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How Natural Language Generation Can Help Your Digital Marketing

Neil Patel

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. It transforms the data you have into natural-sounding text. NLU analyzes text to understand intent and meaning.

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Anchor Text Ratios: Why They Still Matter for SEO Strategies

The Hoth

If you guessed optimized anchor text, then you’re 100% correct. Both established and new SEOs tend to overlook optimizing their anchor text, as they’re too focused on acquiring as many backlinks as possible. Yet, anchor text is a ranking factor , as it provides valuable context to search engines about the web pages your links point to.

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How Natural Language Processing Affects Digital Marketing

Neil Patel

For example: If you use predictive text on your phone, you’re using NLP. What impact does it have on digital marketing? While keywords are still highly valuable, search behavior is becoming more complex because we expect search engines to understand what we mean. How it Is Now: The Effects of NLP on Digital Marketing.

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How to Create the Best Responsive Search Ads

Neil Patel

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

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What SEOs Need to Know About the Anchor Text Google Update 

The Hoth

Google recently expanded its SEO Link Best Practices document in February 2023 to include new guidelines for how to use anchor text correctly. Backlinks and internal links are a crucial part of any SEO strategy , so you need to make sure you’re formatting your anchor text properly. What’s the Anchor Text Google Update?

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How to Create Hyperlocal Ad Campaigns

Neil Patel

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing.

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How to Create Stellar Niche Paid Ad Campaigns

Neil Patel

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. Paid Media Vs. Owned Media Vs. Earned Media in Niche Markets. Look at the hard data.

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