operations John Bohman will retire on December 15 as part of the company’s VSO. Chris Kouzes has joined Cottage Door Press as senior VP of sales. PROMOTIONS Beverly Hare has been promoted to manager of compliance and quality control at Simon & Schuster.

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People Round-Up, Mid-December 2022

Publishing Trends

Amy Solov joins as Manager of Gift Sales; Anna Shilova , as Product Manager for the Platform Development Team; and Adelynne Chang , as Contracts Associate. Josh Marwell , President of Sales at HarperCollins, is retiring. PROMOTIONS. Sarah Williams has been promoted to VP, Special Markets and Strategic Market Development.

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People Round-Up, Mid-November 2022

Publishing Trends

He has most recently worked as Sales and Marketing Director at Northwestern University Press. PROMOTIONS. Katherine Devendorf has been promoted to VP and Director of Managing Editorial at Simon & Schuster Children’s Publishing. Leslie Mechanic has been promoted to Art Director for Little Simon and Simon Spotlight.