Sat.Jun 03, 2023 - Fri.Jun 09, 2023

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What if I forced you to double your freelance fees?

Nick Ursborne

If I suggested you double the fees you charge, maybe you’d tell me that none of your clients would use you. That sounds reasonable. After all, as freelancers we don’t set out to charge less than we can. We think we know what our clients and prospects will accept, and we write up our estimates accordingly. Now I’m going to be totally unreasonable.

Freelance 130
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How to Deal With Difficult Clients As a Freelance Writer (11 Effective Tactics to Use)

Elna Cain

I’m currently dealing with a difficult client. And this is a high-paying freelance writing project too. It’s not fun since I’ve been freelance writing since 2014, and you would think I wouldn’t be dealing with difficult clients! But here I am, trying NOT to pull my hair out since I want to work with this client, and they are a popular SaaS company too.

Freelance 196
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How I Write: A Full-Body Workout

Enchanting Marketing

How do you write like a human? How do you ensure nobody mistakes your writing for AI-generated text? On 28 February, I had a short conversation with Curtis on Twitter. And Curtis wrote : I totally associate the phrase [wholehearted writing] with you. You are original. Anything that attracts your thoughts gets your interpretation. For you, if it feels like it or not, it’s like breathing.

Writing 142
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What is transactional search intent content writing and how does it affect your SEO?

Credible Content

Content writing for transactional search intent to improve SEO. When you Google something, you have an intention. What information you find on Google depends on your intention. The intention is reflected through the query that you submit to Google. In this post you will learn how to write content targeting transactional search intent to improve your SEO.

SEO 130
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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1 Warning Sign that You Do Not Run a Blogging Business

Blogging From Paradise

Blogging businesses generate passive income. Build it intelligently. Be posturing. Be patient. Eventually, money flows to you passively.

Blog 98
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10 Ways to Nurture a Young Writer

Jane Friedman

Today’s guest post is by author and publishing consultant K.B. Jensen ( @KB_Jensen ). What do you do when a teen in your life is a diehard writer? When they won’t clean their room and just want to write stories or poems all day? First off, congrats to any adult reading this who wants to support a young writer whether they are related or not. You are lucky to have a dreamer in your life, and they are lucky to have you.

Writer 121

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Not enough people reading your blog posts? Here is what you can do

Credible Content

How to write and publish blog posts people love to read. You don’t write and publish your blog posts so that they can exist in a meaningless space just to improve your search engine rankings. You want people to read them. Even your search engine rankings depend on people reading your blog posts. If they don’t read, they don’t respond, they don’t convert, and they don’t share your content.

Blog Post 147
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Is It OK to Remove 301 Redirects After a Year? We Tested It

Ahrefs

This means that, in theory, signals to the original URL are permanently passed to the new one after a year.

IT 145
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Keyword Research Masterclass: Boost Your Marketing Success with These Strategies

Content Hacker

Finding the right keywords for your content is a HUGE deal. Fact: Google commands 80% of the world’s online traffic. (In 2023, it also enjoys over 85% of the market share for search engines.) That means, when most people open their browsers, they start with a Google search and keywords — words or phrases that help them find information, answers to questions, products, services, businesses, and more.

Keywords 111
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“Has” vs. “Have”: What’s the Difference?

Grammarly

Has and have are two of the English language’s most popular words to describe possession. But just because these words are used in everyday conversation doesn’t mean we’re familiar with the grammar rules on how to use them correctly. Has and have are both forms of the verb to have , but they are used in different grammatical contexts. Has is used with singular subjects and with the pronouns he, she, and it.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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AI Content Detection Tools Exist – But Do You Need Them (and Can You Trust Them)?

Content Marketing Institute

Does it matter to content marketers if a writer uses ChatGPT, Google’s Bard, or other AI content creation tools? And if it does, what tools can help you in that assessment process? We tested four of them.

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21 Content Promotion Tactics (To Get More Traffic to Your Content)

Ahrefs

Try these tactics to drive more traffic to your content. If your article ranks high on Google, you’ll be able to get traffic continuously over the long term.

Promotion 112
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How To Focus on What’s Important and Actually Get It Done

Freelance Union

In 1954 President Eisenhower cited the juxtaposition between importance and urgency in his famous quote, “I have two kinds of problems, the urgent and the important. The urgent are not important, and the important are never urgent.” Decades later, Stephen Covey, author of The 7 Habits of Highly Effective People , created the Eisenhower Matrix based on this concept to help people categorize their tasks based on indicators of urgency and importance.

IT 99
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3 Ways Writers Block Their Success (While Thinking They’re Hard at Work)

Jane Friedman

Today’s guest post is by editor and coach Lisa Cooper Ellison ( @lisaellisonspen ). In my early thirties, my aunt sent me a copy of The Secret , a movie claiming my thoughts determined my destiny. I watched it once, then shelved it, knowing I couldn’t just imagine my way to success. Yet my years as a writer and writing coach have taught me that the movie had a point.

Writer 102
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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15 Thoughtful Birthday Messages

Grammarly

Birthdays are an occasion to celebrate the life of someone you know and care about. Not everyone thinks birthdays are a big deal, but most don’t mind having the day acknowledged, and others love an enormous sentimental and celebratory message. A birthday can also be an opportunity to look back on the past year and look forward to what the next year may bring a friend or acquaintance.

Text 98
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What Are SEO Benchmarks, & Which Ones Actually Matter?

Ahrefs

But with so many KPIs, knowing exactly which ones you should be benchmarking can be challenging. In this article, we will look at which SEO benchmarks matter and why.

SEO 102
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Migraines at Work: Communication is Crucial

Freelance Union

Chances are a migraine has caused you to miss work, leave work early, or made you unable to function while at work. When a migraine strikes, it can be nearly impossible to focus on anything. You may feel guilty about how your migraines affect your job performance and your relationship with coworkers and managers. You may have been afraid to tell them that you have migraines.

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How To Hire a Content Marketing Writer

ContentWriters

Content marketing is more valued than ever. According to the 2023 report by the Content Marketing Institute , 71% of B2B firms feel like content marketing is even more important now than it was a year ago. Content plays a key role in marketing, SEO, customer service, and sales, which means businesses of all sizes need it to thrive. The sheer amount of content that a business generates can get overwhelming — regardless of whether you are leading the content team of a small business or an internat

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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A Framework for Responsible AI in Education

Grammarly

As is always the case with paradigm-shifting technologies, generative artificial intelligence (AI) has raised both opportunities and challenges for many industries, including education. Questions have been raised around tools that have the ability to cogently create text: Does this open the floodgates for cheating, signaling the end of independently completed academic assignments?

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International Bestsellers, May 2023

Publishing Trends

Every month, Publishing Trends runs fiction international bestsellers lists from four territories–France, Germany, Italy, and Spain. This month, our four regular territories are joined by two more: New Zealand and Philippines. Those books that have been published in English are listed with their official English-language title. All others are translated as literally as possible from the original.

Retail 93
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Digital Nomad? Freelancer Living Abroad? Avoid Penalties by Filing Your 2022 Taxes by the June 15

Freelance Union

Do you operate your freelance business while living abroad? If so, and you are a U.S. taxpayer, it is critical for you to file your 2022 federal income tax return by Thursday, June 15 or to file an extension if you are eligible for one. This deadline applies to both U.S. citizens and resident aliens abroad , including those with dual citizenship. Do you qualify for the June 15 tax deadline extension for your freelance taxes?

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Company Culture Importance Rises; Changing It Requires New Thinking

Content Marketing Institute

New research indicates that almost every leader expects company culture's importance to increase this year. Yet, they may not have the necessary thinking or strategy to improve theirs.

IT 91
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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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Other Ways to Say “Bad”

Grammarly

Language allows us to express a vast array of emotions and experiences. Yet, when describing negative situations, we often rely on a limited set of words. One such word is bad. Bad is used so frequently that its meaning can feel simplistic or insufficient to convey the depth of our feelings. Below, we explore synonyms for bad that will enhance your communication, help you articulate emotions more precisely, and improve your descriptive writing.

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How to Write a Hook: 7 Tips That’ll Leave Readers Wanting More

Smart Blogger

So, you’re eager to learn how to write a hook? A hook that grabs the reader by the collar, pulls them in and leaves them wanting more. Well, you’ve landed in the right place. Whether you’re writing an email, memo, blog post, or book opening, this post is for you. We’re going to teach you some specific strategies you can use to command a busy reader’s attention and turn your drab opening lines into interesting hooks that reel in readers instantly.

Writing 89
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Small business owners: these tax improvements are coming soon

Freelance Union

Good news for small business owners — improvements to IRS phone service and online options are coming as a result of the Inflation Reduction Act. These customer service upgrades will make it easier and more convenient to file online and respond to notices. Here's what small business taxpayers can expect to see in the near future. Expanded online service tools Before next filing season, the IRS will launch Business Online Accounts designed with small business taxpayers in mind.

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5 Newsletter Lessons for More Fruitful Content (and a Community-Building Fail)

Content Marketing Institute

Ocean Spray created the Cranberry Club to attract subscribers. But would the holiday berry deliver year-round? Find that answer and other content marketing takeaways from one club member who happens to be a content marketer.

Content 90
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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How to Write an Informative Essay in 7 Steps

Grammarly

An essay that educates its readers is known as an informative essay. In an informative essay, your goal is to answer a question. This question can be specific, like “Why doesn’t AP style use the Oxford comma ?” Or it can be fairly broad, like “What is punctuation ?” Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is an informative essay?

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When Your Characters Speak a Language Other Than English

Jane Friedman

Today’s post is by author Jyotsna Sreenivasan ( @Jyotsna_Sree ). You’re writing in English, but your characters speak a different language. How do you express their words? Here is what not to do: Do not have them speak in broken, stilted, or awkward English to indicate that they are really conversing in another language. The most egregious example that I have seen of what not to do is in a book called The Hundred-Foot Journey by Richard Morais , which is about an Indian family who flees Bombay

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How to Craft a Table of Contents & Boost Engagement (+ Tips)

Smart Blogger

Looking to skyrocket your post engagement with a killer table of contents (TOC)? You’re in the right place. This isn’t just about throwing together some page numbers and section titles. It’s about strategically designing a roadmap that will guide and captivate your readers. We’ll explore tangible examples and actionable techniques to create an impactful table of contents.

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Are You Optimizing Content for a Library or a Network? The Distinction Makes a Difference [Rose-Colored Glasses]

Content Marketing Institute

The ideal content optimization framework considers intent, authority, internal context, and external context. Here's how to build one that works for the way audiences find and consume information today.

Content 87
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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha