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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Happy BGCM planning! 

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What To Ask SEO Consultants: 11 Important Questions To Help Your Site

BKA Content

You can go in two directions for link building: white hat or black hat. What Type of Brand Voice Is Best? Your brand voice determines how online users see your company. Google places significant emphasis on backlinks — links to your content from well-known, respected sites. Do you need a few ideas? What Are Our Content Goals?

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Why You Should Never Ask A Freelance Copywriter “What’s Your Day Rate?”

Caroline Gibson

How many rounds of revisions might there be (also worth knowing how many people on the client team need to voice an opinion)? A client who chooses a copywriter based purely on day rate may as well ask a black cab driver to take them around London until they decide where to get out.

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I Changed My Mind About Public Speaking

Kayleigh Moore

I once was so nervous before a speaking gig that my shaky hands spilled steaming hot coffee all over my pants (thank God they were black.) This is the year I’ve decided to lean into getting on stages and adding my voice to teach what I know. Like: Can’t eat, can’t sleep for days before the thing nervous. So guess what?

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9 Aging Well and Seniors Magazines and Websites that Pay Freelancers

Make a Living Writing

.” Aviva Patz (Executive Editor) Contact: Aviva Patz (Executive Editor) Rate: Negotiated Sisters Magazine (from AARP) Sisters From AARP is a free, weekly newsletter celebrating Black women. Their audience includes Black women of various backgrounds and ages, including those in their 40s, 50s, 60s and beyond. Avoid one-line ideas.

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How I’ve Run Postcard Campaigns for E-Commerce Brands That Get Over 20x Return on Ad Spend

Buffer

  Special offer seasons: Instead of getting lost in the online fray for, say, Black Friday, we’ve sent promotions in the mail. We were able to cross-reference their names to get their physical addresses and use a direct mail offer to send them to our website, allowing us to capture them as an online customer, too. 

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When you’re lost in the forest, and a digital marketing expert offers to help…

Nick Ursborne

In fact, I was finally tipped off by a customer of mine who emailed me and asked what had happened to my “voice”. The takeaway here is that while experts may know a lot more than you do about various aspects of digital marketing, you’ll always know more about your own audience, brand and voice. Don’t let outside experts mess with that.