Enchanting Marketing

SEPTEMBER 19, 2023

Uh oh. It’s hard, right? How can you be personal without oversharing? Let me tell you a tiny story first … The email confirmation from the hotel looks promising. Check-in from 2 PM. Yay! We’ve been cycling for a few days and are used to hanging around for a couple of hours before we’re able to check in. This is different. It’s been blazingly hot, and I’m looking forward to a shower and then a siesta.

Writing 250

Writing Social Media Agency Content Marketing 250

Nick Ursborne

SEPTEMBER 18, 2023

Who’s opinion should you listen to? Always a tough question. Right now there are plenty of conflicting views when it comes to the future impact of AI on the careers of writers and copywriters. At one extreme, there are those who claim AI is just hype, a passing fad, and that it will never replace human writers. At the other extreme, some copywriters are worried their jobs will be completely obliterated by AI within the next few years.

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Copywriter Copywriting Copy Writer 232

Content Marketing Institute

SEPTEMBER 21, 2023

Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.

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Content Marketing 123

Blogging From Paradise

SEPTEMBER 18, 2023

Perceive your blog as being a giving tool, not solely being a getting mechanism. That’s the powerful shift for becoming a successful blogger.

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Blogger Blog Blogging 115

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

The Creative Penn

SEPTEMBER 18, 2023

In this solo episode, I talk about my lessons learned from 12 years as a full-time author entrepreneur. You can read/listen to previous updates at TheCreativePenn.com/timeline. In the intro, Finding readers [ ALLi blog ]; Writing the Shadow Kickstarter. Today's show is sponsored by ProWritingAid , writing and editing software that goes way beyond just grammar and typo checking.

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Creativity Sales Retail Publisher 98

Nick Ursborne

SEPTEMBER 22, 2023

As humans, we experience the world through our senses. We see the sun rise, listen to music, taste chocolate cake, smell the spring air, and feel the comfort of a loved one’s touch. AI tools can’t do that. They can sift through data and find examples of humans describing these senses, but they have no first-hand sensory experience. That’s a huge constraint.

Writing 235

Writing Copywriter Copywriting Copy 235

Ahrefs

SEPTEMBER 21, 2023

The reality of the current web is that JavaScript is everywhere. Most websites use some kind of JavaScript to add interactivity and improve user experience. Yet most of the JavaScript used on so many websites won’t impact SEO at all.

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SEO Website 127

CopyBlogger

SEPTEMBER 19, 2023

You’ve probably noticed that some companies have similar publishing schedules and content workflow processes, yet the results they achieve are. Continue Reading The post What Is a Content Marketing Strategy? appeared first on Copyblogger.

Content Marketing 113

Content Marketing Marketing Content Publisher 113

Jane Friedman

SEPTEMBER 20, 2023

Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. She is hosting a free masterclass for novelists on Sept. 22, Excellent Openings. When I help my clients prepare the pitch materials for their novel, it’s not just the query and synopsis we focus on—it’s their opening pages. Because it doesn’t matter how snappy that query letter is, or how promising that synopsis reads: If the opening pages of the story itself don’t suck the

Storytelling 116

Storytelling Engineering Writer Management 116

Rachelle Gardner

SEPTEMBER 19, 2023

Happy release day to author Jamie Bruesehoff! “Raising Kids Beyond the Binary” is a brave and groundbreaking work helping parents navigate the emotional, spiritual, and logistical landscape of raising a gender-diverse child. The book calls upon people of faith and the Church to love and affirm young people in who God created them to be. Rising above the raging political and religious debates, this book is a bold and joyful acceptance and celebration of transgender and gender-diverse

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Post 130

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Copyhackers

SEPTEMBER 21, 2023

In the competitive startup landscape, effective copywriting is your secret weapon for driving conversions. With strategic word choice (based on voice of customer data) and a clear understanding of your target audience, you can craft copy that not only grabs attention but actively encourages action, steering your business towards a path of growth and success.

Copywriter 111

Copywriter Copywriting Copy Audience 111

Grammarly

SEPTEMBER 22, 2023

Humans have imperfect memories. That’s why reminder emails exist. Throughout your career, you’ll likely write a lot of reminder emails. These are emails that mention topics that have been discussed before, such as professional requests, meetings, and discussion points, to prevent the recipient from forgetting about them. Reminder emails are also useful in your non-professional life, whether it’s asking someone to RSVP for an event, making plans for a trip, or nudging someone about an appointment

Writing 111

Writing Communication Construction Projects 111

ThemeIsle

SEPTEMBER 18, 2023

Creating content for your website, blog, or social accounts might seem like a simple task. However, without proper planning and consistency, you're unlikely to achieve your content goals. Therefore, if you're a new or growing business, you might be wondering how to create a content marketing strategy. Keep reading to get up to speed. The post How to Create a Content Marketing Strategy: Complete Guide appeared first on Themeisle Blog.

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Content Marketing Marketing Content Website 110

Content Marketing Institute

SEPTEMBER 20, 2023

Does the company you work for have an AI policy? Whether it does or not, you need one specific to AI’s use in content marketing. An AI operations plan will help you make (and share) sound decisions about its use, governance, and risk mitigation. Here’s what to consider.

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Content Marketing Government Marketing Content 105

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Freelance Union

SEPTEMBER 21, 2023

In today's competitive business landscape, leadership skills are more important than ever for advancing your career. For women in particular, developing strong leadership abilities can help overcome the barriers to landing senior roles and positions of authority. Though tremendous progress has been made, women are still underrepresented in upper management and C-suite positions.

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Collaboration Persuasion Communication Utilities 103

AWAI

SEPTEMBER 22, 2023

Join us online Friday, September 29, 3:00 p.m. ET for a free training with marketing mentor, Ilise Benun. She is one of our most popular AWAI speakers because she takes your top “getting clients” concerns and calmly breaks them down into simple, achievable tasks.

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Marketing 98

Bramework

SEPTEMBER 21, 2023

Now that you’ve officially become a blogging pro with Bramework, it’s time for me to take you through the steps to making the first draft of your blog post using the AI Content Generator Assistant. Step-by-Step Guide to Creating a Blog Post with Bramework I’m going to give you my full process (as a blogger) using Bramework’s AI writing assistant to show you how to go from a blank page to a fully written article. 1st Step: Sign into Bramework. 2nd Step: Select Keyword Research Tab. 3r

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Blog Post Post Writing Blog 98

Content Marketing Institute

SEPTEMBER 19, 2023

Is your brand willing to trust first? Your answer can determine the success of your company’s gated and free content assets and achieving your long-term content marketing goals.

Content Marketing 100

Content Marketing Brand Marketing Content 100

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

Grammarly

SEPTEMBER 22, 2023

Among the handful of challenges that higher ed institutions face today is declining faith. Many Americans see college education as a “ questionable investment ,” and a demographic “ enrollment cliff ” is fast approaching. While these findings are undoubtedly concerning, higher ed institutions have opportunities to prove their value. In particular, institutions need to show students how they will prepare them for an ever-changing professional environment and offer a clear path to career success.

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Education Communication Text Writer 97

Ahrefs

SEPTEMBER 21, 2023

Here’s my breakdown of September’s event and why I think it’s come a long way since its humble beginnings in a room above a pub. OK, I know what you’re thinking: The U.K.

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IT SEO 95

Quick Sprout

SEPTEMBER 22, 2023

WebiMax stands out as the premier Google Ads agency due to its extensive experience, holistic service offerings, and high industry … Top 5 Best Google Ads Agencies Compared Read More » The post Top 5 Best Google Ads Agencies Compared appeared first on.

Agency 93

Agency Ads IT Post 93

Jane Friedman

SEPTEMBER 19, 2023

Photo by Franco Antonio Giovanella on Unsplash Today’s post is by author Joni B. Cole , author of Party Like It’s 2044 : Finding the Funny in Life and Death. When I was in elementary school, I can remember being told by more than a few kids, “You think you’re funny but you’re snot.” Well now, all these years later, the laugh is on those poopyheads because, apparently, I am funny.

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Telecommunication Writing Prose Banking 96

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

Grammarly

SEPTEMBER 18, 2023

To the dismay of writers like myself, AI is great at copywriting! Marketers and advertisers can use AI copywriting to save time and money. But in order to use AI for copywriting, you have to understand the basics of both copywriting and AI. Below, we explain how to get started with AI copywriting. We’ll discuss what AI copywriting can and can’t do, and then give you some ideas for less obvious ways to use it.

Copywriter 96

Copywriter Copywriting Script Marketing Copy 96

Freelance Union

SEPTEMBER 20, 2023

IRS Tax Tip 2023-109, Sept. 6, 2023 The Oct. 16, 2023, extension filing deadline is coming up, and many taxpayers who requested an extension are now choosing a tax return preparer. Most tax return preparers provide honest, quality service, but there are some bad apples out there – from unethical preparers to outright scammers. When hiring an individual or firm to prepare a tax return, taxpayers need to understand how to choose a tax preparer wisely and what questions to ask.

Electronics 90

Electronics Banking Website IT 90

Quick Sprout

SEPTEMBER 16, 2023

The short answer to the titular question is, well, never. It doesn’t matter how much accessibility work you’ve done, there’s … Web Accessibility: When Have Website Owners Done Enough? Read More » The post Web Accessibility: When Have Website Owners Done Enough? appeared first on.

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Website IT Post 92

BKA Content

SEPTEMBER 20, 2023

What To Ask SEO Consultants: 11 Important Questions To Help Your Site SEO strategy sessions are more productive when you prepare a few questions beforehand. Knowing what to ask SEO consultants can help you choose the right SEO partner, reach search goals faster and maximize your return on investment. These eleven questions are right on the money. What To Ask SEO Consultants About Their Business Trustworthy SEO consultants deliver measurable benefits for your website.

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Consulting SEO Search Engine Optimization Contractor 85

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

Smart Blogger

SEPTEMBER 18, 2023

So you want to know how to start a story that grabs your readers from the get-go, huh? You’re not alone; this question plagues even seasoned authors. But fear not! Whether you’re penning a novel, a short story, or even a piece of creative writing, the right opening can make all the difference. We’re talking about hooks that reel ’em in, vivid characters, and settings that leap off the page.

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Transportation Hospitality Construction Storytelling 85

Jasper

SEPTEMBER 20, 2023

Introducing Magic Link Logins. This new way to login Jasper is faster, more secure, and you'll never have to remember a password again.

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98

Quick Sprout

SEPTEMBER 21, 2023

WebiMax is the overall best PPC agency because of its decades of experience, comprehensive services, and industry reputation. Get a … Top 6 Best PPC Agencies Compared Read More » The post Top 6 Best PPC Agencies Compared appeared first on.

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Agency Website IT Post 90

Publishing Trends

SEPTEMBER 18, 2023

Every month, Publishing Trends runs fiction international bestsellers lists from four territories–France, Germany, Italy, and Spain. This month, our four regular territories are joined by two more: Australia and Poland. Those books that have been published in English are listed with their official English-language title. All others are translated as literally as possible from the original.

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Retail Publisher Publishing Publishing 83

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

Entertainment