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Are You Ready for Content Marketing in 2018? 60+ Predictions

Content Marketing Institute

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. 2018 will see the rise of employee brand advocates over paid influencers. More audio/podcasts.

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention.

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Your Publishing Options With Rachael Herron

The Creative Penn

What are the pros and cons of traditional publishing vs self-publishing? With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Those have been subsequently self-published, indie published by me.

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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging.

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Publishing Frequency: Why (and How) We’re Changing Things Up

Content Marketing Institute

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Our new publishing frequency. Now, you’ll also get a digest of the other content published that week. For years, Joe has encouraged companies to get strategic about their publishing frequency decisions. Click To Tweet.

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People Round-Up, Early December 2023

Publishing Trends

, Palazzo Editions , Ad Lib Publishers , Mardel Books , and Pimpernel Press. He previously was the CEO of The Quarto Group until 2018 and the co-founder of Welbeck Publishing Group until late 2022 where it was then sold to Hachette UK. The position was previously held by Amy Einhorn who is now SVP and publisher of Crown.

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CV vs. Résumé: What’s the Difference?

Grammarly

Veva Systems, New York, NY — Content Writer May 2018-March 2020 Created and refreshed outdated blog posts to increase organic traffic by 30% YOY. University of Iowa College of Medicine, Iowa City, IA August 2021-Present | Anticipated May 2026 B.A., Crafted briefs and conducted research based on overarching SEO strategy.

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