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Conversational Content: How to Market Through Text Messaging and Chatbots

Content Marketing Institute

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. These concepts are the spirit of smart content marketing. Over 80% of text messages from marketers get opened, says @SHIFTComm.

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What are the differences between Copywriting and Content writing?

Content Writing

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

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How to Adapt Content to Rank in Voice Search Results

Contently

What does voice search mean for content marketers in 2023? But first, let’s connect the dots between voice search and digital marketing. Voice Search & Digital Marketing: What’s the Connection? That core concept remains the same, though voice search does affect SEO in one way—length.

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10 Best AI Tools for Small Business Operations

Brafton

Impactful use cases fall into a few categories: Conceptualization and iteration: Brainstorming is easier when there’s a digital brain available as part of the team. This might mean conjuring up an outline or a rough draft based on a prompt or adding a layer of polish to text, imagery or video. Thanks for subscribing!

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The 5 Best Books on SEO To Read in 2023

BKA Content

SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization “ SEO Like I’m 5 ” by Matthew Capala is your go-to resource for the foundational concepts of SEO. Capala is an accomplished digital marketing executive, speaker, and entrepreneur. How do I get started with SEO on my site?

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From Zero to Hero: Harnessing Thought Leadership Content to Build Your Authority

Content Hacker

Mark Schaefer An industry leader producing thought leadership content almost weekly is top digital marketer Mark Schaefer. You could pull almost any piece from his blog as a prime example of this type of content, but we’ll look at one piece in particular: “ Does social media marketing still matter?

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Long-Form Written Content: How to Create It and Why It’s Important

ContentWriters

But more words are not better if they don’t add value, offer new ideas, define difficult concepts, or improve the quality of the reader’s experience. Whenever possible, try to: Use subheadings to introduce white space and break up the text. Keep paragraphs short and use visuals. Promote the content by re-purposing.