Wed.Dec 21, 2022

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450+ Most POWERFUL Words To Influence Buyers and Readers in 2023

Bramework

Do you know what power words are? As a blogger, it’s important to learn about powerful words that convert leads. Whether you want to invite your visitors to read a blog post, opt into an email list, or click the add-to-cart button, power words are arguably the quickest and easiest way to increase your conversion rates. You can increase your lead conversions by 12.7%, just by adding a few power words to your content!

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How to Conduct a Comprehensive SEO Content Audit for Your Blog

Content Hacker

The more content your blog has, the more successful it should be (at least in theory ). The more articles you publish, the greater the chances that users will find your blog, be it via search engines, social media, or even friends sharing links. It doesn’t always work out that way, though. As you publish more and more content, it’s easy for some of your best posts to become outdated.

SEO 105
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Hardship Accommodation Plan for Economic Injury Disaster Loans May Help Your Freelance Business Cash Flow

Freelance Union

If your freelance business received an Economic Injury Disaster Loan (EIDL) during the COVID pandemic, it will soon be time to start paying it back, given that The U.S. Small Business Administration’s (SBA) extended 30-month deferment period is coming to a close. Under the SBA’s existing deferment program loan payments were deferred for up to 30 months from the loan inception under the COVID Economic Injury Disaster Loan (EIDL) program.

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A Product Storytelling Framework from an Unlikely Seasonal Source

Contently

In this TCS exclusive, we’re featuring a guest post from the content guru, Ann Handley. Ann is a writer, speaker, and the Chief Content Officer of MarketingProfs. This post is an excerpt from her brand-new Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. You might know Rudolph the Red-Nosed Reindeer as a stop-motion animated special that streams on various networks around the holidays.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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20+ Tautology Examples To Love & Hate (+ Definition)

Smart Blogger

Have you come across the term “tautology” lately and wondered what it is? Or are you on a mission to improve your writing and want to learn to avoid it? Lots of popular phrases are tautologies. And once you know, they can drive you crazy! To tell you the honest truth … They’re giving away free tickets… But being able to identify them means you at least won’t drive your readers crazy.

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Antecedents: Definition and Examples

Grammarly

In English grammar, an antecedent is a person, place, thing, or clause represented by a pronoun. It is also known as a referent. . Antecedents are used to clarify what or who a pronoun is referring to in a sentence, and without one, a sentence may be incomplete or meaningless. For example, in the phrase “He needs to go outside,” he could be a dog or a person who’s been stuck in the house all day.

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7 Marketing Books to Read in 2023

Verblio

Episode 119 of Yes, and Marketing. Last year, we invited Doug Burdett to share the best marketing books of the year with us. We learned so much and his suggestions on marketing books to read were so helpful that we’ve invited him back to do it again. Doug is the host of The Marketing Book Podcast , reading the top 52 marketing books every year and interviewing the authors.

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What Is Shopify? 10 Things You Should Know

iWriter

Shopify recently exceeded $1 billion in revenue for the first time in one quarter. Founded in 2004, Shopify is now a leading e-commerce company that powers over half a million businesses in 175 countries. It has continued to expand quickly since then. But what is Shopify? And how are small businesses generating an average of $17,000 per year on this platform?

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How To Monitor Backlinks (And Why You Should!)

Fat Joe

Backlinks are a cornerstone of SEO. They send your pages the “juice” they need to rank higher in Google search results. And despite being old-school, they still play a big role in determining your search rankings. . According to John Mueller , trends analyst at Google, “there are still algorithms that look at link quality.”. They remain an important signal. .

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Sapling vs Grammarly: Which Is Best?

ProWritingAid

What are the best writing apps for customer support teams? Check out our comparison of Sapling vs Grammarly and find out which tool is the best value.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Avoid Blogger Burnout: 5 Tips to Save Your Sanity

ProBlogger

The post Avoid Blogger Burnout: 5 Tips to Save Your Sanity appeared first on ProBlogger. Image created in Canva. For the beginner, the blog learning curve can be steep. As well as all the technical and blog visibility issues, there are questions about focus, content types and research, and of course reaching readers. You’re plugging away, day after day, and getting little in the way of recognisable success.

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‘Bah, Humbug!’ Why Negative Content Turns In Such Positive Results

Content Marketing Institute

Hate is a surprising emotion to use to sell jewelry. But the success of IHateStevenSinger.com shows how a contrarian approach can reinvigorate your content strategy and help you avoid the scourge of sameness plaguing so much content. Try these tips to surprise your audience by doing the opposite of what everyone expects.

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ENDING SOON: Save $200 on Writers Club Membership; Plus a Library of Bonus Writing Career Resources

AWAI

Save $200 on our exclusive writers club membership—and receive $363 in bonus writing career launching resources—if you join today.

Writer 11
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The Complete Guide to Online Customer Research

Neil Patel

Are you looking for a new way to understand your customers ? Do you know where they spend their time online, their average annual income or revenue, and their most significant problems relevant to your solution? How about how they like their coffee? (OK, that last one may be excessive.). Considering all the data you hold, you probably think you know your customers pretty well.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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6 Ways To Index Backlinks Quickly

Fat Joe

Backlinks are the backbone of search engine optimization. From day one they have been right up there with the most critical ranking factors. However, you need to do them right. Backlinks must be in Google’s index to provide your pages with SEO “juice.” They won’t have any effect on page ranking if they aren’t. This post teaches you to index backlinks quickly without getting on Google’s naughty list.

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12+ Content Marketing Ideas To Grow Your Blog’s Fanbase

Digifloat

Content is now at the front and center of most business strategies. Even at Digifloat, we prioritize investing in content marketing and have been doing this for years. We can write a book about how a small business should approach content marketing and create a fail-proof strategy. But we also understand that there is no one-size-fits-all approach to content creation and marketing.

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Google’s Link Spam Update (SpamBrain): Everything You Need To Know

Fat Joe

Google has released its 10th official algorithm update of the year with the December 2022 Link Spam update. We’ll be updating this post constantly as we learn more about the update. Today, with our December 2022 link spam update, we’re leveraging the power of SpamBrain to neutralize the impact of unnatural links on search results. The update launches today & will take about two weeks to rollout.

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Using Top of Funnel Marketing to Catch Your Audience’s Attention

ContentWriters

What catches your audience’s attention? What perks their ears up and makes them want to know more? Top of funnel (TOFU) marketing is the subset of marketing tactics designed specifically to catch the attention of new audience members. It’s the snazzy hook sentence to your novel—the one that makes people turn the page and read what’s next. Compelling top of funnel marketing is how you attract new leads to your business.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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How to Pull Off a Year-in-Review Campaign People Will Actually Share

Contently

Before the Thanksgiving turkey is gone, marketers are already planning for the new year. A year-in-review campaign is a popular and impactful way to connect with customers and employees. Have you thought about doing one but are unsure how to pull it off? We’ll walk you through the making of this type of creative campaign with a step-by-step guide and examples from brands that have done it successfully in the past.