Content Hacker

JANUARY 20, 2023

Google first introduced the E-A-T guidelines (minus the second “E”) in 2018 as part of an effort to improve the overall quality of webpages and make sure they meet certain standards. cc: @JohnMu @searchliaison [link] — Blair MacGregor (@blairmacgregor) January 11, 2023 Danny Sullivan responded with a definite “yes.”

Content Creation 111

Content Creation Search Engine Optimization Content Content Creator 111

Fat Joe

MARCH 10, 2023

Answer Engine Optimization has been a subset of SEO ever since the rise of voice search , appearing as a term from around 2018 onwards. After all, Bard wouldn’t be able to generate the answers if it didn’t have the Google index of webpages to pull from, so shouldn’t webmasters be credited for the results their content helps produce?

Engineering 59

Engineering Search Engine Optimization Construction SEO 59

Backlinko

DECEMBER 21, 2023

In 2018, Brian Dean said: “If you want to master SEO in 2018 (and beyond), you need to become a CTR Jedi!” This is because the answers the user is looking for will likely be given to them directly in the SERP, meaning there’s no need for them to click through to an actual webpage. Why Is CTR Important?

IT 100

IT Ad Copy Keywords Landing Page 100

The Creative Penn

JANUARY 6, 2023

And I remember this just as I started publishing, so 10 or 11 years ago, the trend was either free books because the rankings were different then. I think there's something like 11 million books on the Kindle store now. It was probably about 2018. And that's also gone, hasn't it? Mark: Definitely. Joanna: I was too early.

Advertising 73

Advertising Marketing Ads Social Media 73