How Scarcity Marketing Has Changed the Way Everybody Buys
The Hoth
FEBRUARY 8, 2023
If you have, you’ve experienced the magic of scarcity marketing tactics. The idea is based on the scarcity principle – which states that we place more value on items we believe are scarce than ones we believe are abundant. As it turns out, FOMO is the psychological effect that makes scarcity marketing such an effective tactic.
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