Conversational Content: How to Market Through Text Messaging and Chatbots
Content Marketing Institute
MARCH 23, 2018
Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. These concepts are the spirit of smart content marketing. Over 80% of text messages from marketers get opened, says @SHIFTComm.
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